Blog page outranks static page for KW -- why?
-
Blog page ranks 10 in Google, while the static page is on page 7. What makes it more interesting is that the blog page scores an "F" with the Term Target tool while the static page scores an "A".
Static page has more inbound links and a mR/mT of 3.89/ 4.54 vs. 3.71/ 4.14 for the blog page.
Any ideas on how to approach this one?
-
I'm still puzzled about what caused the page to rank better. One thing you probably thought of is to try and link from your blog page to your static one and see how this goes. Also you might consider the rel=author option when linking to your static page. At 3AM, I'm mostly writing down what pops up in my head. If your static pages goes up, then you at least will be sure that the blog page is performing better and not your static page being pushed down due to some external or internal issues.
-
No worries. If the blog page had gone viral I think that could be an explanation, but this isn't close to approaching that.
-
Weird... well sorry to send you on a wild goose chase!
I like Svetoslav's theory - do you think it's possible?
-
FYI -- checked with a source in another city, and he also saw the blog result outranking the static page. It's an odd one. If anyone has any ideas, let's hear them!
-
Ok, so this might sound strange. You have a few facebook shares and tweets on the blogs post. There is also one external link, unlike the webpage. Could that be such a factor now? I understand 100-200 tweets can do miracles, but I wasn't thinking a few could go that far.
-
Weird. I signed out of Google, appended &pws=0 and I still get the blog page ranking #12, static page #61. The weird thing is the client is seeing the same dynamic. Weird.
Just to be double sure we are on the same page, blog is the one ending with "mid-year-update/".
-
Just PM'd you, thanks. They don't have much social activity in general. The static page scores well for the target KW using the Term Target tool, the blog page does not -- although both pages have authoritative and market-appropriate content.
-
I did get different rankings. Rank tracker is showing me the static page ranking at #12 for your keyword and the blog page not in the top 50.
A manual test of Google search results with location set to Boulder, CO (not very accurate but at least I have no search history for that keyword) showed the same thing. Just from looking at these pages those rankings seem more in line with where they should be...
-
It got me wondering. Can you PM me the URL? I have two ideas why that might be.
- You have a lot of recent tweets/other social signals to your blog post.
- You webpage/site is not properly associated with the market.
Cheers,
Svet
-
I ran a crawl test and there's no 302 -- the site does appear to be down right now though. I used Rank Tracker for the rankings. Did you get wildly different rankings?
-
Do these pages have a 302 redirect on them? I tried to test the content of the pages through the LDA Topics Tool and I got an error saying that both of these pages are 302 redirected. If so that could be an issue...
Also, how are you gauging the rankings you refer to? Because I'm not getting the same rankings for these pages that you are.
-
Just PM'd you there URL's. Thx for taking a look. I'm happy to send anyone else the URL's that wants to investigate. Thank you!
-
What's the URLs of these pages? There are way too many factors that play into rankings to give you good advice without seeing the pages themselves.
-
Static page crawled 7/15, blog page crawled 8/1. It's a client, so not sure when the last time the static page was modified. Looks like the blog page was created around June.
-
Have you considered age factor? When is the last time Google crawled your static page? When is that last time the static page was updated compared to the blog post?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Login Page Outranking Homepage
Hi all, I have a subscription based website with a members login. For our branded terms, this login page is outranking the homepage and we're unsure what, if anything to do about it. One suggestion was to deindex it, but the counter-argument was that we'd be taking away one of our spots on the first page. I feel from a user experience, it would be best to deindex it to try and get the homepage ranked #1 since the login page not optimised towards new visitors. Another suggestion was to just optimise the title and description to make it look a little nicer. I would love to hear your thoughts Thanks!
On-Page Optimization | | CupidTeam0 -
Category Page Content
Hey Mozzers, I've recently been doing a content audit on the category and sub-category pages on our site. The old pages had the following "profile" Above The Fold
On-Page Optimization | | ATP
Page Heading
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products
600 words+ of content duplicated from articles, sub categories and products My criticisms of the page were
1. No content (text) above the fold
2. Page content was mostly duplicated content
3. No keyword structure, many pages competed for the same keywords and often unwanted pages outranked the desired page for the keyword. I cleaned this up to the following structure Above The Fold
H1 Page Heading 80-200 Word of Content (Including a link to supporting article)
H2 Page Heading (Expansion or variance of the H1 making sure relevant) 80-200 150 Words of Content
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products The new pages are now all unique content, targeted towards 1-2 themed keywords. I have a few worries I was hoping you could address. 1. The new pages are only 180-300 words of text, simply because that is all that is needed to describe that category and provide some supporting information. the pages previously contained 600 words. Should I be looking to get more content on these pages?
2. If i do need more content, It wont fit "above the fold" without pushing the products and sub categories below the fold, which isn't ideal. Should I be putting it there anyway or should I insert additional text below the products and below the fold or would this just be a waste.
3. Keyword Structure. I have designed each page to target a selction of keywords, for example.
a) The main widget pages targets all general "widget" terms and provides supporting infromation
b) The sub-category blue widget page targets anything related and terms such as "Navy Widgets" because navy widgets are a type of blue widget etc"
Is this keyword structure over-optimised or exactly what I should be doing. I dont want to spread content to thin by being over selective in my categories Any other critisms or comment welcome0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Page 2 is ranking
Hey All, I'm working on a wordpress site project and in analytics the sites ranking url is page 2. is this a problem?
On-Page Optimization | | CobraJones950 -
Temporary Redirect pages
Hi, Temporary Redirect pages example when a non member goes to http://www.Somesite.com/detail/Username-Mike As he clicks the user names the user is directed to the login page http://www.Somesite.com/user/login We have 50K user accounts and 50K pages of content and each page has an option to comment and to comment user should be a member Moz campaing i get these 1,000's of links in Temporary Redirect page What is the action i can take thanks
On-Page Optimization | | mtthompsons0 -
Optimize On-Page Mobile Version
Hello, Do we need optimize on-page for mobile version, such as: How about title tag, description tag? Should mobile have another sitemap or not? Does google penalty my webpages mobi vs desktop are duplicated content? Thanks for any your advice!
On-Page Optimization | | JohnHuynh0 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Can I add a paragraph of blog content to a product page?
I have a great blog post about one of my products, which means there's some copy in the blog that I would like in the product page. It would constitute perhaps 5% of the copy on the product page if I copied it.
On-Page Optimization | | Brocberry0
