Website isn't Ranking for Any Keyword
-
Hi,
I launched a playhouses website in april this year and have been steadily link building to it over the past few months.
I have gotten all of the internal optimisation correct (that I can see) however it is still not ranking for any keyword and suprinsgly all of our traffic is comming either direct or through bing.
The website is showing as being in googles index however it is still not ranking for even the smallest of niche keywords.
The only penalty I can see is that we have some spammy blog links that my colleague has gotten which I have been trying to counteract with high quality guest blogging. Any input is welcome the url is http://www.playhouses.co.uk/
Simon
-
Hi,
As the others have said, your backlink profile looks pretty nasty. Another thing to remember is your anchor text. A brief look through OSE shows you have 100% keyword rich anchor text. Natural links often use the domain as anchor text so try to get some good quality, relevant links using www.playhouses.co.uk or http://www.playhouses.co.uk.
-
Your site is relatively new and so a spammy looking link profile is something that will not work in your favour. Take a look at this video by rand from a few years ago; http://www.seomoz.org/blog/belated-whiteboard-friday-can-bad-links-hurt-me
You definately need to work on some high quality content and then try and create good links to the high quality content you are creating. Google will then recognise your content and see that it's being linked to externally which is a positive sign.
-
Hi,
I don't think you would get penalized for lack of content, but you will need content in order to get ranked.
I do believe that you can be penalized for the spammy links.
-
Thanks for the reply,
The spammy links are the ones that my colleague has done, I am not to sure on how to get rid of these or countract them. There is no traffic at all in analytics through google.
I have been signed up on webmaster tools since launching the site and have been submitting sitemaps when new pages are launched as well as fixing any crawl errors.
Content is defiantly a good idea, I think this may have been something that ive overlooked.
Could the penalty be from the lack of content and spammy links?
-
First of all, you seem to have a lot of spammy looking directory links. Is that the kind of linkbuilding you are doing? If so, stop it. This might have given you a penalty.
Are you at least seeing some long tail traffic coming in, or nothing at all?
I would also recommend:
Sign up for Google Webmaster Tools to see if there are any crawling issues with your website.
From a first look at your website, it seems to me that you have very little text in relation to the code. I would try and add some articles related to your topic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage not ranking main keywords - structure error?
Dear, Moz community We have an issue. We have a classified advertisement website. Our website is built like this**homepage (**Optimized for main keyword, has latest listings from all categories ) - category 1 (we did not want to add alteration of the keyword we want to rank homepage, as we thought this would "compete" with homepage) - category 2 - category 3 - **category **4 The listing URLs look like this www.example.com/categoryname/listingname Now the issue is that the homepage is not ranking at all for the main keywords. When we used URL structure like this "example.com/main-keyword-listing-id" homepage was ranking (other sites). Now with new site we used the best practice and added url's as described above (/categoryname/listingid).This caused our homepage not to rank at all for the main keywords.What did we do wrong? We want our homepage to rank for the main keyword and categories for theirs. Should we 1. Change the category 1 name to main keyword (maybe some long tail) so we have the main keyword in URLs? So at least one of the main categories has the main keyword in the listing URLs2. Should we change the category listing urls all back to /main-keyword-listing-id? We thought that this was a bit spammy, so that´s why we used categories. _This means that all listings have same URL name and not best for ranking cateogries_3. Just link back to homepage internally with the main keyword and google should catch that? _Currently in menu you go to homepage clicking HOME but we can add for example our main keyword there - Latest car advertisements _I would be happy of any feedback.
Technical SEO | | advertisingtech0 -
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
Should you use the canonicalization tag when the content isn't exactly a duplicate?
We have a site that pull data from different sources with unique urls onto a main page and we are thinking about using the canonicalization tag to keep those source pages from being indexed and to give any authority to the main page. But this isn’t really what canonicalization is supposed to be used for so I’m unsure of if this is the right move.
Technical SEO | | Fuel
To give some more detail: We manage a site that has pages for individual golf courses. On the golf course page in addition to other general information we have sections on that page that show “related articles” and “course reviews”.
We may only show 4 or 5 on each of those courses pages per page, but we have hundreds of related articles and reviews for each course. So below “related articles” on the course page we have a link to “see more articles” that would take the user to a new page that is simply a aggregate page that houses all the article or review content related to that course.
Since we would rather have the overall course page rank in SERPs rather than the page that lists these articles, we are considering canonicalizing the aggregate news page up to the course page.
But, as I said earlier, this isn’t really what the canonicalization tag is intended for so I’m hesitant.
Has anyone else run across something like this before? What do you think?0 -
404 error - but I can't find any broken links on the referrer pages
Hi, My crawl has diagnosed a client's site with eight 404 errors. In my CSV download of the crawl, I have checked the source code of the 'referrer' pages, but can't find where the link to the 404 error page is. Could there be another reason for getting 404 errors? Thanks for your help. Katharine.
Technical SEO | | PooleyK0 -
Lost ranking for top keyword
For the last 3 months we've been working on www.UneekJewelry.com to get it rank for "unique engagement rings" and got it to position 14 but since September 18th, 2012 that all changed. The website no longer ranks for our money keyword not even in the top 500. We haven't been building exact match keywords but using more phrase match and I can't tell if its because we don't have enough exact match or something else. We have been working on trying to figure out what the issue is as they still rank for other keywords like "unique engagement rings in los angeles", therefore we don't know if this is a keyword penalty or glitch in Google, can anyone give us any insight on what could cause such a drop in those specific keywords for our site. Most of the link building we have done for this client is from in content blogs. The only blog we were suspicious of we removed the article from that blog two days ago. The ranking have not come back. This was the last blog that the exact match keyword was used where we removed the article from: http://colorfuljewelry.blogspot.com/ Thanks,
Technical SEO | | harrykabadaian0 -
Url's don't want to show up in google. Please help?
Hi Mozfans 🙂 I'm doing a sitescan for a new client. http://www.vacatures.tuinbouw.nl/ It's a dutch jobsite. Now the problem is here: The url http://www.vacatures.tuinbouw.nl/vacatures/ is in google.
Technical SEO | | MaartenvandenBos
On the same page there are jobs (scroll down) with a followed link.
To a url like this: http://www.vacatures.tuinbouw.nl/vacatures/722/productie+medewerker+paprika+teelt/ The problem is that the second url don't show up in google. When i try to make a sitemap with Gsitecrawler the second url isn't in de sitemap.. :S What am i doing wrong? Thanks!0 -
Thumbnail-based navigation like YouTube Sidebar - they don't use ALT tag
Notice on the YouTube sidebar, each video has a thumbnail and a title. But, for the ALT tag, YouTube simply uses the word "thumbnail". In the past, i was using a keyword phrase for my thumbnail ALT tag. I thought I was being clever. But is this superflous? We note that the A tag on the YouTube items, encompasses the SPAN that is the video + title. Does Google associate the text of the title as valid "anchor text" despite the existance of other info in that span --- e.g. like View Count and the User Name of the video creator? Thanks!
Technical SEO | | anthony-3054420