Best practice to preserve the link juice to internal pages from expired domain?
-
This question relates to setting up an expired domain, that already has quality links, including deep links to internal pages. Since the new site structure will be different, what's the best practice to preserve the link juice to these internal pages?
Export all the internal pages linked to using majestic Seo/ ahrefs etc, and set these pages previously linked to?
Or 301 redirect these pages to home page?
I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
-
Or 301 redirect these pages to home page?
This is something of a no-no. Google states that a 301 should be used to redirect one page to another that is similar. If you can't find a good match, you are better leaving it as a 404.
I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
As above, if you have a plugin do this for you then you could find that old URL's are redirected 'en-masse' to the same place, which will do you no favours.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buying a blog that already has links and authority
Hello, I hope all are well and keeping safe. I am about to launch a brand new website and am looking to get a slight boost of links to get started. I looked on Fiverr, but realise that this may not be the best option. I have found a blog for sale that matches with a section of my niche. SO have a couple of questions: 1. Is it still worth buying blogs and doing a 301? 2. If yes, would it still work if i 301 these to a category of my main blog? 3. According the moz tool, it has a spam score of 2%, I am attaching an image of the spam score from moz. I am a bit lost and would appreciate any feedback on best practice or if anyone has tried something similar. Many thanks Shehzad O92dqn7
White Hat / Black Hat SEO | | shehzad0 -
Sitewide nav linking from subdomain to main domain
I'm working on a site that was heavily impacted by the September core update. You can see in the attached image the overall downturn in organic in 2019 with a larger hit in September bringing Google Organic traffic down around 50%. There are many concerning incoming links from 50-100 obviously spammy porn-related websites to just plain old unnatural links. There was no effort to purchase any links so it's unclear how these are created. There are also 1,000s of incoming external links (most without no-follow and similar/same anchor text) from yellowpages.com. I'm trying to get this fixed with them and have added it to the disavow in the meantime. I'm focusing on internal links as well with a more specific question: If I have a sitewide header on a blog located at blog.domain.com that has links to various sections on domain.com without no-follow tags, is this a possible source of the traffic drops and algorithm impact? The header with these links is on every page of the blog on the previously mentioned subdomain. **More generally, any advice as to how to turn this around? ** The website is in the travel vertical. 90BJKyc
White Hat / Black Hat SEO | | ShawnW0 -
What is really a bad link in 2017?
Hi, Routine answer is: A link which doesn't provides any value. Tired of listening to this statement where we can see number of back-links been generated with different scenarios. There are still many low DA websites which speaks exactly about a brand and link a brand naturally. So, is this a bad link or good link? Let's be honest here. No one gonna visit such pages and browse through our website; it's all about what it's been doing in-terms of SEO. Do these websites to be in disavow list? Beside the context how a brand been mentioned, what are the other metrics to disavow a domain? Expecting some real answers for this straight question. If it's a low DA site and speaking about exactly our website- Good or bad? Vice-versa...high DA website mentioned website with less matching content. What is the proportion of website authority and content context? Can we keep a medium DA backlinks with some Moz spam score?
White Hat / Black Hat SEO | | vtmoz0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
Competitors Building Bad Back Links
Hi there, I recently checked the back links for my site using Open Site Explorer, and I noticed a huge number of bad back links which I believe a competitor might be building to help lower my ranking for a number of highly competitive keywords. Besides spending time disavowing these links, what else can be done? Has anyone else been faced with the same problem? Any help would be appreciated. cXT0lvd.jpg
White Hat / Black Hat SEO | | bamcreative0 -
Linking my pages
Hello everybody, i have a small dilemma and i am not shore what to do. I am (my company) the owner of 10 e-commerce web sites. On every site i have a link too the other 9 sites and i am using an exact keyvoerd (not the shop name).Since the web stores are big and have over a 1000 pages, this means thet all my sites have a lot off inbound links (compared with my competiton). I am woried that linking them all together could be bad from Googles point of wiev. Can this couse a problem for me, should i shange it? Regardes, Marko
White Hat / Black Hat SEO | | Spletnafuzija0 -
Redesigning my site, and not sure what is best for seo, subfolders or direct .html links?
,I have 4 examples to choose from, what is best:? http://hoodamath.com/games/dublox/index.html http://hoodamath.com/games/dublox.html http://hoodamath.com/dublox/index.html http://hoodamath.com/dublox.html
White Hat / Black Hat SEO | | hoodamath0 -
Adding Domain Names
Hi all, I am pretty new to SEO but i wanted to check out an idea with you guys, I have a business that is called Totaldriveways and the URL is www.totaldrivewaysne.co.uk Although Driveways is a big part of what we do, we are also heavily involved in other services to do with landscaping. The idea ive got is to brand each service with the "Total" for eample Total Driveways is a reconisgened name in my area and i would like to expand that into Total Patios Total Artificial Grass Total Driveway cleaning so each page and service come under a similar brand, my question is is it worth buying these domains also and directing them at the specific pages that they are relevant to, these domains are obviously keyword rich and am guessing will create extra traffic, but will i be penalised at all by google etc. I know this is probably simple stuff to alot of you's but i have no idea Thanks John
White Hat / Black Hat SEO | | totaldriveways0