Blog page outranks static page for KW -- why?
-
Blog page ranks 10 in Google, while the static page is on page 7. What makes it more interesting is that the blog page scores an "F" with the Term Target tool while the static page scores an "A".
Static page has more inbound links and a mR/mT of 3.89/ 4.54 vs. 3.71/ 4.14 for the blog page.
Any ideas on how to approach this one?
-
I'm still puzzled about what caused the page to rank better. One thing you probably thought of is to try and link from your blog page to your static one and see how this goes. Also you might consider the rel=author option when linking to your static page. At 3AM, I'm mostly writing down what pops up in my head. If your static pages goes up, then you at least will be sure that the blog page is performing better and not your static page being pushed down due to some external or internal issues.
-
No worries. If the blog page had gone viral I think that could be an explanation, but this isn't close to approaching that.
-
Weird... well sorry to send you on a wild goose chase!
I like Svetoslav's theory - do you think it's possible?
-
FYI -- checked with a source in another city, and he also saw the blog result outranking the static page. It's an odd one. If anyone has any ideas, let's hear them!
-
Ok, so this might sound strange. You have a few facebook shares and tweets on the blogs post. There is also one external link, unlike the webpage. Could that be such a factor now? I understand 100-200 tweets can do miracles, but I wasn't thinking a few could go that far.
-
Weird. I signed out of Google, appended &pws=0 and I still get the blog page ranking #12, static page #61. The weird thing is the client is seeing the same dynamic. Weird.
Just to be double sure we are on the same page, blog is the one ending with "mid-year-update/".
-
Just PM'd you, thanks. They don't have much social activity in general. The static page scores well for the target KW using the Term Target tool, the blog page does not -- although both pages have authoritative and market-appropriate content.
-
I did get different rankings. Rank tracker is showing me the static page ranking at #12 for your keyword and the blog page not in the top 50.
A manual test of Google search results with location set to Boulder, CO (not very accurate but at least I have no search history for that keyword) showed the same thing. Just from looking at these pages those rankings seem more in line with where they should be...
-
It got me wondering. Can you PM me the URL? I have two ideas why that might be.
- You have a lot of recent tweets/other social signals to your blog post.
- You webpage/site is not properly associated with the market.
Cheers,
Svet
-
I ran a crawl test and there's no 302 -- the site does appear to be down right now though. I used Rank Tracker for the rankings. Did you get wildly different rankings?
-
Do these pages have a 302 redirect on them? I tried to test the content of the pages through the LDA Topics Tool and I got an error saying that both of these pages are 302 redirected. If so that could be an issue...
Also, how are you gauging the rankings you refer to? Because I'm not getting the same rankings for these pages that you are.
-
Just PM'd you there URL's. Thx for taking a look. I'm happy to send anyone else the URL's that wants to investigate. Thank you!
-
What's the URLs of these pages? There are way too many factors that play into rankings to give you good advice without seeing the pages themselves.
-
Static page crawled 7/15, blog page crawled 8/1. It's a client, so not sure when the last time the static page was modified. Looks like the blog page was created around June.
-
Have you considered age factor? When is the last time Google crawled your static page? When is that last time the static page was updated compared to the blog post?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outsourcing Blog Articles
I have two businesses, one is my main bread and butter and the other is an invest and try to grow type of business. This second business is a nature / education related business, so I would like to have a repository of informative nature articles with some splashes of our experience with that particular plant or animal. I spend a lot of time on SEO and article writing on my main business, but I am running out of myself to go around. I would like to outsource article / blog writing on my second businesses, but I'm not sure where to start. If I use one of those work for hire sites in the Moz outsourced content article, can I get them to format the blog with photos as well. I need to have a complete as possible final product. Ideally, I'm thinking of this process: 1. Give the outsourced writer the subject matter (i.e. article about right whales) 2. I provide my own photography or photos I have purchased 3. Writer researches subject matter and writes an informative article 4. Writer logs into my blog and formats the article with interesting fonts and the photos I have provide 5. I edit the article to add my own experience with the subject matter 6. I publish the article I'm thinking I would do this twice a month. Is this a reasonable thing to outsource? Could it work this way? Any idea what an article like this might cost me? I'm doing some marketing budget planning. Thanks in advance!
On-Page Optimization | | CalicoKitty20001 -
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
Duplicate Page content | What to do?
Hello Guys, I have some duplicate pages detected by MOZ. Most of the URL´s are from a registracion process for users, so the URL´s are all like this: www.exemple.com/user/login?destination=node/125%23comment-form What should I do? Add this to robot txt? If so how? Whats the command to add in Google Webmaster? Thanks in advance! Pedro Pereira
On-Page Optimization | | Kalitenko20140 -
Too many links on the same page
I have a problem with to many links on the same page, and there all for the classified adds of my web site, what would be the best way to handle this.
On-Page Optimization | | clickit2getwithit0 -
How much SEO value does a fashion site get from bolting text onto the bottom of home page? Does the value compensate for cluttering up a page focused on an iconic image?
Getting ready to launch a completely redesigned site for a fashion designer. Since it is a fashion site, visitors do not need text to describe what the site is about., We are weighing three options: 1) clean design with no text (just images and navigational links), 2) bolting on a couple of sentences of text at the bottom of the page to signal keyword terms to the search engines, 3) following the lead of the top ranking site in the category and adding lots of text to the bottom of the page. Do the SEO benefits justify cluttering up the design by bolting text onto the bottom of the home page, and if so, how many characters of text seem to be the minimum to be effective?
On-Page Optimization | | RandyP0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0 -
Page title
So if we have a main category page on our site (mines an ecommerce site), do we go for more than that main keyword phrase for that category of products, or is it better to just keep it by itself, and not utilize the 65-70 characters available?
On-Page Optimization | | azguy0