Lots of Domains Going Nowhere - Point to a Real Domain?
-
I have hundreds of domains that I have purchased over the years that arent going anywhere except GoDaddy's Cash Parking system, which returns very little revenue, if at all.
I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own. If so, how best to take these domains and point them so that SEO credit is given properly. Most of these available domains dont have anything to do with the e-commerce stores. So not sure it would help.
Furthermore, if I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains?
Many thanks.
-
Just simply redirecting them to your site will not carry seo benefit. You should vrite great content for them, market themindividually: eran links, do social etc and place conversion points that point to your site. The point is exact match domains is that it is easier to rank them in google for the exact term, but that means writing content, doing marketing: just like with any other site.
If you can see from the attached article there are pros and contras. I would always think twice to create another domain. In first place I would always want to make new content for my primary site. I don't know your budget but I think dealing with microsites are for those with big budgets.
-
That is very helpful. So lets stay with the question of purchasing new domains with my exact search terms. What should I do with those new domains? Redirect them to our current site?
-
I have hundreds of domains that I have purchased over the years that arent going anywhere
Is there anything on these domains to attract visitors? If nothing is on them then don't expect them to go anywhere.
I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own.
If there is nothing on these domains to attract visitors, links, likes, tweets, etc. then pointing them to an ecommerce site will be a waste of time.
If so, how best to take these domains and point them so that SEO credit is given properly.
If these domains are not earning SEO credit such as links, likes, tweets, traffic, bookmarks, etc. then they will not transfer any credit. SEO credit is like money... you must earn it before you can give it away.
If I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains?
Here's my best advice.... Stop focusing on domains and start focusing on the work of building a great website. Let these domains expire and buy a digital camera with the savings. Then start creating great content on a subject that you are passionate about and use the digital camera to illustrate it generously. Maybe start shooting videos that will inform your visitors about the topics of your website. If you are not up to creating content then just spend the money on beer.. you can probably buy a couple cases a week with the savings.
If you are determined to make a website then think about the websites where you go shopping, read content, or find amusement. I bet that they are not naked domains. Build something that will rival them. It will be a lot of work but without that investment from you why would anybody visit your site?
-
Hello Justin,
Getting some (and definately not a significant amount) pagerank from parked domains and generating traffic on them are two different things.
If you build a html scheme let's say for the domains and try to write diferenet content for them, host them under different ip, you still have to make those pages visible to google so to add at least one-two links pointing to them. Having done all this stuff you have the chance that they may pass a little amount of link juice to your e-commerce stuff. These are still one page microsites with only few incoming links so they do not carry a significant value in google's eyes -> not able to pass significant value.
Consiering the time you spend writing those articles to publish on the domains I would rather turn that on blogging as blogs alrady have some traffic that can come through the links. Those links will carry more ranking value as well as google sees those as totally different authentic votes to your site.
i would only purchase additional domains if they are exatly matcing my search terms and those terms have a significant amount of traffic. That way maybe you can have youse of them. Otherwise I would publish every article under my main domain, so that users can find it easier and google sees that my site is regularly updated.
Here's a good article: http://www.siliconbeachtraining.co.uk/blog/do-microsites-work-for-seo/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can you promote a sub-domain ahead of a domain on the SERPs?
I have a new client that wants to promote their subdomain uk.imagemcs.com and have their main domain imagemcs.com fall off the SERPs. Objective? Get uk.imagemcs.com to rank first for UK 'brand' searches. Do a search for 'imagem creative services' and you should see the issue (it looks like rules have been applied to the robots.txt on the main domain to exclude any bots from crawling - but since they've been indexed previously I need to take action as it doesn't look great!). I think I can do this by applying a permanent redirect from the main domain to the subdomain at domain level and then no-indexing the site - and then resubmit the sitemap. My slight concern is that this no-indexing of the main domain may impact on the visibility of the subdomains (I'm dealing with uk.imagemcs.com, but there is us.imagemcs.com and de.imagemcs.com) and was looking for some assurance that this would not be the case. My understanding is that subdomains are completely distinct from domains and as such this action should have no impact on the subdomains. I asked the question on the Webmasters Forum but haven't really got anywhere
Technical SEO | | nathangdavidson2
https://productforums.google.com/forum/#!msg/webmasters/1Avupy3Uw_o/hu6oLQntCAAJ Can anyone suggest a course of action? many thanks, Nathan0 -
Changing a domain name, pages redirection
when changing a domain name, should we redirect all the pages to their new pages or only the indexed pages? Thanks
Technical SEO | | bigrat950 -
How to point a framework to your website
Hi, my client use the NJOYN framework to insert all of the new job post on his website. The problem is that this framework is not hosted at the same place that his website is hosted. This create 2 domain name. First: Example.com second: example.njoyn.com How can I tell google that example.noyn.com link with the site example.com? Can I do this by simply 301 redirect the domain from example.njoyn.com to example.com? I know that this is a framework, is there a way to have access to their htaccess file? Finally, is there a way to rewrite example.njoyn.com/job1 to example.com/job1? Thanks alot
Technical SEO | | bigrat950 -
Forum on a Sub-domain - Thin Content?
I have wordpress blog installed on my Domain and now I intent to start a Forum. I understand that the content on the forum would be thin-content which may attract Google Penalties. So, would it be wise to start the forum on a sub-domain to avoid any penalty. My query is:- 1. If the content on the sub-domain is thin, can it impact my main domain as well. 2. Should I install the forum on a sub-domain or an entirely different domain so as to avoid any penalty? My preference is a sub-domain provided google does not levy any penalty I also intent to display RSS Feeds of the Forum on the Home Page of the Website.
Technical SEO | | cakaranbatra0 -
302 multiple domains...
Hello, I have a few domain names with orthographic variations that I'd like to redirect to my main site. The problem is my registrar (OVH) does only 302 redirects, so what are my options ? Can I keep a dozen 302's ? Do I have to change all their DNS (it's a load on my server...) ? Thanks for any ideas Johann.
Technical SEO | | JohannCR0 -
At what point is the canonical tag crawled
Do search engines (specifically Google) crawl the url in the canonical tag as it loads or do they load the whole page before crawling it? Thanks,
Technical SEO | | ao.com0 -
A lot of product pages with very similar content
I'm working with someone who's setting up an online jewelry store. The jewelry is available in many metal types, so we're creating filters to provide a good user experience in trying to narrow down their choice. Let's take an example of a wedding ring that's available these options: 10kt yellow gold
Technical SEO | | Leighm
10kt white gold
18kt yellow gold
18kt white gold
Palladium
Platinum These are all entered as separate products, so that they can be used in the filtering system. However, apart from some minor changes to the title and description most of the content will be identical, across these 6 product pages. Also, many wedding ring styles are going to be very similar, so we're going to have very similar descriptions for a lot of the rings. We're concerned about problems this might cause with the search engines in terms of duplicate content. There's 2 issues that I an see (there may be more!): They will not index many of the pages and we'll leak link juice to those pages that will never get indexed They do index all the variations, but the content is so similar, that we have different pages competing for essentially the same keywords Also, these products are likely to come and go, so investing heavily on creating really unique content for them isn't really sustainable, affordable. Any advise? Thanks,0 -
What should I set my domain setting to?
In Google Wemnaster tools, I have the option to set it to either have as default the "www" or without it. What are the pros and cons of one way or the other . . . or is this a way more complicated question/can of worms I have opened?
Technical SEO | | damon12120