Incentivisation Strategies for Social Sharing of Product Pages
-
Hey,
What are some great tips for gaining social shares on ecommerce product or category pages?
I understand great images and video will go along way, but it's difficult on a large scale ecommerce store.
Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this?
Thanks.
-
I've been able to add Google Analytics tracking code to Facebook and Tweet buttons. The only one I haven't is Google Plus but activity on that can be monitored in Webmaster Tools.
-
Sorry - meant to share on facebook/twitter/etc. If you have a button on each page, you can add tracking code to it, similar to how you track the clicks on your emails.
-
Hi Juniouf.
Thanks for the advice from the email marketing perspective and individually tracking.
This has been helpful
http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html
The social sharing actions will occur in Google Analytics. Maybe if I dynamically tag each link I will see results in GA for the action.
Although, customers might be a bit freaked out if they land on a URL that has their own name!: www.companyname.com.au/facebook-like-offer?=utm_FB=utm_customer_name
-
Have you heard about infusionsoft? I personally haven't used them, but my chiropractor uses them and he loves them. He says that they track everything in your email and they track it by person; unlike other email marketing software programs. That's the only way that I can think of when you are tracking it by email. They also have filters; if a person does not share your facebook link, they will send them a second email that is more appealing. Hopefully this helps you out a little.
-
No. I dont want more likes on the Fanpage.
I want to know incentivisation and tracking strategies for social sharing.
-
What do you mean by " to search on facebook/twitter/etc?" Yes, I want a sharing buttons on everypage. Im talking about how do you track the incentivisation.
-
Hi Alex,
Thanks for you response. Im not entirely sure how much freedom you have in the code of the facebook share button etc.
Ill have to research this as it seems to be exactly my problem
-
You can have a facebook like button and a twitter button on (1) your website and (2) in each product page.
It seems that you are looking to gain more facebook users to like your page? If so, you can create contests on the page. My client just created a competition where you send in your email to join. She then puts your name on her wall and whoever gets the most likes to their name gets a $500 gift certificate to the store. So far, she went from 200 fans to over 1,100 fans in two days. Remember, in order for someone to like your page or your post; they have to like your page first.
I know that groupon and hautelook have an invite appreciation thing; when you invite friends and they join, you then get a discount. Each person has their own unique link and that's how it is tracked. There are some good email tracking systems out there, you just have to look.
I hope this helps!
-
How about adding a button to every product page to search on facebook/twitter/etc? Basically you want to make it as easy as possible to share, so with a button right there, it encourages people to share with friends. americangolf.co.uk does this well.
-
Give people a discount/loyalty points/competition entry or something like that if they share an item?
Couldn't you track it using a query string on the link that goes back to the page? Or add tracking links to the share buttons on your website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to market spiritual, product, and service site on very low budget
Hello, How would you recommend marketing this site? We write all sorts of intelligent articles, healing articles, have a Shaman who sells healing services, are on the forefront of product development in our field, sell products, and will eventually make money through ads as well. We are about to add a few products such as orgonite, see here, t-shirts, and we want to promote the services of this person whose writings are on this page. We're adding a thorough local and distance healing page (soon to come) for that person (Earth Thunder). Our donate page is here. We give away 30% of our products as gifts. Our Facebook page is here. We are barely getting started. How would you recommend doing on-site SEO, marketing, and content for this site? Any other suggestions you have would be very welcome. I'm finding it challenging since we're so unique. Thanks.
Social Media | | BobGW0 -
Recommendations for a collaborative workflow for an integrated content marketing / social media campaign?
We are currently using an excel spreadsheet that is a homemade checklist of all of the various places we want to post. We take one topic, and we make various formats (video, promotional image, blog article, press release) and we list all of the posts we want to make in all of the channels (Twitter, LinkedIn, FB, instagram, pinterest, etc.). Is there any articles that describe a more streamlined way to do this? We have tried basecamp but looking for other options. We have a small team of about 5 people that collaborate to design, write, and post the content. I was looking for an article that describes the workflow that might simplify the communication and execution of this process. Thanks!
Social Media | | larahill1 -
Can we create regional pages on Facebook?
Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner1 -
Social media signals from Facebook comment plugin on your site?
If you are using the Facebook social plugin on your site like ThinkGeek does for comments: http://www.thinkgeek.com/product/ed6b/ Are there any positive social signals from people leaving comments that could impact the SEO of the page? I searched the text of some comments in quotations in Google and it appears that the first few comments are indexed but most are not.
Social Media | | ProjectLabs1 -
Setting up Google + Business Pages for Multiple Clients
I am looking at setting up several of my clients with Google Plus pages for their businesses. What's the best practice for doing this? Should I have a separate Google Account for each and set up the Business Page under that account? Are you allowed to have multiple Google Accounts manage a single Business Page - i.e., can I turn it over to the business without having to relinquish my control or give them access to the account I made? Any good tutorials on getting started with this? Thanks! Tom
Social Media | | TomBristol0 -
Social Media and Local Search results
Hello, I have profiles in several social media websites like Facebook, Twitter, Pinterest, etc. When I search with my name on google.com the profiles are showing on the first page, but when I do a local search, the profiles start showing in the end of the second page. I'm very active in my social media profiles, and I don't know why is this happening. How long does it take for the profiles to show on the first page in local search? Can I do anything to speed up the process?
Social Media | | FisnikSylka0 -
What is the top 3 things I can do with Social to help SEO, starting today!
Need some help focusing social hours to impcat brand, but also make a SEO impact.
Social Media | | jdcline0 -
What are the strategies in Link Building? How to increase referral traffic?
Guys please help me to increase reference traffic for a dry topic website such as automotives, insurance, real estate. I tried social bookmarking and networking but I did not find any difference I even did Blog commenting forum posting but it did not make much difference to me It increased my search rate but it not helped in my referral traffic. So please suggest me better strategies in Link Building for dry topic websites
Social Media | | PrasanthMohanachandran0