What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
-
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com
Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc.
So how would I get him to come up in the search engines in more locations than just Phoenix?
-
We were discussing him getting a temporary office in whatever city he wants to be found for, so then this would work with Google places, etc?
If it was a real physical address and local phone number, then yes it would work with Google Places. I would suggest using Google for whatever address you plan to obtain and examine the results. I like to obtain addresses zoned for business which appear as businesses on Google.
Also, how could he also be ranked for a city in Phoenix, like Scottsdale? Would we have to do the same thing as say Tucson or LA?
The website would need to be relevant for the area for which he wishes to rank. Relevance can be established in numerous ways:
-
physical address as suggested above
-
mentions of the locations on the site
-
testimonials from clients in the area
-
links from the areas involved
-
anchor text using the area names
There are other means but the above area the major ideas.
each page needs to rank for it's own city right? You can't have the home page targeting both one or more cities without taking a hit in the SEs on each city?
Actually a single page can rank for multiple areas. It's up to you how you wish to present the site. For major areas which are far away such as Chicago and LA, you may want a specific page for those areas. For other Arizona areas, you may wish to continue using the home page. It really depends on your competitiveness and resources.
-
-
Ryan,
We were discussing him getting a temporary office in whatever city he wants to be found for, so then this would work with Google places, etc?
Also, how could he also be ranked for a city in Phoenix, like Scottsdale? Would we have to do the same thing as say Tucson or LA?
Also, each page needs to rank for it's own city right? You can't have the home page targeting both one or more cities without taking a hit in the SEs on each city?
Thanks so much for all this great info!
-
Hi Chris.
Many business models would like to increase their visibility in local searches. Imagine a web developer who can design sites for anyone located anywhere in the country. They would love to be seen as "Web development Miami", "Web development Los Angeles", etc.
To have your site associated with the areas you mentioned, the first step would be to provide content related to those areas. A travel schedule mentioning the areas which will be visited is a start. Even better would be pages of the site dedicated to each city would be even better. "Artful Tailoring will be providing services in Chicago November 1st - 10th." then provide an itinerary including locations and times. Mention any customers you have serviced in the area, and if possible receive backlinks from local customers to your Chicago page.
Your client is currently listed as the #5 result in Google for "custom clothing Phoenix" and that is his main location. I would expect the Chicago results to be more competitive, and your client is much less established in that area. He will most likely be able to earn a listing but not on the first page of results. To improve I would recommend establishing a physical presence in Chicago. The least expensive option would be a virtual office. Your client can obtain a local Chicago address and phone number, then obtain a Google Places listing. This method would further strengthen your association with the area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do i rank for 1000 keywords?
i have dr 25 and 200 referring domains and ranking for 90 kws in usa. i saw this trend that if you rank for more kws then chances are that you can rank for those high traffic kws in 1 to 5 positions. what i mean is that it increases your odds ? possible answer1 :increase dr and da both and ur and pa ( ahrefs and moz) i know pagerank matters but these are some metrics we can look at for right now possible answer 2 : get a lot of backlinks maybe from same site but how does my backlinks can help me to rank for 1000 kws so that i can have at least 100 kws to rank in position 1 to 5? detailed answers will defi be appreciated
Intermediate & Advanced SEO | | Sam09schulz0 -
My site is not ranking at all.
Can anybody check it what is the main culprit behind my website's growth?
Intermediate & Advanced SEO | | anshu14320 -
SEO strategies specifically for saas companies
For location specific businesses there are many tactics to locally optimize your business letting them rank higher than large companies. Are there any tactics/strategies specifically for saas companies?
Intermediate & Advanced SEO | | alexadedmon0 -
My website is ranking well on most of keywords. How do I find more keywords in order to drive more traffic to my website?
I have a website which is ranking well on some good keywords ie generic and long tail. It is also ranking for some really competitive keywords. and now getting constant traffic. I want to increase organic traffic to my website. What are the best possible ways to do this? How to research more keywords and how to identify that they will really work? Please help, I am confused.
Intermediate & Advanced SEO | | rishi.ast0 -
Content Above The Fold (strategies)
Does anyone know if using a wide responsive layout that brings content well above the fold on big screens (but still pushes it down on small screens or mobile devices) is a good option? We have an adsense site that just got destroyed and I'm assuming its this new Google algo that's looking at sites with too big of ads above the fold.
Intermediate & Advanced SEO | | iAnalyst.com0 -
Switching from Google Plus Local to Google Plus Business
Greetings, We have a website design firm located in India. We wanted to target customers in our city who are looking for website design locally. And with google plus local and a few content marketing would get us into first page very soon because none in the competition is using social signals or even content marketing. BUT unfortunately from last month even though our Google Places is verified we cant verify our Google Local Plus page https://plus.google.com/b/116513400635428782065/ It just shows error 500. Its a bug and its been a year for people without it being addressed. So we are skeptical if our strategy would work without Google+. At the least we decided we would just make company local page and connect it with website. But it might not have effect as local. So we are still unsure which step to take either to wait for google to fix it.(feedbacks emails calls nothing worked) OR We start the process with Google Business Category.
Intermediate & Advanced SEO | | hard0 -
Bing Ranking Factors
I have a site and we rank very competitively on Google, but we would like to increase our exposure on Bing and Yahoo. I was wondering if anybody might have some tips or pointers for increasing your ranking on Bing. Also, if anybody knows of any Bing ranking guides or top ranking factors for Bing that would be very useful too. Thanks, Jason
Intermediate & Advanced SEO | | Jason_3420 -
Best ways to build up Page Rank (PR)
What are your sure fire ways to build up page rank, quickly and effectively for long term gains. Do you have a check list?
Intermediate & Advanced SEO | | therealmarkhall0