SEOmoz total links fluxuations
-
I'm analyzing my clients and competitor back links and are noticing alot of up and down fluxuations. For example last month we had 1400 back links, last week 1350 back links, and today 1450 back links. Also, one competitor went from 25,000 to 2,700 in the space of a few weeks.
My question is how can I explain to the client that their back links are going down when they are paying for a back link building service (100 back links per month).
Thank you for your time.
-
Mathew, maybe that competitor got some links showing at the homepage/blogroll/all pages in a domain because it was a recent post or whatever, and when they've updated it, the 99% of the links are gone. Temporal issues like that one can also be seen at the webmaster tools also.
maybe it's some kind of error of the seomoz tool, dunno, but just a thought too
-
That is a great question Matthew. Unfortunately, I do not know the answer. I would recommend reaching out to the SEOmoz help desk, as it pertains to the detailed mechanics of how their tool works.
-
Thanks for your quick response.
One thing I just noticed was the competition site that lost 20,000 links has also recently updated their website with new content and new urls. This would probably cause a lot of those links to return 404 errors. If those 404 error back links were 301 redirected (eg. with .htaccess file) would the Linkscape crawler still pick up those back links?
-
The links which appear in Open Site Explorer are based upon the Linkscape crawl of the internet. Prior to July 25th, the links shown in OSE were appearing normal.
On July 25th Linkscape was updated and there were numerous issues which affected some data. Not all of the links appeared, and some erroneous links appeared. Today the Linkscape index was updated and hopefully all is well again. Everything appears to be correct for my sites.
Your client should also understand that it can take up to 2 months for a link to appear in the Linkscape index.
Furthermore, the Linkscape crawl only captures the top 25% of web pages. If you have a single website with a footer or other site wide link which isn't captured because it was removed, or because the site's ranking lowered to where they are no longer in the top 25%, that can cause a huge fluctuation in your link profile numbers. I would suggest use the number of linking domains, not the total number of links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal/External link ratio
I have a client who ranked #3 for a very important and highly competitive keyword phrase. Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client. Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized. The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor. So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question. I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%). Six days later we are number two rather than number three. Coincidence? Should I beef it up even more? Has anyone ever come across anything like this? Thank you for your comments in advance.
Competitive Research | | Vizergy0 -
Help link building
Í am looking for a good company to help me on high cuality link building . Please can someone give any recommendations of good seo companies
Competitive Research | | maestrosonrisas0 -
How Do You Currently Analyze Outbound Link Profiles?
So I'm looking at some potential guest blogging &/or article writing opportunities and I'm looking for a tool which will analyze the OUTBOUND links from the site....it would be handy if inbound were displayed too but not essential as there are many tools available for this. When I ask for sample sites it is clear that a number of them (all?!) have been created purely for us content purposes, however it would be good to analyze the site further. A tool that could analyze its outbound links would give me a rough idea if the site is suitable or simply a glorified link-farm. Also, if you have any useful links regarding industry averages on outbound links for blogs & article sites (eg Ezine) for benchmarking it would be good! Thanks
Competitive Research | | cmooki
C:)0 -
Link analysis competitors
Am I missing something here or does SEO Moz only support three competitor sites to do comparisons against in each campaign? If not where do I add another website to the list to compare against? Thanks in advance!
Competitive Research | | AdenBrands0 -
Should I link to this site or is it too spammy?
Hi all, I've been asked if I want to exchange links with http://www.myteetimesonline.com/ and I'm tempted but fearful that its link profile looks spammy. What do you guys think? I'm basically starting from scratch with my own site http://www.golfgear4you.com and have a Page Rank 0 and Domain authority 32. The guys that want to link to me are Page Rank 3 but Domain authority 35. Their content would be of interest to my site's users and vice versa but my biggest concern is their link profile looks awful because the sites that link to them don't appear to be very relevant. I've done a lot of reading on this and have found the resources on this site to be a goldmine. The generally message is avoid easy links to spammy sites because they could hurt credibility. I just want to check I've actually learnt something and my instincts about this site are correct. i.e leave it alone!! Thanks, Andy
Competitive Research | | getzen560 -
List of all outbound links to a specified site
For example, I want to search for every link to my site from stumbleupon. Is there a way to do this? Much thanks in advance!
Competitive Research | | TrevorMcKendrick0 -
Blog Comment Links
Hi everyone! Using the Open Site Explorer tool I can see many of my competitors leave blog comments which (according to the tool) are providing link value to their sites. This seems like something that can easily be used in a black hat sort of way. My question is this - Is leaving comments on blogs an effective way of generating positive links to my site? Adrian
Competitive Research | | adrianaldous0 -
Do links from a linkdirectory still matter
Hi everyone, I'm checking out some competition for a webshop and i found a website which was quite high in Google for a searchterm, when checking it's backlinks why it was that high in google (His Content was rubbish, so it wasn't that). I only found out that it has loads of linkdirectory links, does this mean it still matters these kind of links, or does it mean the competition is just rubbish? Regards, yannick
Competitive Research | | iwebdevnl0