Incentivisation Strategies for Social Sharing of Product Pages
-
Hey,
What are some great tips for gaining social shares on ecommerce product or category pages?
I understand great images and video will go along way, but it's difficult on a large scale ecommerce store.
Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this?
Thanks.
-
I've been able to add Google Analytics tracking code to Facebook and Tweet buttons. The only one I haven't is Google Plus but activity on that can be monitored in Webmaster Tools.
-
Sorry - meant to share on facebook/twitter/etc. If you have a button on each page, you can add tracking code to it, similar to how you track the clicks on your emails.
-
Hi Juniouf.
Thanks for the advice from the email marketing perspective and individually tracking.
This has been helpful
http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html
The social sharing actions will occur in Google Analytics. Maybe if I dynamically tag each link I will see results in GA for the action.
Although, customers might be a bit freaked out if they land on a URL that has their own name!: www.companyname.com.au/facebook-like-offer?=utm_FB=utm_customer_name
-
Have you heard about infusionsoft? I personally haven't used them, but my chiropractor uses them and he loves them. He says that they track everything in your email and they track it by person; unlike other email marketing software programs. That's the only way that I can think of when you are tracking it by email. They also have filters; if a person does not share your facebook link, they will send them a second email that is more appealing. Hopefully this helps you out a little.
-
No. I dont want more likes on the Fanpage.
I want to know incentivisation and tracking strategies for social sharing.
-
What do you mean by " to search on facebook/twitter/etc?" Yes, I want a sharing buttons on everypage. Im talking about how do you track the incentivisation.
-
Hi Alex,
Thanks for you response. Im not entirely sure how much freedom you have in the code of the facebook share button etc.
Ill have to research this as it seems to be exactly my problem
-
You can have a facebook like button and a twitter button on (1) your website and (2) in each product page.
It seems that you are looking to gain more facebook users to like your page? If so, you can create contests on the page. My client just created a competition where you send in your email to join. She then puts your name on her wall and whoever gets the most likes to their name gets a $500 gift certificate to the store. So far, she went from 200 fans to over 1,100 fans in two days. Remember, in order for someone to like your page or your post; they have to like your page first.
I know that groupon and hautelook have an invite appreciation thing; when you invite friends and they join, you then get a discount. Each person has their own unique link and that's how it is tracked. There are some good email tracking systems out there, you just have to look.
I hope this helps!
-
How about adding a button to every product page to search on facebook/twitter/etc? Basically you want to make it as easy as possible to share, so with a button right there, it encourages people to share with friends. americangolf.co.uk does this well.
-
Give people a discount/loyalty points/competition entry or something like that if they share an item?
Couldn't you track it using a query string on the link that goes back to the page? Or add tracking links to the share buttons on your website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook have moved my page likes to another page
Hi Hope someone can help or offer advice about an issue that has arisen today i had a facebook page with approx 20,000 likes and a competitor had a page with approx 500 likes. Today the competitor has over 20,000 like (my likes have been transferred to them without informing me) I have spent quite a lot of time and money in facebook advertising building up the page and this came as a total shock today. The page (was) www.facebook.com/wildatlanticway It is very difficult to contact facebook. has this happened to anyone else Regards Brian
Social Media | | briandee0 -
Makeoverfor our Facebook page titles! question about open graph and Google
Hello, We have two Facebook pages for our company, one in English and one in Arabic. A few weeks ago we wanted to change the Facebook page titles but this option was not allowed for both pages. Now Facebook is giving us an option to change the title for both pages: We had a lengthy discussion regarding the best way to name our Facebook pages. Currently our Facebook pages titles are: For the one in English: "X" ( X - our brand name in English*) For the page in Arabic: "X - Arabic" ( X- our brand name in English*) We agreed to change the title for the page in English to: X - (The main 3 keywords in our brand's field in English) ( X - our brand name in English).* for the Arabic page we suggested to change the title to: X - (The main 3 keywords in our company field in Arabic)** ( X - our brand name in English).* **** We will translate the main 3 keywords to Arabic** We have a few questions: - How does the search work in Facebook? Does the open graph algorithm take into account the page's content and/or its title and description? - Is there any preferred way to name the Facebook pages? We were debating using the company's slogans versus the main keywords for our brand. ? Or should the title contain just the brand name? - What components of the Facebook page title and URL affect our page's visibility in Google for a search on our brand name? It's important to mention that Google currently does not show the Arabic page in the 1st page in Google. Thank you in advance for your help!
Social Media | | JonsonSwartz0 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
CSVs From Social Export are Blank
Hi everyone, I'm exporting social metrics as CSV's, but the CSV's don't have any data. This is happening with both the dashboard and the Facebook reports. There is plenty of data, it's just not exporting to the report. What could be going on? Thanks.
Social Media | | kenc1380 -
Multiple Social Media Accounts
If I use multiple social media accounts to share-reshare on facebook, to increase the number of people that see my posts, do I need to somehow mask my IP from facebook/google? I only have one personal facebook account right now. I have been reading and am speculating that most SEO's use several facebook accounts. I know you have to build a facebook account that looks/feels real, but do you have to mask your IP address somehow to stop facebook/google from realizing you are one in the same...
Social Media | | JML11790 -
Social Media updating
Hi, I was wondering if anyone would be able to tell me how SEOMoz records social media statistics. Namely when does SEOMoz record new: Facebook Likes Tweets Facebook Shares Google+ +1's I was wondering this because for campaigns that I am running the social media statistics displayed on SEOMoz are different to what is actually there. Thank you for any help.
Social Media | | SueCook_TAOS0 -
Facebook Shares and the rel="canonical" tag
We use canonical tags for multipart videos, using part 1 of the series as their canonical tag. The logic behind this is that if you have eight parts, it's better for part 1 to get all the link juice for the entire series, so that when someone searches for the main keyword, part 1 is the highest ranked part to appear in search results, and the link juice from every part is aggregated into that one page. The problem is the Facebook made changes to their URL sharing practices to reflect the canonical tag. So as long as the tag is used Facebook ignores the image and description from say part 2, and uses the description from part 1. Can this be waived by using Facebook Open Graph Protocol? Thanks!!
Social Media | | Tug-Agency0 -
Using Facebook as a PAGE, how do I set up a landing page?
Now that facebook has different types of pages and no FBML anymore apparently, does anyone have up to date instructions of how to set up a landing page for when you use Facebook as a page? I have my account with a number of client pages in it. I don't appear to get the ability to ad apps to these page Cheers S
Social Media | | firstconversion0