Any advice for setting up a Job Board?
-
Hi-
I've got a big client who is setting up an in-house job board, ie. as part of their own site. They are a diverse company that offers a wide variety of roles across the whole country.
The software they have chosen to use is not in any way SEO-focused. Therefore I'll need to recommend some modifications to the sitemap created by the web design team, within the time and budget available to me.
At this stage I am thinking along the lines of determining the major geographical areas and job sectors and creating summary (landing) pages such as /jobs/california/electrical-engineering which contain any currently available roles for that geo+sector.
I've tried to find guidance on job board SEO optimization or even case studies but haven't found much at all. This seems useful though: http://www.jobboardmount.com/cm/features/seo_dashboard
Does anyone have any tips or links to useful information on job board SEO?
Thanks in advance!
Jules
-
Hi Juller
If it's a large diverse company, the website will receive a lot of visits from Brand searches and a lot of Direct visits.
Ensure that the new job board can be easily found from key pages within the website, especially the Homepage and the About page.
Many prospective candidates will arrive there and then navigate their way to the job board rather than landing straight on it from a search on eg. electrical engineering jobs in california.
Your URL structure suggestion seems logical by the way, is still good to at least get it setup well for search, which it looks like you will do. The Title, Description and H1 tag will be important to optimize for key job search terms within each job vacancy that gets posted there.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to set up URL structure for reviews off of PDP pages.
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit. For example, would it be something like this? site.com/category/product/reviews/page-1 or something that used parameters, such as: site.com/reviews?product=a Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
Intermediate & Advanced SEO | | katseo10 -
I have an authority site with 90K visits per month. Now I have to change from non www to www. Will incur in any SEO issues while doing that? Could you please advice me on the best steps to follow to do this? Thank you very much!
Because I want to increase site speed, Siteground (my hosting) suggested I use Cloudflare Plus which needs my site to have www in order to work. I'm also using a cloud hosting. Im a bit scared of doing this, and thus decided to come to the community. I used MOZ for over 6 months now and love the tool. Please help me make the best possible decisions and what steps to follow. It would be much appreciated. Thank you!
Intermediate & Advanced SEO | | Andrew_IT0 -
Should I set a max crawl rate in Webmaster Tools?
We have a website with around 5,000 pages and for the past few months we've had our crawl rate set to maximum (we'd just started paying for a top of the range dedicated server at the time, so performance wasn't an issue). Google Webmaster Tools has alerted me this morning that the crawl rate has expired so I'd have to manually set the rate again. In terms of SEO, is having a max rate a good thing? I found this post on Moz, but it's dated from 2008. Any thoughts on this?
Intermediate & Advanced SEO | | LiamMcArthur0 -
My company wants to set up some blogs - what's best practice in getting started from scratch?
My company wants to set up two or three blogs (on previously unused domains) with the idea being to disseminate good content that gets picked up in SERPs and acts as a lead generator, shows us to be authorities in our market, creates brand (or individual employee who's doing the blogging) awareness etc... From scratch, what are all the boxes that should be ticked to make this work from the outset? What are the must haves?With all the ideals in place, how long could it realistically take to make this work? What are some pitfalls to look out for? Any advice in general will be appreciated. Thanks, M
Intermediate & Advanced SEO | | Martin_S0 -
Find the Needle UK Link Quality Advice
Moz, We are a UK manufacturer and we historically have a link from the site http://www.findtheneedle.co.uk/ which is sort of a UK manufacturer database/directory I understand directory type links are not what we need nowadays in SEO but i feel with this one being quite well targeted towards UK manufacturing businesses it may be worth keeping the link, From my research we receive little quality referral traffic from this site, Moz OSE doesn't seem to be able to see the link at all, Majestic Says: <colgroup><col width="115"> <col width="122"></colgroup>
Intermediate & Advanced SEO | | Antony_Towle
| TrustFlow | CitationFlow |
| 28 | 35 | Any Advice on this ? Thanks James Any Advice ?0 -
Best set up for mobile site for SEO
Hello Does anyone have any input into what is the best way to have a mobile website URL structure for not responsive display sites. mobile.site.com www.site.com/m/ or neither have it just display on the same URL. Thanks
Intermediate & Advanced SEO | | christaylorconsulting0 -
Setting up a Blog - Guest Authors
I am planning on setting up a blog in the next couple months. We would like to have 10 different categories that professionals can write about and submit articles. Any suggestions on which blogging software to put on the site. So far I have heard of WordPress and Joomla. (Not sure which is the best version) We want it to maybe have the bloggers logo or pictures, date, etc. None of us have had any experience with this so we needed some input. I have been reading everywhere that blogging is huge for SEO and so I just wanted to improve ours plus maybe drive more traffic with a high level blog for professionals. Any ideas or even books that I should go purchase to study up. When we do this it would be great to get it set up properly from the get go. 🙂 Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Need some urgent Panda advice. Open discussion about recovering from the Panda algorithm.
I have a site that has been affected by Panda, and I think I have finally found the problem. When I created this site in the year 2006, I bought content without checking it. Recently, when I went through the site I found out that this content had many duplicates around the web. Not 100% exact, but close to. The first thing I did is ask my best writer to rewrite these topics, as they are a must on my site. This is a very experienced writer, and she will make the categories and subpages outstanding. Second thing I did was putting a NOINDEX, FOLLOW robots meta in place for the pages I determined being bad. They haven't been de-indexed yet. Another thing I recently did is separate other languages and move these over to other domains (with 301's redirecting the old locations to the new.) This means that the site now has a /en/ directory in the URL which is no longer used. With this in mind I was thinking to relocate the NEW content, and 301 the old (to preserve the juice for a while.) For example: http://www.mysite.com/en/this-is-a-pandalized-page/ 301 to http://www.mysite.com/this-is-the-rewritten-page/ The benefits of doing this are: decreasing the amounts of directories in the URL getting rid of pages that are possibly causing trouble getting fresh pages added to the site Now, the advice I am looking for is basically this: Do you agree with the above? Or don't you agree? If you don't, please be so kind to include a reason with your answer. If you do, and have any additional information, or would like to discuss, please go ahead 🙂 Thanks, Giorgio PS: Is it proven that Panda is now a running update? Or is it still periodically executed?
Intermediate & Advanced SEO | | VisualSense1