Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone tried SECockpit as their Keyword Research tool ?
-
I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign.
Any feedback ?
Thx
Gil
-
Hey Ryan
Glad you asked! Our competition formula uses
- On Site Factors (Keyword in Title, Description, URL, ...?)
-> is the page actually trying to rank for the term - Page Competition Data (PA)
- Domain Competition Data (DA)
I agree 100% with your example of a Wiki Page, that's why the DA part of the formula has only a very small influence on our competition value in comparison to the PA part.
The reason why results 1-3 may show a lower competition average than 8-10, is because Google sometimes shows results, which don't appear competitive according to SEOmoz (eg. Videos, News, etc...) -> that's why we recently changed the default view in SECockpit to show the average competition over results 1-10.
Don't hesitate to ask anything else!
- On Site Factors (Keyword in Title, Description, URL, ...?)
-
Hi Sam,
I have a question about the tool's difficulty assessment. When watching the main video on your site, at about 4 minutes in there is a review of data using "dog training" as the seed keyword. The 8th result it the phrase "how to train your dog". If I am reading the graph correctly, the orange bar indicates difficulty. What seems strange is to obtain a 4-7 Google ranking shows as very easy, yet to obtain an 8-10 ranking shows as very hard for the same keyword.
I will make a guess that your process examines the DA/PA of the pages involved and assesses difficulty based on those metrics? I am not sure if that is the best method as a Wiki page, for example, is generally on the first page of SERPs for most queries. Also there are EMD names as well which may make it appear easy to beat from a DA/PA perspective, but otherwise it is a much higher level of difficulty to beat.
I like the tool and will likely try it out, but I had these questions previously and your reply here led me to going ahead and asking these questions. I hope you don't mind.
-
Hi Gil
This is Sam from SwissMadeMarketing - I'm the main developer of SECockpit - so I hope you don't mind me joining the conversation
I think we all agree that to determine the competition for a keyword, we need to look at what's ranking in the Top 10 positions on Google and get good data (preferably from SEOmoz
Unfortunately, many Keyword Tools use the "No. of Competing Pages" figure to determine competition - which is a pretty useless number for many reasons (we explain why here: http://swissmademarketing.com/secockpit/launch-2-rpdl-23fb6/)
Fortunately, there are keyword tools - eg. Market Samurai - which allow you to do a proper competition analysis for a keyword - this means, scraping the Top 10 results from Google, getting the Google Page Rank of the Page & Domain, etc, etc.
The bad news is, doing this for ONE keyword in Market Samurai takes you around 1-2 mins. So, what do you do with a list of 100 or more keyword ideas? Waste hours and days? I don't think so.
This is where the real power of SECockpit lies. We've built a Server Farm, which can get the entire competition data for about 200 keywords a minute. This includes:
- Search Volume / CPC data from Google Keyword Tool
- Top 10 Ranking Results from Google Search
- SEOmoz Information for every URL (mozRank, Page Auth, Domain Auth, Backlinks, etc)
(- we even get additional information like free Exact Match Domains)
We then crunch all that data into a simple 0-100 competition value (similar to the "difficulty" value shown in the SEOmoz Keyword Tool).
This means, with SECockpit, you can order large lists of keywords by their "real" difficulty within minutes.
Look forward to any questions you may have
Cheers,
Sam -
Hi,
This tool looks like Market Samurai to be honest which is a once off fee, this tool is a monthly fee.
You can use the SEOmoz API to make your own program to do this, example:
http://www.seomoz.org/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | Dec 26, 2019, 8:25 PM | AslanBarselinov0 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | Jun 21, 2015, 10:55 PM | Jseddon920 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | Dec 3, 2013, 9:53 PM | SSFCU0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | Aug 8, 2013, 2:31 PM | SnapComms1 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | Jun 24, 2013, 10:19 AM | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | Mar 2, 2013, 11:28 PM | nyc-seo0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | Jan 24, 2013, 7:04 AM | HasanPK0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | Jul 27, 2012, 4:51 PM | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0