Slight Drop after Minor Link Building
-
Hi,
Last week I build around 10-15 high quality related links to my trampoline pads website which was ranking number 2 for "trampoline pads" and number 1 for "trampoline pad". After building the links this week it has dropped in the serps to around number 5-6 for both. Is this an effect of the link building and will it bounce back in? the url is http://www.trampolinepad.co.uk/.
Kind Regards,
Simon -
The only thing internal site links can realistically do is adjust how PR flows within your own site. If you wanted to stretch for a corner case, you could have an island page or deep page that was not indexed or seen previously, but since you created a link to that page then it is seen. If that page had issues with it's content or links, then a penalty could be involved.
Based on your replies and the small amount of ranking drop, I really don't think a penalty is involved. The maximum it would be is a discounting of links.
If not do you know of any alhorithm changes in the past week?
With around 500 algorithm changes each year, there seem to be changes every week. I am not aware of any major changes but minor ones happen all the time.
-
Hi Paul, I cant find the urls as I haven't saved them however they were all the homepage and using the websitse url or varying anchor text. I don't think they look paid/sponsored as it would be on there links page or on the websites footer. It could defiantly look suspicious as I have not built links to the website for a while. Simon
-
What are the URL's of the links? Are they all keyword-rich anchor text links? Do they all go to the same page? Are there any signs that the links could have been paid/sponsored?
I would say that 10-15 links is a lot to get in one week, especially if they're all really high quality and you weren't really building many links prior to this.
It may look like you have gone and built a large number of links (that are all similar) in a short period of time in order to boost rankings quickly.
Paul
-
Hi Ryan thanks for the help, one of the other websites "gardengames" is actually owned by us as well as hasnt been touched in quite a while. I recently added some internal links to the homepage, would this of effected it anyway if it was not the links? If not do you know of any alhorithm changes in the past week?
-
Hi Ryan thanks for the help, one of the other websites "gardengames" is actually owned by us as well as hasnt been touched in quite a while. I recently added some internal links to the homepage, would this of effected it anyway if it was not the links? If not do you know of any alhorithm changes in the past week?
-
There is no apparent reason for the drop. Based on the information you shared the only reasonable explanation is Google made a change to their algorithm which benefited the other sites, or acted to your disadvantage. Another less likely possibility is two or more sites made SEO improvements to their sites.
I can only suggest you continue building links and perform normal SEO improvements for your site.
-
I see, the links were actually quite good they were all from trampoline clubs and ymnastics clubs and with varrying anchor text from using the word "trampoline pads" to "trampoline padding" or just with the url. I understand that the other sites may be resonable to rank above me however I am simply wondering why I may of dropped.
-
I see your site as #7 for "trampoline pads" and #4 for "trampoline pad" in Google.co.uk SERPs.
Google can recognize your new links very quickly. The exact time is dependent upon the popularity of the site and pages from which you acquired the links. We wont be able to see the links in OSE for 1-2 months. Is there anything questionable in any way about these new links which could have drawn a penalty? Are any of these reciprocal links?
Your hope page seems to be executing many of the basics of on-page SEO quite well. Looking at your older links it appears all the followed links use the identical anchor text. I would recommend varying the text a bit otherwise it appears quite unnatural.
Is this an effect of the link building and will it bounce back in?
Rankings do not drop after link building unless you did something to incur a penalty. I would not expect your site to bounce back unless you resolve an issue for which you were penalized.
At a quick glance, you are #4 for "trampoline pad" and the three results ahead of you are ebay's two listings and another site with a trampoline page. All the sites have a higher DA then your site, and the PA of the #1 site is significantly higher then yours. The rankings don't seem unreasonable at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
how to find broken outbound links ?
hey guy, can anyone help me in finding broken outbound link on my website by using moz ? does Moz has this function ?
Technical SEO | | rogerdam0 -
Will links be counted?
We are considering a redesign of our website and one of the options we are considering is to come up with something along the lines of http://www.tesco.com/, with rotating top offers. The question I am wondering is whether or not the links (ie. the blue links on the left side of the main graphic) will be visible to the spiders, and if not, whether there is a way to code it so they are?
Technical SEO | | simonukss0 -
Thousands of external links
My site has supposedly over 4,000 external links from it. Is there a good piece of software that could scrape my site that tell me from which page all the links originate from and where they're all going? I'm surprised that the number is this high because our entire site is only a few hundred pages. Here's the site XXXkidecalsXXX.com (just remove the XXX for the URL.) If you want to weigh in on any other issues you see with the site, I'd be happy for any suggestions in general.
Technical SEO | | Santaur0 -
Too many on page links
Yes this question again. I know it get's asked a lot and I know of a few fixes, but this one I'm having a problem with. So we have a fan gallery on our site which is not only causing duplicate page titles, which I'm thinking we can fix with a canonical, but also too many on page links. The issue is this is on drupal which I have very little experience with and it seems to just be located within the fan galleries section of the site. After looking at a few things I know that no-follow wont be an option since from what I read it wont really work anyway so I was wondering if anyone else has an asnwer. I just read through a million articles trying to find a simular situation and can't seem to find anyone with the same thing. It might have something to do with the plugins the programmers used, but my inexperience with drupal is making this difficult. Thanks guys.
Technical SEO | | KateGMaker0 -
What i should do about bad links ?
Hi, my blog is http://www.dota2club.com/ and i have many bad links to my blog what i should do about that and how ? i started 10 days ago guest blogging but my bad links from before are hurting my blog. please help 🙂 thank you !!!
Technical SEO | | wolfinjo0 -
Competition links make no sense
Hello everybody, I used the open site explorer to check where my competitor has links and try to put mine there too. However I am extremely confused with the results. Eg the first link to my competitor coming from a domain with authority 91, is a download file. The other one is a link from ups, the courier service. When I click on it I get an access denied.The other one comes from samsung and when I click on it, I download an swf file. Next one, fcc.gov and it downloads a wp file. If I keep clicking on these links, in the end I am going to get a virus or something and learn nothing about what my competitor does. Any one have a clue how they managed to get linked like that?
Technical SEO | | polyniki0 -
What should I do about links coming in that are from link farm type sites?
I just noticed two back links to a couple of sites around pharmaceuticals/attorneys. The one link is to a chinese site with url: http://e.lifestyle.com.cn/fashionweekly/nzj/353093_2.shtml, and the other is to a site called Adroo: http://adroo.com/us/?view=list&list_id=104154&lang=en. Both appear to be some type of link farm sites, one has come in as a nofollow (surprise, you can buy "ads" on their site, both have decent DA. There is no reason for them to link to theses sites, should I find a way to stop the link? Also, on one of the sites we had a dmoz link and it is not showing in OSE? Link is still open in dmoz though. Thanks for any input.
Technical SEO | | RobertFisher0 -
Internal Linking: Site-wide VS Content Links
I just watched this video in which Matt Cutts talks about the ancient 100 links per page limit. I often encounter websites which have massive navigation (elaborate main menu, side bar, footer, superfooter...etc) in addition to content area based links. My question is do you think Google passes votes (PageRank and anchor text) differently from template links such as navigation to the ones in the content area, if so have you done any testing to confirm?
Technical SEO | | Dan-Petrovic0