Doorway Page? or just a flawed idea?
-
I have a website which is on a .co.uk TLD and is primarily focused to the UK. Understandably I get very little in the way on US traffic, even though a lot of the content is applicable to the UK or US and could be made more so with a little tinkering.
The domain has some age to it and ranks quite well for a variety of keywords and phrases, so it seems sensible to keep the site on this domain.
The .com version of the domain is no longer available, and the current owner does not seem inclined to sell it to me. So, I am considering registering a very similar .com domain and simply using it to drive some traffic to the .co.uk site. To do this, I would have the same category pages and the same (or similar) list of links to the various pages in those categories. But instead instead of linking to a page on the new .com, it would take visitors to the existing page on the .co.uk.
I would make this transparent to visitors ("Take a look at these pages on our sister site bluewidgets.co.uk") and the .com would have some unique content of its own.
Would this be considered some kind of Doorway site/page (content rich doorway), or is it simply bad idea which is unlikely to drive any traffic?
-
If I am hearing you correctly, you're basically purchasing a typo domain name? Or one that could potentially infringe on another's digital assets?
Seems like a whole lot of work to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice to preserve the link juice to internal pages from expired domain?
This question relates to setting up an expired domain, that already has quality links, including deep links to internal pages. Since the new site structure will be different, what's the best practice to preserve the link juice to these internal pages? Export all the internal pages linked to using majestic Seo/ ahrefs etc, and set these pages previously linked to? Or 301 redirect these pages to home page? I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
White Hat / Black Hat SEO | | adorninvitations0 -
Best Location to find High Page Authority/ Domain Authority Expired Domains?
Hi, I've been looking online for the best locations to purchase expired domains with existing Page Authority/ Domain Authority attached to them. So far I've found: http://www.expireddomains.net
White Hat / Black Hat SEO | | VelasquezEF
http://www.domainauthoritylinks.com
http://moonsy.com/expired_domains/ These site's are great but I'm wondering if I'm potentially missing other locations? Any other recommendations? Thanks.1 -
My site www.sriindustries.com dropped to back page penguin 2.1
My website penguin 2.1 dropped back to page 5 and beyond, can you help me to come out from this ? My head is breaking, also I would like to know how to be on top for local business search (maps)
White Hat / Black Hat SEO | | synchronyinfo0 -
Does Backlinks from User Profile Page Still Matter
Though, lot of algorithmic changes, updates have happened. However, backlinks from quality source or trusted sites has hardly lost its importance and thats why Open SIte Explorer or Majestic seo is still there to find quality of backlinks, trust factor and authority factor of the backlinks. I need to know does having backlink (dofollow) from Profile Page - still matters and if yes - will a do follow backlink from Moz Profile Page or any authority site or forum page, having dofollow link from user profile page - does it still count as a mark to authority of your site.
White Hat / Black Hat SEO | | Modi0 -
Content ideas?
We run a printing company and we are struggling to come up with unique content people will actually want to know, is there any way of getting the ball rolling? We were thinking of ideas such as exhibition guide but this seems to have been overdone. Any help would be appreciated.
White Hat / Black Hat SEO | | BobAnderson0 -
New sub-domain launches thousands of local pages - is it hurting the main domain?
Would greatly appreciate some opinions on this scenario. Domain cruising along for years, top 1-3 rankings for nearly all top non-branded terms and a stronghold for branded searches. Sitelinks prominently shown with branded searches and always ranked #1 for most variations of brand name. Then, sub-domain launches that was over 80,000 local pages - these pages are 90-95% similar with only city and/or state changing to make them appear like unique local pages. Not an uncommon technique but worrisome in a post Panda/Penguin world. These pages are surprisingly NOT captured as duplicate content by the SEOMoz crawler in my campaigns. Additionally about that same time a very aggressive, almost entirely branded paid search campaign was launched that took 20% of the clicks previously going to the main domain in organic to ppc. My concern is this, shortly after this launch of over 80k "local" pages on the sub-domain and the cannibalization of organic clicks through ppc we saw the consistency of sitelinks 6 packs drop to 3 sitelinks if showing at all, including some sub-domains in sitelinks (including the newly launched one) that had never been there before. There's not a clear answer here I'm sure but what are the experts thoughts on this - did a massive launch of highly duplicate pages coupled with a significant decrease in organic CTR for branded terms harm the authority of the main domain (which is only a few dozen pages) causing less sitelinks and less strength as a domain or is all this a coincidence? Or caused by something else we aren't seeing? Thanks for thoughts!
White Hat / Black Hat SEO | | VMLYRDiscoverability0 -
Do bad links "hurt" your ranking or just not add any value
Do bad links "hurt" your ranking or just not add any value. By this I mean, if you do have links from link farms and bad neighbourhoods, would it effectively pull you down in search engine rankings. Or is it more that it's just a waste of time to get these links, as it adds no value to your ranking. Are google saying avoid them because it will not have a positive effect, or avoid them becuase it will have a negative effect. I am under the opinion that it will not harm, but it will not help either. I think this because at the end of the day you are not 100% in control of your inbound links, any bad site could add you and if a competitor, god forbid, wanted to play some black hat games, couldn't they just add you to thousands of bad sites to pull your ranking down? Interested to hear your opinions on the matter, or any "facts" if they are out there.
White Hat / Black Hat SEO | | esendex0 -
User comments with page content or as a separate page?
With the latest Google updates in both cracking down on useless pages and concentrating on high quality content, would it be beneficial to include user posted comments on the same page as the content or a separate page? Having a separate page with enough comments on it would he worth warranting, especially as extra pages add extra pagerank but would it be better to include them with the original article/post? Your ideas and suggestions are greatly appreciated.
White Hat / Black Hat SEO | | Peter2640