How do you get the Mini-Embed-Link-Thingies in search results?
-
Rand Fishkin touched on the tiny links that can appear for your search result - not the 6 pack of links that show the structure of your site, but the 2-4 links that show up on one line below your meta description. Any idea how to earn or influence these?
He mentioned them in the "New Opportunities in Google's Search Results" webinar from May 2011 on Slide 19 if that helps.
An example would be if you search "seo guide" in Google search, the SEOmoz link has those mini links below the meta description.
Are they random or can they be influenced?
-
Hi Dylan - I'm pretty sure they can be influenced, but to say precisely how is tough.
For those who are curious about what these are - this query currently shows some under the first result: https://www.google.com/search?q=site+explorer
I'd say they're likely triggered by some of the same things that make sitelinks happen on a broader scale:
- User/usage data showing navigation from that page to other subpages on the site
- Link connections from folks who link to the main ranking page and subpages
- Relevance overlap of content between the pages
- Link popularity/importance of the subpages
- Some inclination from Google that this particular site/set-of-pages are potentially a navigational result for the query (i.e. the user is searching specifically for that stuff, not necessarily in discovery mode for broader results)
Hope that helps!
-
i think those links are anckor tags within the page, at least they were on one example i have seen.
-
I have been watching your post hoping someone would answer, so then I may know also.
I tried for a long time to get sitelinks(not mini links) for a clinet, when they pop up on a different clints site who i did not think a likly candidate. so I guess there is a bit of luck to it.
I could not miss your name, as I am a fan of Bob Dylan and Slim Whitman.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google search console: 404 and soft 404 without any back-links. Redirect needed?
Hi Moz community, We can see the 404 and soft 404 errors in Google web masters. Usually these are non-existing pages which are found somewhere on internet by Google. I can see some of these reported URLs don't have any back-links (checked on ahrefs tool). Do we need to redirect each and every link reported here or ignore or marked to be fixed? Thanks
Algorithm Updates | | vtmoz0 -
QA for Sitelinks Search Box
hi all, I have added the suggested code to my homepage as follows: This was added 10 days ago. I continue to see on Google SERPs a search box sitelink, but it produces a page of results on a secondary SERP page for my site instead of bringing people directly into my site to the search result page relative to their query. Is there a time lag from the time the code was implemented to when it is functional on Google? Is there any way to QA the code to ensure it works correctly and if Google has yet to include it in their latest cache?
Algorithm Updates | | dsinger0 -
50% drop in search, no changes to site over 2 days, no notifications, A rank...
My URL is: http://applianceassistant.com
Algorithm Updates | | applianceassistant
With no changes to my site, I suddenly experienced a huge drop in search queries on Aug1. Your company has still given me an overall rating of A. I just thought you may be able to help or be interested in my case due to it's strange nature. Due to some suggestions on the webmaster forums, I have disavowed all low quality back links to the site, and I am currently working through each page trying to make the key words a little less spammy. Here are some screen shots of the action...
https://lh6.googleusercontent.com/-WgXUf-lvUyg/U-nrWNgspPI/AAAAAAAAAEI/imoI190LUns/s1600/Analytics_081214.tiff
https://lh4.googleusercontent.com/-srmvn288rr0/U-pxlwoycVI/AAAAAAAAAEg/ckmyX_2Sl_Y/s1600/PAGES_AUG.tiff
https://lh3.googleusercontent.com/-DVCYxhkutbQ/U-pxpQVfYfI/AAAAAAAAAEo/MN9PiLFT-zs/s1600/pages_july.tiff This appears to be almost a 50% 2 year set back. Any ideas or suggestions are greatly appreciated0 -
Does omitted results shown by Google always mean that website has duplicate content?
Google search results for a particular query was appearing in top 10 results but now the page appears but only after clicking on the " omitted results by google." My website lists different businesses in a particular locality and sometimes results for different localities are same because we show results from nearby area if number of businesses in that locality (search by users) are less then 15. Will this be considered as "duplicate content"? If yes then what steps can be taken to resolve this issue?
Algorithm Updates | | prsntsnh0 -
Google Site Links question
Are Google site links only ever shown on the top website? Or is it possible for certain queries for the site in position #2 or #3 or something to have site links but the #1 position not have them? If there are any guides, tips or write ups regarding site links and their behavior and optimization please share! Thanks.
Algorithm Updates | | IrvCo_Interactive0 -
Absolute Internal Links and their Affect on Rankings for Local Businesses
For many localized search terms (City + Profession), I'm noticing that OpenSiteExplorer is reporting high numbers of backlinks for anchortext from Absolute internal links from that same domain. Now, I'm familiar with the difference in relative and absolute internal links but am wondering if this type of linking may be carrying a lot of weight for rankings. It may be a correlation over causation situation if it's more that those companies that are including absolute internal links for terminology are just doing a better job (generally) with internal linking... but I feel like this may be something worth digging into. Everything I have read says that search engines view absolute and relative internal links essentially equally but does anybody have their own insight on the effectiveness for these two types of internal links in regards to small local businesses who otherwise are getting basically no links at all?
Algorithm Updates | | Kirch0 -
Changes in Google "Site:" Search Algorithm Over Time?
I was wondering if anyone has noticed changes in how Google returns 'site:' searches over the past few years or months. I remember being able to do a search such as "site:example.com" and Google would return a list of webpages where the order may have shown the higher page rank pages (due to link building, etc) first and/or parent category pages higher up in the list of the first page (if relevant) first (as they could have higher PR naturally, anyways). It seems that these days I can hardly find quality / target pages that have higher page rank on the first page of Google's site: search results. Is this just me... or has Google perhaps purposely scrambled the SERPS somewhat for site: searches to not give away their page ranking secrets?
Algorithm Updates | | OrionGroup1 -
My Site PR lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic !
My Site PR5 lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic ! What might be the problem ? Nov 29-2012 my site was hacked very badly and google Blacklisted me for the first time and if you see now " it says, Past 90 days nearly 19 times my site was acted as medium to spread virus" Even thought we checked our FTP, Cpanel or Home Directory - Everything seems good. My domain which was hosted - has other domains in the same network and some are porn - those sites are injecting malicious code ! May be that's the reason or please give me some idea how to improve it !
Algorithm Updates | | Esaky0