How do you get the Mini-Embed-Link-Thingies in search results?
-
Rand Fishkin touched on the tiny links that can appear for your search result - not the 6 pack of links that show the structure of your site, but the 2-4 links that show up on one line below your meta description. Any idea how to earn or influence these?
He mentioned them in the "New Opportunities in Google's Search Results" webinar from May 2011 on Slide 19 if that helps.
An example would be if you search "seo guide" in Google search, the SEOmoz link has those mini links below the meta description.
Are they random or can they be influenced?
-
Hi Dylan - I'm pretty sure they can be influenced, but to say precisely how is tough.
For those who are curious about what these are - this query currently shows some under the first result: https://www.google.com/search?q=site+explorer
I'd say they're likely triggered by some of the same things that make sitelinks happen on a broader scale:
- User/usage data showing navigation from that page to other subpages on the site
- Link connections from folks who link to the main ranking page and subpages
- Relevance overlap of content between the pages
- Link popularity/importance of the subpages
- Some inclination from Google that this particular site/set-of-pages are potentially a navigational result for the query (i.e. the user is searching specifically for that stuff, not necessarily in discovery mode for broader results)
Hope that helps!
-
i think those links are anckor tags within the page, at least they were on one example i have seen.
-
I have been watching your post hoping someone would answer, so then I may know also.
I tried for a long time to get sitelinks(not mini links) for a clinet, when they pop up on a different clints site who i did not think a likly candidate. so I guess there is a bit of luck to it.
I could not miss your name, as I am a fan of Bob Dylan and Slim Whitman.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google search analytics position - how is it worked out
In our Google search analytic s graphs total clicks and impressions appear as a sold line on the graph(ie showing a result for each day) Position only shows as an occasional dot or line - not a continuous result for each day) sometimes there are days with no result for position. How do google get these results
Algorithm Updates | | CostumeD0 -
Absolute Internal Links and their Affect on Rankings for Local Businesses
For many localized search terms (City + Profession), I'm noticing that OpenSiteExplorer is reporting high numbers of backlinks for anchortext from Absolute internal links from that same domain. Now, I'm familiar with the difference in relative and absolute internal links but am wondering if this type of linking may be carrying a lot of weight for rankings. It may be a correlation over causation situation if it's more that those companies that are including absolute internal links for terminology are just doing a better job (generally) with internal linking... but I feel like this may be something worth digging into. Everything I have read says that search engines view absolute and relative internal links essentially equally but does anybody have their own insight on the effectiveness for these two types of internal links in regards to small local businesses who otherwise are getting basically no links at all?
Algorithm Updates | | Kirch0 -
Images not getting indexed in google image search :( " site: hdwallpaperzones.com " )
hi as i have mentioned in title.. my website images are not getting indexed in google image search engine.. out of 360 images only 5 got indexed from 3 days.. please help me out.. thanks
Algorithm Updates | | toxicpls0 -
Would 37,000 footer links from one site be the cause for our ranking drops?
Hey guys, After this week's Penguin update, I've noticed that one of our clients has seen a dip in rankings. Because of this, I've had a good link at the client's back link profile in comparison to competitors and noticed that over 37,000 footer links have been generated from one website - providing us with an unhealthy balance of anchor terms. Do you guys believe this may be the cause for our ranking drops? Would it be wise to try and contact the webmaster in question to remove the footer links? Thanks, Matt
Algorithm Updates | | Webrevolve0 -
My Site PR lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic !
My Site PR5 lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic ! What might be the problem ? Nov 29-2012 my site was hacked very badly and google Blacklisted me for the first time and if you see now " it says, Past 90 days nearly 19 times my site was acted as medium to spread virus" Even thought we checked our FTP, Cpanel or Home Directory - Everything seems good. My domain which was hosted - has other domains in the same network and some are porn - those sites are injecting malicious code ! May be that's the reason or please give me some idea how to improve it !
Algorithm Updates | | Esaky0 -
Multiple Listings in Results fading Local SEO
Lately I am noticing multiple listings for results seem to be fading away. Example is one domain being listed twice for a search phrase The Home page for example and an Internal Page. Is anyone else seeing this? Safe to say Google wants to see 10+ individual domains per results page?
Algorithm Updates | | bozzie3110 -
Site-wide Footer Link on Client/Friend Website - Dangerous?
Hi Guys, I've got a friend / client / business associate who's website I helped develop. It's a three letter dot-com, so good trust, and an eCommerce site, so lot's of pages. When I launched my new site about 6 weeks ago I put "Official IT Partner of MySite.com" in the footer. No keywords in the anchor text, just the domain URL... There are no other external links like that on the site whatsoever, and I haven't been hit by Penguin. I'm ranking well for local targeted keywords a few weeks after launch, and traffic continues to increase... I am worried that Google will see this is unnatural, but I've received no warning or experienced any decline in rankings. There's about 2800 pages linking from the site to my site, all in the footer of course. Would it be better to remove the link from the footer and add it just to the home page and a couple of other high authority pages, or should I leave it be. It's not "unnatural", I am affiliated with the site and work in partnership with the site, but it does fit that profile. I'm thinking about removing the footer link and adding a small graphic on the home page of the linking site which links to my root domain, with a couple of broad keyword anchored links in a description underneath that also link to relevant pages on my site... What do you think? 2800 links w/ my URL as anchor text from high Domain Authority / Low Page Authority pages (the homepage and a few other pages have decent authority) to my root domain OR Three different links from one High DA/ High PA homepage (one image alt, two anchored w/ broad keywords) to three different pages on my site. Again, there are no other site-wide external links on the domain, and I'm pretty sure I escaped the Penguin. Looking forward to hearing the different points of view. Thanks, Anthony
Algorithm Updates | | Anthony_NorthSEO2 -
Youtube dofollow link to web site
Is there still a dofollow link back from a youtube channel to your web site? I filled in the site url in the profile, which in my understanding used to be the single dofollow link back to your web site. However, when I view the page source for the youtube channel it shows up as a nofollow link. Also, in OSE the link does not appear. Has this changed or am I just not doing this correctly?
Algorithm Updates | | uwaim20120