Launching an infographic as linkbait- best practices.
-
Hey guys. I created my first infographic and I'm hoping it's something that will attract a lot of links. I just have some questions about the best ways to present the infographic.
Should I post it on a page on my site that has no ads? no branding? Or should I go ahead and put it on my site as a regular piece of content (with ads in the sidebars.)
I wondered about doing this:
-Post the infographic as a regular page on my site (with regular ads), but if someone clicks on the infographic it would go to a second page where there is limited branding (or no branding) and no ads. The embed code (that other webmasters can grab) would link to this page. But, this page would have a rel-canonical pointing to the original page. The idea is that my page on the subject will end up getting a lot of links (albeit processed through a rel-canonical) and webmasters will be more likely to embed or link to my content because it is not littered with ads.
Thoughts?
-
Hi Dunamis,
Check out the post Justin Briggs made about How to Build Links with infographics. He does talk about the landing page for an infographic, and mentions this in relation to one specific example.
This landing page removes almost all distractions, except for engaging with the content via social or embedding. It links back to the post and the site’s homepage. There is this wonderful share bar at the top, which allows visitors to easily share the graphic. It even sticks at the top as the user scrolls down the page.
If you look at the link for this example, the link goes directly to the infographic with almost nothing else on the page except for social sharing. It does link back to the infographic in the context of a post, where the site looks more like a regular page on the site.
Hope this gives you an idea of how other people balance the layout options you have.
-
Excellent...this is pretty much what I have done. TY. So far, it's really taking off and getting a good number of FB shares and visitors. Hopefully the links will start to grow as well!
-
Hi here is some advice for your info graphics page:
Build the page on your website and have good internal link structure within the website.
-
You must use a dedicated page for the infographic.
-
Have share buttons on the info graphic page for example Tweet, Stumble, FB Share, Google+
-
Have a section below the info graphic where users can copy and paste the info graphic on their own website/blog make sure you have a link back to your site in this code.
In regards to ads I wouldn't reccomend it, yet if you really want put some CPM ads on the side of the info graphic or below it, I wouldn't use ads on a commercial website for info graphics.
-
-
I see what you are saying...I can do it...but the page will look naked without ads. Perhaps I will create some content to go in the ad spots that complements the infographic.
-
Can you place it into the design of your site but limit the number of ads that you have on that page?
There your domain/site gets the branding exposure but the smaller number of ads places greater focus on your content.
When I have something that I think might get some linkbait attention I give it the same ad density that any other page on my site might receive - but I do understand what you are saying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linkbait Ideas
Hi, I currently am trying to obtain links to build up the authority of my website. I am outsourcing content to be created by professionals as I am not the best when it comes putting together a piece of content worth linking to. My business build and design garden buildings that are used for a number of uses such as garden offices,gyms,therapy rooms, playrooms the list goes on. I have already had a piece of content created called '3 ways a garden office can boost productivity'. We also put a swimming pool in one of our rooms which is quite innovative in our industry, I am going to create a blog post about it. I have identified garden design, gardening & home improvement as relevant topics and this is who I will be targeting to link to my contact. In this case I have identified a home improvement blog I would like to obtain a link from 'http://www.ukhomeimprovement.co.uk/'. The question is how do obtain this link? What is the best way to approach them? Kind Regards, Tom p.s. my website is www.ecobode.co.uk
Link Building | | Tmgale0 -
What is the best way to remove a link that redirects to a spammy site?
I've got a new client and I'm trying to clean up their backlinks. There are several links that all redirect to this spam site http://www.expert-lender.com. All of the websites appear to be real, i.e. http://www.sammorganhomes.com/ but the actual links i.e http://www.sammorganhomes.com/wp-fav/backup/supplement/semitruckleasing.html are in a sub-directory and redirect to the spam site. I don't know if these links were from the previous SEO company or if they paid someone to create these or if these sites have been hacked. Can anyone tell me what is going on here and what should I tell these site owners?
Link Building | | Total-Design-Shop0 -
Best Link Data to Review
I'm performing an analysis of some of our competitors and was wondering what is the best link metric to look it? Page Specific Metrics - Total Links or Linking Root Domains? Root Domain Metrics - Total Links or Linking Root Domains? Total links seems like it would be less important since it includes internal links from page to page within the site.
Link Building | | Brando160 -
Best Tool For Diagnosing A spammy Back Link Profile
Buongiorno from the river Wharfe 🙂 With Googles crusade to penalise sites with dodgy backlink profiles I'm looking for an automated tool which could flag up any dodgy links. Yes ive used Open Site Explorer but I really am after something that gives me a simple "yes theres a problem and heres where it is" type solution. Any inights welcome 🙂
Link Building | | Nightwing
Grazie tanto,
David0 -
What is the best way to go about building backlinks?
I'm a newbie here and my head is spinning because I don't know where or how to start the backlink building process. My website is 1 month old and I don't have any backlinks yet. what is the best way to go about it? Should I study my competition's backlinks and go from there? I'm so confused I need help! Please help! Any information will be greatly appreciated!!
Link Building | | allie741 -
What are the best Article Submission Syndicates?
We are currently trying to ramp up our link building using article submission syndicates. So far I have researched -SeoCosmo -Isnare -SubmitShop What is everyones opinon on these three website for submitting articles. Can anyone recommend any other good Submission websites? Thanks You!
Link Building | | GladdySEO0 -
Best way to remove unwanted links
Hello, The site I work with has a number of unwanted, unrealted and just generally spammy sites linking to our site. What is the best way to ask them to remove the links (formal notice asking to remove or more of a "hey, can you get remove this for us as a favor" tone)? Do you have any tips for getting rid of these links? Thank you!
Link Building | | airnwater2 -
How best to optomise a .co.uk to rank on google.com.au
We currently sell our products to Australia customers via Google Adwords marketing and are keen to achieve good organic serps. What steps do you recommend taking? Are any of you working down under and interested in helping on this project? Thanks
Link Building | | seanmccauley0