Yahoo Directory - Which Category?
-
I'm submitting a law firm's site to the Yahoo paid directory. The location of the firm is in a suburb of the large city for that region, and that suburb is so small that there is no option for it under Cities. Obviously, the client wants to target the large city, not the suburb they're located in. Wondering if it's OK to submit the site to Yahoo under the category of the large city if the business is not technically located in that city. The address is clearly listed in the footer and on the contact page. Might Yahoo reject the submission for that, or will their editors realize there's no listing for the suburb and allow it?
-
If you're competing on a local basis and not looking to rise up the serps for a general keyword then you may see some traffic from people searching the Yahoo directory for a local listing, so therefore, probably go regional.
If you're targetting specfic keywords and hoping this will boost your ranking, then I would probably opt for the generic category.
You can also request for the site to be placed in up to 2 categories after submission here;
http://add.yahoo.com/fast/change/
So, once you're in, submit the request to the category you didn't pick as well
-
If I went the shallow, generic route, the best category would seem to be:
Business and Economy > Shopping and Services > Law > Firms
but there are 7 pages and 123 listings in this category, most of which are all large, multi-city, if not international, law firms.
The firm I'm looking to list has only one office with a handfull of employees. While they would certainly like to get new clients throughout the state of PA, for me (and I'm still a rookie at this), the most realistic SEO approach is to target the local metro area, which already has hundreds of law firms to compete with.
That said, which would you recommend? The deep category in the small pond, or the shallow category for a small fish swimming with the sharks? I can see the value in both instances, but I just have no experience with this to make a confident decision.
-
I would see no reason why that would be a problem for Yahoo.
It's worth bearing in mind that you typically want your listing to be as shallow as you can get it in the directory as possible. Deep links don't have as much link juice passed to them and are also less likely to be crawled on a frequent basis.
Is there a more shallow generic law category you can put the site in rather than deep in the regional listings? (This is assuming you're seeking the seo benefit of the link rather than people actually searching the Yahoo! directory?)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Central Index Directories
Hi all, I'm based in the UK and i'm looking to submit to a several directories under the central index umbrella, for example to these directories: http://findit.chad.co.uk/ http://directory.nottinghampost.com http://directory.burtonmail.co.uk/ I've filled my profile out and have submitted to one of the above directories, however when I sign in to one of the other directories it asks me to re-fill out all my details. Is there not a way i can submit to several of these directories by signing in without confirming my telephone number for each one ? Many Thanks in advance Paco
Link Building | | paco87230 -
Do you recommend Yahoo Local Search registration?
I just wanted to check if you guys recommend Yahoo Local Search registration for SEO purposes. Is it worthwhile to pay £300? What's your view? Thanks
Link Building | | Rubix0 -
Article Directory In Moderation?
Would it be worth submitting to a couple dozen article directories (like EzineArticles) just one time? Each with a unique article? Or have these links just become toxic all together? I know that people have abused article directories, but what about in moderation as part of a larger, overall SEO plan?
Link Building | | JABacchetta0 -
Adding a directory and aggregated content to my ecommerce site
I'd like to add a directory of websites to my ecommerce site. We operate within a nice niche both in terms of products and demographics. The directory would be specific to our verifical and market. My concern is how Google will see these external links. A reciprocal link won't be required to be in our directory, but I suspect many sites would like back to us as we outreach to them with content ideas, their directory links, and as we share them with our social network on twitter and facebook. The directory would be broken down into categories so each page may have 1-20 external links on it. Our architecture already incldes category links (all internal) so these would be in additional the links you would normally see on our site. I'd also like to aggregate some content - again, mostly external links. Will Google have take poorly to that aggregation?
Link Building | | DenverKelly0 -
Paid Directories and On-page Keyword SEO
I have a new website and I am getting ready to submit to a few paid directories to get my links started. I wanted to optimize my domain name/keywords for those directories and also for my on page SEO. My domain contains my keywords. For example "www.horsebuggy.net Questions: #1 Should I target the horsebuggy.net in my on-page SEO or just target horse buggy? #2 When I submit to a paid directory which should I choose for my company name. (I currently have a DBA for each term....for ex.. horse buggy and horsebuggy.net . Thank you, Boo
Link Building | | Boodreaux0 -
Link Directories
Hi there, We're very shortly launching a new website so as part of our link strategy we will be linking to directories found with the Link Acquisition Assistant for various keyword searches. I was wondering at what point is it not worthwhile submitting to these directories with regards PA and DA? For example if a directory has a domain authority of 69 but the page authority for the keyword in question is only 1, would it be a waste of time? Cheers
Link Building | | TalarMade0 -
SEO directories
Recently I did a research of one of mine competitors and to my surprise his major backlinks located on seo directories like: http://alistdirectory.com/ http://www.ggfb.org/ http://www.bitterskank.com/ http://www.directorypage.net/ And .... he is showing on first page of Google by particular keyword "Dentist Dubai". Frankly speaking I am confused a little bit, because I believe that this SEO strategy has stopped working a long time ago. Could someone share with me his thought about this? Furthermore all of those websites are asking about a Reciprocal link, which I did find on his website. How he did it? Thanks, Russel
Link Building | | smokin_ace0 -
What is the best directory submission management software?
My website domain authority is 25, and my home page authority is 20. I have a lot of directory submission and link building to do. I have a spreadsheet of more than 700 directories to submit tio What is the best directory submission and link building software to help me manage this?
Link Building | | paulcj20