Location-based Keyword Targeting
-
We are located in Denver, Colorado. I want the majority of the site to be focused on Denver keyword terms but I also think we should branch out to other cities around Denver, as well as around the keyword "Colorado."
What's an appropriate way to do this? I've seen site that have a page for every city in the area but it looks terrible and doesn't really fit into the site. How do I cross link to these new city pages (I don't want them in the main navigation)?
-
Good judgement prevails on these types of decision. Google does not offer a handbook that says "60% of the content must be original to the page". There isn't even any guideline offered.
What I would share is most of a web page should be original content. You can provide a paragraph on your services, additional information on your coverage area which would be unique to the page, testimonials from customers in that area, andspecific examples of customers in that area such as "we provide services for Washington Elementary School located in Denver".
User generated content such as comments are very helpful. Engage your customers and ask for feedback.
-
How original does content have to be? I mean say we have a page for Denver and one for Colorado -- The services we offer will be exactly the same. Do I basically just need to make sure I'm not copying and pasting the entire page? What if there is 1 paragraph that is exactly the same?
-
Kyle, like many parts of SEO your decision would differ based on your goals, resources (time, money, content) and competition.
If you are working on a plumber's website who's service is identical in each location and has a relatively small budget and site, you can offer a single page and mention your service area. You can provide testimonials from "Bob in Denver" and "Joe in Boulder" to capture some city names. Building links from satisfied customers in the area would be a great way to associate your page with that area.
If you are working on a larger site with more resources you can provide a detailed page on locations you have in the area and offer custom directions. "From Hwy 1 use Exit A then go 1 mile and turn left of Main street...." You can further detail service needs related to the area such as "clearing the snow out from the Mile High city...".
These are ways you can fill out otherwise thin content while making your pages potentially helpful and relating to your readers without appearing spammy.
-
One way to do that is create a "Service Areas" page where you list all the cities you service. From there link from the city to a city-specific page that lists your services. Make sure the content is original! On that page you can add location-specific anchor text such as "Denver plumbing services" or "Denver heating repair."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find the best keywords for a new blog?
Hey everyone,
Keyword Research | | ayofztk
I have started a new blog and I am not finding the ways to find the best and rankable keywords for it.
Can anybody tell me how to find it?0 -
Keyword Organising
Does anyone know of any tools to aid organising keywords? I'm currently using Excel extensively in an effort to bring some organisation, however it is very labour intensive.
Keyword Research | | seoman100 -
Tag usage based on Google keywords
We are making a site that will be a database of publicity stunts. We used the Google Keyword tool to find a bunch of words related to this. The term itself has similar keywords such as [pr campaigns]. And also there are some derivative keywords as [bad publicity stunts], [famous publicity stunts], [celebrity publicity stunts]. Each bringing in 20-50 monthly searches for the exact term. Some concepts appear slightly differently such as [famous pr stunts] and [famous pr campaigns]. We'd love our pages to appear on as much of these keyword searches as possible (overall we expect about 3k-4k searches /month on exact matching). And we're planning to use these keywords as a our taxonomy for our post tags. That way the keyword appears in each stunt page AND there is a page for each type of publicity stunt. As a general policy, what would be the best way to write our tags?
Keyword Research | | davhad
1. 'crazy', 'famous', 'bad'.
2. 'crazy publicity stunt', 'famous publicity stunt', 'bad publicity stunt'
3. 'crazy publicity stunt', 'famous pr campaign', 'bad marketing stunt' Thanks for sharing your expertise.0 -
Google keyword rankings
I show a MON icon (it looks like a calendar page) for all my google rankings. The icon is not clickable. Can anybody tell me what this is? Also, I use to be highly ranked in 100's of keywords in google now barely anything. The domain is several years old and has performed in well in the past. Can't figure out what is going on.
Keyword Research | | ecoscott0 -
Keywords google takes into account
hello MOzzers, I know some words are not as important whenGoogle indexes or crawls ex the word "the" etc. I am curios what weightage google places on the word " google" when people search. Silly question?? maybe hee hee, but I would like to know. Its been bugging me. Thank you so much, V
Keyword Research | | vijayvasu0 -
Two for the price of one: Can I rank for multiple keywords when only targeting one keyword?
If I'm optimizing for a specific keyword, is it accurate to assume that by ranking for that specific keyword that I will also be able to rank for similar or root keywords merely by ranking for the original keyword? For example, if I'm targeting 'free online bucket list' is it safe to assume that I will also be able to inadvertently rank for 'online bucket list' or 'free bucket list'? Can I assure clients of this? Or if I'm targeting 'Colorado grocery store' should I also naturally rank for 'grocery store Colorado' and not need to make both of these my targeted keywords?
Keyword Research | | derrickkuhn0 -
Invisible Long Tail Keywords
I've been doing some research on SEOmoz and have seen some posts relating to invisible long tail keywords. I have a couple of questions relating to this: Am I correct to understand that an invisible long tail keyword won't show any search in a tool like the Google Keyword Tool? If not, how do you define it? If an invisible long tail keyword has almost no search (or search that can be proven by an SEO researcher), how can you be confident that it will produce results?
Keyword Research | | EricVallee341 -
Keywords abuse?
WE are using the best keywords all over our eStore: Furnace Filter and Furnace Filters. Is it abusing when we list items like: 10x20x1 furnace filter 10x20x2furnace filter 10x20x4 furnace filter and so on... we have almost 100 different filters on sale. see example: http://www.furnacefilterscanada.com/categories/Furnace-Filter-See-All/ Thank you for your help BigBlaze
Keyword Research | | BigBlaze2050