The Better Title to Use?
-
Hello Mozers-
I am targeting the keywords "liposuction scottsdale", "liposuction phoenix", "liposuction mesa", "liposuction arizona". Out of the following two Titles below, one would you consider the better one? And Why? I am leaning towards the second example. If you have any more ideas that would be great.
1). Tummy Tuck Scottsdale, Phoenix, Mesa, Arizona
2).Tummy Tuck Scottsdale | Tummy Tuck Phoenix, Mesa, Arizona.
Thanks!!
-
I understand completely Steven.
We are often in a position where we are trying to offer advice based upon a limited slice of information. We do the best we can with what we know, and we will arrive at different conclusions. Perhaps Jason will enlighten us further on his situation.
-
I agree with you Ryan, however it's odd that he states that he is targeting liposuction, yet the 2 examples are for Tummy Tuck.
In my answer I am assuming he wanted a title with the keyword Tummy Tuck and not Liposuction since those are the 2 he was inquiring about.
Since it is a local business I also just looked up: 'liposuction scottsdale' as a comparison and it is estimated at 1000 searches compared to 720 for 'tummy tuck'.
Without further information I am assuming he is already targeting liposuction scottsdale.
-
I vote for option #3, none of the above.
Take a step back and determine which keyword you want to target, liposuction or "tummy tuck". According to Google AdWords "tummy tuck" gets 368k global searches per month where "liposuction" receives 1.2 million. Based on this data I would focus on liposuction as your keyword focus in the title.
Next, I would recommend finding a way to generate enough content to create a unique page for each area you wish to target. Even if you have one office that services those areas, you can offer custom directions and other content specific to each area. You also want to build links to each of these local pages from the area you are servicing.
Page 1 title: Liposuction Scottsdale
Page 2 title: Liposuction Phoenix
Continue with a page for each local area. The fewer the words in the title, the more weight each term has with respect to ranking. Balance that with the desire to provide a link that users will click on. You may wish to add your business name after the title which would be perfectly fine.
Page 1 title: Liposuction Phoenix | Acme Medical
Page 2 title: Liposuction Scottsdale | Dr. John Smith
-
You're lucky Google hasn't cottoned on to keyword spam yet................
-
Hey another SEO in Phoenix! Sweet...
Per Steven's info I would go with the following title:
Tummy Tuck Scottsdale, AZ - Liposuction by Dr. DOCTORNAME
I would also recommend having a different landing page for each GEO target. And you should get some local business links.
-
I would actually venture over to using:
tummy tuck scottsdale az
Since it is what is showing in the Google suggest when typing that in.
Additionally going throught Googles Keyword Tool we can see that
Tummy Tuck Scottsdale gets 720 searches a month
Tummy Tuck Phoenix gets 590 searches a month
Tummy Tuck Mesa gets -- searches a month, due to lack of search volume.
You would do better if you have individual pages for each individual area. Having the additional towns in a single title will not help and it brings down your keyword density in the title.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a similar article title bring negative impact to seo?
I am wondering if a similar article title may bring negative impact to seo, such as: 1. The benefits of eating potatoes 2. The benefits of eating tomatoes 2. The benefits of eating apples. Any idea? Thanks.
On-Page Optimization | | tangjianghuan0 -
How to Handle duplicate pages/titles in Wordpress
The wordpress blog causes problems with page titles. If you go to the second page of blog posts it there's a different URL but with the same page title. for example: page 1: site/blog page 2: site/blog/page/2 Each page gets flagged for duplicate page titles. Thanks in advance for your thoughts,
On-Page Optimization | | heymarshall1 -
Better to hyphenate URL or no?
Sea Glass Jewelry or Sea-Glass-Jewelry My domain name does not have my keyword in it, so I have been using the category as a means to get the keyword in the URL. My site would say www.abcdefghijk.com/sea-glass-jewelry/sterling-starfish-necklace When I run the review, it tells me that I have too many parameters. Is it too long? Should I remove hyphens? Which is better?
On-Page Optimization | | tiffany11030 -
Regarding Google Title 'Width' and changing Meta Titles w/o Penalty?
A vast majority of pages on my site are now too wide (the character count was fine prior to the March update). I want to go through and update them so they display properly and are not too wide.However, I am concerned, as my understanding was that changing Meta Titles is dangerous and can have a negative effect on your rankings and can cause real issues. Is this an opportunity to change my Titles all-together without any kind of penalty? Or can I only trim the end part? In summary: 1. Can I edit all of my Meta Titles without affecting my rankings? 2. If no, how do I edit them properly to fit within the proper width and not cause any issues? 3. If yes, I can go through and change all my Meta Titles to whatever extent and optimize them to reflect latest best practices? There are changes I wanted to make to all my meta titles but I've been afraid to... due to fear of rankings drops etc Any help with this would be greatly appreciated
On-Page Optimization | | lawfirm0 -
Can i use H2 tag for a brand logo
I want to use the brand logo of my products as a H2 tag and use ALT attribute for the image. Please refer for example to: http://www.parfumerie.nl/zoek-op-merk/clarins/clarinsmen/anti-huidveroudering/clarins-men-gel-revitalisant-50-ml/ CODE Clarins Online Is this ok for my SEO or do you advice me to no use the H2 tag for this?
On-Page Optimization | | parfumerienl0 -
SERPs Showing H1s Instead of Title Tags?
Hi, I'm noticing two strange things in search results recently. Often I find that if I search for a client's company name, I see just the company name in SERPs where the title tag would normally be displayed. Examples: 'aci northwest' 'lanz heating' As strange as that is, I'm tempted to assume this is just Google's way of "getting smarter" and showing more relevant results (though I'm not sure exactly where it's pulling from). But it gets stranger. For the first example, 'aci northwest', when search that key phrase on Bing/Yahoo!, etc. I'm not only not seeing the title tag where it would normally be, but I'm seeing the H1 in it's place: "When your projects demand more, demand ACI." Any idea what's happening here? Thanks in advance!
On-Page Optimization | | VTDesignWorks0 -
Comments on Title Tag
New to this and I'm working on a title tag. I was wondering if any one had opinions/input on if this looks good/bad/ugly. I replaced the actual name of the client with "Ranch Name" Guest Ranch Dude Ranch Wyoming Jackson Hole Activities RANCH NAME Thanks!
On-Page Optimization | | dbaxa-2613380