SEO Strategy for a Small Budget
-
Hi Everyone,
I have a considerable amount of clients that have a relatively small budget for SEO and was formulating a new strategy for them. Generally their sites are small < 10 pages, so to get them ranking I was thinking of doing the following:
- work with the client to choose up to 3 key phrases to target
- check the competition level of those phrases
- if they are fairly easy to rank for, pound those phrases to get them ranked.
I would still include some variations of the text to get the long-tail phrases or plurals of words, but I was wondering if this would harm their overall rankings.
Thanks
Eric
-
Thanks Alan,
I would be focusing on local searches such as "Buying a Home Rochester MN" etc. I have been working with my clients to get their business pages created on the various business directory sites like Google Places, YellowBook etc.
-
The long tails will give about 70% of your hits
http://www.seomoz.org/blog/illustrating-the-long-tail
For a small budget, be carful of the keyword competition; make sure you can deliver, before the budget runs out.
I find that if you make sure a small site is technical sound, free from violations, you can rank well with “keyword location” with a limited amount of links. Local directories and the like put it on the owner to ask for business contacts for links and your home. To rank with out the location in the phrase is asking a bit much for most industries -
Thanks Ivaylo,
That would be my strategy attacking the 3 keywords they are wanting to rank for. If additional traffic and ranking comes along its a bonus but at least I can show them measurable results for their money.
-
Hi Eric, I do really think that it really depend how are you going to do the link building for them. If you hit the major 3 keywords with the links you will pretty much achieve your goal. The long-tail doesn't deliver as much traffic as the major 3 phrases.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 11k-30k search traffic too high for a small blog with low domain authority to compete for? Is competition all that matters?
Trying to decide on a keyword phrase for my next post. One of the two phrases I'm deciding between has 100x more traffic but the priority is wayyy higher and the competition is just one point higher (54 vs 53). I'm hesitant to write on a post that gets 11k-30k monthly volume however b/c it just seems like too much traffic for a small blog with a domain authority of only 18 to compete with. But if the competition is nearly the same and the priority is higher, should I go for it anyway? I generally go for things with lower traffic thinking I will be able to better compete. Thanks!
Keyword Research | | Omniafunction1 -
Please critique inexperienced keyword research strategy
Hello, Here's how I'm gathering keywords for my new website. I'm using a hrefs to gather (through looking at 50 competitors) many top content topics in the industry. I will make a list of hot keywords. Then I'm going to look at keyword planner and Google and add to the list. What else can I do? Tips/Articles/Videos welcome.
Keyword Research | | BobGW0 -
Is my SEO company a scam?
Hello, I am rather new to online marketing and because of this employ an SEO company to help with improving my ranking. They have now been working with me for around 6 months and I have not seen an increase in the traffic to my site - in fact it is at it all time low. Yesterday I only had 4 visitors for example. They keep ensuring me it will take time, and show me reports on how my keywords are ranking, and some appear to be doing okay, but I would have thought traffic would have improved by now. Why I am a little suspicious of this company is they only seem to be doing back linking. They have done very little, if anything, with on-page optimisation, so much so that I tried to do this all myself following Moz guidelines etc. But even this has seen very little improvement. I would have thought that as a paid SEO company, they may see that something is clearly not working. Perhaps the wrong keywords? Suggest a different tactic? I write blogs posts, am social media active but feeling very discourage with it all as seeing very little results. I continuously hear about scams and get new emails every day saying "we have analysed your site and all these things are wrong... pay us $XXX and we will get you traffic" but who can you trust and how can you find an affordable way to gain traffic as a very small business. Would be great to get feedback from anyone who may know what is going on. Thanks Astrid
Keyword Research | | Lilala_Kids0 -
Small Doubt about Google Keyword Tool Search Data
No. of searches for some query in Google Keyword Tool for a specific country shows data for last 12 months or for last 1 month? Please reply. 6hHTw.png
Keyword Research | | ksbnok0 -
Local Keyword Strategy
Good morning! I'm working on building out a new website for a regional insurance agency specializing in auto insurance for high risk drivers (ex. Tickets, Accidents, Dui's, etc.). Due to the competitive nature of our industry, I believe it is best to focus on very localized long tail keywords, instead of broad terms I don't have any chance of ranking for. Our keyword research indicates that there is an opportunity to optimize and potentially rank for keywords that include geographic modifiers for towns and cities within a roughly 50 mile radius. The problem is, there is only so much you can say about auto insurance. On the one hand, I would like to have individual landing pages for each keyword phrase. On the other hand, I don't want to look manipulative to Google or hurt user experience by creating a bunch of pages with relatively similar content. Can anyone offer some advice on how I can structure the site/content to optimize for each geographic modifier without having lots of pages that are very similar? Thank you!
Keyword Research | | matthewbyers0 -
Please help with SEO keyword research
Hi Moz community, I would like to request your collective wisdom. I'm new to SEO and putting together an SEO research and strategy document for the employment service I work for. Have solid skills in Google Adwords and have ran a campaign over the last two years with excellent results. But this SEO thing is a whole new world! That's why who better to turn to than the leading community for SEO professionals? 🙂 Any support, advice, tips would be most welcomed appreciated. It's an employment service and I've got a list of keywords. For example, here are some of the action words I thought could be useful: <colgroup><col width="215"> <col width="91"> <col width="65"></colgroup> [find staff] 0.79 73 [find employees] 0.97 73 [looking for staff] 0.94 58 [looking for staff] 0.94 58 [staff wanted] 0.62 58 [looking for employees] 0.94 46 [look for work] 0.77 36 [looking for workers] 0.93 36 [find workers] 0.91 36 [employee search] 0.72 28 [staff search] 0.37 28 [find an employee] 0.79 22 [search for employees] 0.71 12 [find a worker] 0.66 12 [how to find employees] 0.71 12 My questions: Where to from here? If this was a Google Adwords campaign I would place the words in, create ad copy and test response. But with SEO, are these words useful? Can you target all of these words with SEO - or am I better finding words with higher volume? How many words should I be looking to target? For example, am I only trying to find the 5 or 10 highest volume words, or is it important to target lots of words with SEO? Is it just one set of keywords per page, or can I target all the above keywords on one page? I'm a bit lost. Thanks in advance for your consideration.
Keyword Research | | jasonlewisdiiigy0 -
IPhone Klingelton - SEO Onpage - www.google.de
Hello Guys, I want to focus in one keyword for google.de: "iphone klingelton" keyword competitive seomoz: 35% We want to pick a domain name exact match: www.iphone-klingelton.de And focus ON-PAGE SEO. U guys have any advice for me to how to improve this page? We have this 2 similar pages: http://www.mediavideoconverter.de/iphone-ringtone-maker.html http://www.mediavideoconverter.de/iphone-ringtone-maker-for-mac.html Thanks in advance.
Keyword Research | | augustos0 -
What keyword research tools do you recommend to help with SEO?
We are looking for a keyword research tool to help with our SEO efforts for our ecommerce site. We sell food gifts and are looking for a tool to help us identify which keywords we should go after. Beyond Google's free tool - what tools would you recommend? We are willing to pay for a tool.
Keyword Research | | agolomb1