What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
-
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com
Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc.
So how would I get him to come up in the search engines in more locations than just Phoenix?
-
We were discussing him getting a temporary office in whatever city he wants to be found for, so then this would work with Google places, etc?
If it was a real physical address and local phone number, then yes it would work with Google Places. I would suggest using Google for whatever address you plan to obtain and examine the results. I like to obtain addresses zoned for business which appear as businesses on Google.
Also, how could he also be ranked for a city in Phoenix, like Scottsdale? Would we have to do the same thing as say Tucson or LA?
The website would need to be relevant for the area for which he wishes to rank. Relevance can be established in numerous ways:
-
physical address as suggested above
-
mentions of the locations on the site
-
testimonials from clients in the area
-
links from the areas involved
-
anchor text using the area names
There are other means but the above area the major ideas.
each page needs to rank for it's own city right? You can't have the home page targeting both one or more cities without taking a hit in the SEs on each city?
Actually a single page can rank for multiple areas. It's up to you how you wish to present the site. For major areas which are far away such as Chicago and LA, you may want a specific page for those areas. For other Arizona areas, you may wish to continue using the home page. It really depends on your competitiveness and resources.
-
-
Ryan,
We were discussing him getting a temporary office in whatever city he wants to be found for, so then this would work with Google places, etc?
Also, how could he also be ranked for a city in Phoenix, like Scottsdale? Would we have to do the same thing as say Tucson or LA?
Also, each page needs to rank for it's own city right? You can't have the home page targeting both one or more cities without taking a hit in the SEs on each city?
Thanks so much for all this great info!
-
Hi Chris.
Many business models would like to increase their visibility in local searches. Imagine a web developer who can design sites for anyone located anywhere in the country. They would love to be seen as "Web development Miami", "Web development Los Angeles", etc.
To have your site associated with the areas you mentioned, the first step would be to provide content related to those areas. A travel schedule mentioning the areas which will be visited is a start. Even better would be pages of the site dedicated to each city would be even better. "Artful Tailoring will be providing services in Chicago November 1st - 10th." then provide an itinerary including locations and times. Mention any customers you have serviced in the area, and if possible receive backlinks from local customers to your Chicago page.
Your client is currently listed as the #5 result in Google for "custom clothing Phoenix" and that is his main location. I would expect the Chicago results to be more competitive, and your client is much less established in that area. He will most likely be able to earn a listing but not on the first page of results. To improve I would recommend establishing a physical presence in Chicago. The least expensive option would be a virtual office. Your client can obtain a local Chicago address and phone number, then obtain a Google Places listing. This method would further strengthen your association with the area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a recruitment company get 'credit' from Google when syndicating job posts?
I'm working on an SEO strategy for a recruitment agency. Like many recruitment agencies, they write tons of great unique content each month and as agencies do, they post the job descriptions to job websites as well as their own. These job websites won't generally allow any linking back to the agency website from the post. What can we do to make Google realise that the originator of the post is the recruitment agency and they deserve the 'credit' for the content? The recruitment agency has a low domain authority and so we've very much at the start of the process. It would be a damn shamn if they produced so much great unique content but couldn't get Google to recognise it. Google's advice says: "Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." - But none of that can happen. Those big job websites just won't do it. A previous post here didn't get a sufficient answer. I'm starting to think there isn't an answer, other than having more authority than the websites we're syndicating to. Which isn't going to happen any time soon! Any thoughts?
Intermediate & Advanced SEO | | Mark_Reynolds0 -
Should we show(to google) different city pages on our website which look like home page as one page or different? If yes then how?
On our website, we show events from different cities. We have made different URL's for each city like www.townscript.com/mumbai, www.townscript.com/delhi. But the page of all the cities looks similar, only the events change on those different city pages. Even our home URL www.townscript.com, shows the visitor the city which he visited last time on our website(initially we show everyone Mumbai, visitor needs to choose his city then) For every page visit, we save the last visited page of a particular IP address and next time when he visits our website www.townscript.com, we show him that city only which he visited last time. Now, we feel as the content of home page, and city pages is similar. Should we show these pages as one page i.e. Townscript.com to Google? Can we do that by rel="canonical" ? Please help me! As I think all of these pages are competing with each other.
Intermediate & Advanced SEO | | sanchitmalik0 -
On-page optimization - Am I doing it well?
Hi Mozzers, I'm sitting here going through our site and optimizing all of our content.
Intermediate & Advanced SEO | | Travis-W
For the most part we've just written without correct keyword research, so the content lacks focus. Here is a page I would consider finished - http://www.consumerbase.com/international-mailing-lists.html I have our KWs in the: URL Title Tag Meta Description Bolded in Content Image Alt Attribute. If I optimize my other pages like this, will I be good?
It feels a tiny bit stuffed to me, but SEOmoz's on-page tool gives me glowing numbers. Thanks!0 -
Best practices for robotx.txt -- allow one page but not the others?
So, we have a page, like domain.com/searchhere, but results are being crawled (and shouldn't be), results look like domain.com/searchhere?query1. If I block /searchhere? will it block users from crawling the single page /searchere (because I still want that page to be indexed). What is the recommended best practice for this?
Intermediate & Advanced SEO | | nicole.healthline0 -
Is there value in keeping a microsite for a business that has unique domains for each of their locations?
I'm taking over a site with multiple domains that are almost entirely duplicate content. The business has a main site, then 5 different location sites with unique domain names, a slightly different homepage, then exact duplicate for the rest of the site. Should I get rid of the individual location domains entirely, and just 301 redirect to pages on my main domain? Or might it be worth keeping a unique microsite online at each of the location domains (with one general location page on the main url, then the location-specific info on the microsite)? Currently, some of the location domains rank better than the main one, and in other areas the main one outranks the location domain.
Intermediate & Advanced SEO | | irapasternack0 -
Author Tag - How do you get your Author Thumbnail on more then one site?
Ive managed to set up the Rel:Author tag on my wordpress site, and the thumbnail is now showing in Google search results Each article I write on my blog has a link to me Author page, which has on it a link to my Google Plus page. So this works great. However I write articles for another few websites and would like to get my author thumbnail image showing for them articles too. How do I do this? Do I need an Author page on the other sites also? I dont think I'll be able to get an author page on the other sites, is it not possible to somehow link direct from the article to my G+ page? How would guest articles work too? Any ideas? Thanks in advance guys
Intermediate & Advanced SEO | | JohnPeters0 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0 -
E-Commerce site - How do I geo-target towns/cities/states if there aren't any store locations?
Site = e-commerce Products = clothing (no apparel can be location specific like sports gear where you can do the location specific team gear (NBA, NFL, etc)) Problems = a. no store front b. I don't want to do any sitewides (footers, sidebars, etc) because of the penguin update Question = How do you geo-target these category pages and product pages? Ideas = a. reviews with clients locations b. blog posts with clients images wearing apparel and location description and keywords that also links back to that category or be it product page (images geo- targeted, tags, and description) c. ? Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0