Directory Categories
-
Is it important to select the right category for directory listings from an SEO point of view?
I have located 2 appropriate categories in Business.com for my website:
Category 1 = PR 5, Page Authority 53
Category 2 = PR 4, Page Authority 44
I presume number of links on the page is also a factor.
-
The name of the category itself is largely irrelevant as long as it's tangentially related to your site. The description of your site and anchortext in the listing is where most of the relevancy comes from anyway. The most important thing to consider is how many people are in that category, and where exactly your listing will show up. A lot of people get caught up with the PR and mozRank of a directory's category only to realize after they shelled out some cash that their listing will forever reside on a subpage that has no PageRank and is likely not in the primary Google Index.
But no need to repeat the information I just posted -> here are more tips in a related Q&A thread.
-
Yes it is, link count is very important,
Manny directories have heaps of links linking back to their own site. But I believe that SE's understand that if there is one link to site A, and 100 links to Site B, that they should give more importance to the one link to site A. (cant remember where I got this info from, I think SeoMoz or a matt Cutts video)
Myself I try not to look at rank, I look for relevancy. I believe that a relevant link makes up for a lot of PR so much that I don’t bother to check, if it’s relevant I want a link. Even better is if I get to pick my relevant link text
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
J-Son Schema via tagmanager for Blog Post Listed at Blog Category Page
Hi Experts, I am implementing J-son Schema via tagmanager. For my blog category page i have many blog post listed so now I have to use blog posting at category page via tag manager so can anyone guide me how to implement? Hope you are getting my question. Like my blog site - a) abcd.com/blog b) blog category - abcd.com/blog/cloth d) Blog Post - abcd.com/blog/cloth/ my-favourite-dress. My query is at this page - abcd.com/blog/cloth many blog post listed. So I have to implement for all post "@type": "BlogPosting" via tagmanager so how to do that? Without tag manager I know how to implement via loop but via tag manger dont know? Thanks!
Technical SEO | | Johny123450 -
Any problem with launching a redesigned site early without a few product categories?
Hello, My client wants to launch a redesign early, problem is they want to do this without a majority of their product pages, since the bulk of their sales aren't from these missing categories, will the resulting 404s hurt them? What is up, is the major pages structured around their primary keyword, most of their sales isn't from the product pages, but from the quotes turned into sales. Big ticket items aren't sold through the cart, they are call or email for quotes and normally those quotes are turned into sales once they realize the price is better. We will be adding these missing categories and products, just one section at a time. Since 404s don't hurt, and we don't rank very well from the products missing, should I be concerned about any thing else? Thank you
Technical SEO | | Deacyde0 -
What is the best practice for h1 titles for products inside categories? long tail or short tail?
Sorry for the title of this, but didn't know the best way to put it. I have a question with category naming for products, To keep things simple, I'll use shoes for this example. Say I have a category, running-shoes, so the url would be, site.com/running-shoes/ and inside this category I have purple-pumas so the url is site.com/running-shoes/purple-pumas/ And I have the title Purple Puma Running Shoes Is that ok, or should I just use the title Purple Pumas ? The breadcrumbs shows Home > Running Shoes > Purple Puma Running Shoes then and I wasn't sure if that would be too much? Or how about using another version of the keyword for the title, like Purple Puma Jogging sneakers? Any ideas? Thank you!
Technical SEO | | Deacyde0 -
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.
Technical SEO | | RoxBrock0 -
Categories and rel canonical
Hello everyone, I have a doubt in how to approach this problem. I have a local business website, and i want to rank this website for our main KW. So the idea is to rank the main Keyword to the home page www.sitename.com At the same time we blog every week and one of the categories is the same has the main Keyword. It makes sense because the majority of the blog posts are about it. In a certain way the homepage and the category page are competing for the same keyword. How can i approach this problem? Should i use rel canonical in the category page, pointing to the homepage? Thanks for your help.
Technical SEO | | Barbio0 -
Certain product ranking higher than category (ecommerce)
Hi all, I'm a bit stumped on a SERP. The product is ranking higher than the actual category. Is there anyway to fix this? When I type in "category111", I get the product link instead of a link to the general category. It would be "productname category111" and link would point to product not category. Hope that makes since! TIA
Technical SEO | | William.Lau0 -
What can I do about missing Meta Description for category pagest etc.?
On all my campaigns I'm returning high levels of 'Missing Meta Description Tags'. The problem with fixing this is they're all for category, tag and author pages. Is there a way to add a meta description to these pages (there are hundreds) or will it not really have any ranking effect?
Technical SEO | | SiliconBeachTraining0 -
Similar category names result in similar urls and duplicate anchor texts
Hi all, I'm working on an e-commerce website about car tuning and car parts. There are main categories like ( Aerodynamics, Power tuning, Interior, Wheels, Tires, etc. ) and in the products are organized in sub-categories representing the product manufacturer, car manufacturer and car model + modification. Unfortunately this kind of structure creates duplicate sub-category names. For example we can have parts for Audi A4 8K in Aerodynamics and ABT, and the same time we can have Power tuning from the same manufacturer and for the same car, or Sport brakes for the same car by different manufacturers. So here are how some links look-like: /alfa-romeo-147-c1070-en /alfa-romeo-147-c234-en /alfa-romeo-147-c399-en These are totally different categories, with the same anchor text and almost the same url addresses ( the only difference in the urls is the category id ). Can this be affecting the site's indexation, and which can be the better way to create the internal link structure ?
Technical SEO | | mdimov0