ROI in Social Media Optimization
-
Could you please explain the link values to be earned through Social Media Optimization?
-
Thanks for your reply. Engagement seems be a challenge after getting into Social Media. Again there are a lot of other opportunities include PR. What sort of spend percentage is advisable for Social Media?
-
Danny also posted on this http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
The idea is that the more people are talking about something, the more popular it is and the more important. This is a life lesson and SEs are catching up to the social scene on the web.
People love to share ideas and information, but not everyone blogs. Some times we just link to other content, or share links that link to other content.
Good practice is to have a Like button on your site, each blog post, each product page, etc. And to have a Share This on each as well.
This is the Facebook Like button. I am posting because it is a bit hard to find : )
I hope this helps
-
There are a lot of questions right now regarding how links will be valued by search engines and Rand's post that Mike recommended is a great place to start your research.
One other thing to consider is the power of social media to help you earn traditional links. I know that isn't what you are asking about, but it's important to think about. Twitter, Facebook, Quora, etc. can be great tools for building reputation, crafting relationships, and sharing great content with people who like to build links. As such you may get your greatest value not from the Tweets and Likes, but rather from the resulting links your social circle will create.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's your preference - regurgitate content on social media or just post it the once?
Hi All, Not been on the forums for a while and this isn't really an SEO question. How do you feel about Twitter feeds that constantly regurgitate the same content. It's pretty much industry standard on most pages but if the content is yours, no affiliates or other people are involved - is it really necessary to plug the same 500 word blog post over and over? Personally, I don't like it. I think it looks spammy and unprofessional and in all honesty, I unfollow pages regularly because of it.. What do you guys think? Am I squandering content by not regurgitating? Happy Monday all - Jamie
Social Media | | SanjidaKazi1 -
How to Start a Social Networking Site
I am thinking about starting a niche social networking site. My question is how big of a team would I need, how much up front costs would I incur and what specific coding languages would my team need to be well versed in? I'm thinking HTML, CSS, php, MySQL but are there any other languages needed for this type of endeavor ?
Social Media | | bronxpad0 -
Should links to your social media accounts be followed?
Hi There, Just wondering if you guys (and girls) think that your links to social media accounts be followed or nofollow? This includes sitewide header/footer links and other text links littered throughout the site. Includes Twitter, FB, Pinterest and G+ specifically (for my site anyway). Thanks in advance!
Social Media | | bradkrussell0 -
Social Media Approaches for a Pest Control Company
Hi Everyone, I am working with a pest control company that is looking to branch out into social media. Their primary goal is to connect with their existing customers to improve retention. The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis? Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement? Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans. You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call. Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.
Social Media | | brianspatterson2 -
Outsourcing social media optimization
Is it a good idea to outsource social media optimization or is it something that has to be done in-house? I understand the question is kind of vague, but what I had in mind was to have an offshore contractor post daily about individual products and try to increase our following on twitter/facebook (i.e "social footprint").
Social Media | | inhouseseo0 -
What social would be good, what buttons to use
Hello, What social media do you recommend for nlpca(dot)com and what kind of buttons convert best for a site like that? We're working on facebook right now: http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142 So far I like the buttons on the top right of this site: weddingmountain(dot)com. Thanks!
Social Media | | BobGW0 -
What are different strategies to achieve a strong social presence for clients in multiple industries? How do you best leverage your time?
I just finished watching the mozinar on "The End of Search Without Social" mozinar, and I have so many points that I want to implement for our agency. The problem I see is that we have clients in about 20 different industries. How do you create strong social relationships in each of these industries for your clients? It seems that you could have more influence if you built all into your own personal profiles or your SEO company's to create that great fan base. Anyone have success in doing it across the board? Thanks!
Social Media | | esztanyo0 -
Social Media and Reporting
Hello All, I am looking for some opinions regarding social media plans. We are looking to provide plans as follows: plan a Facebook/Twitter setup 1 hour training Google Local set up Slideshare 4 facebook posts/mo 4 tweets/mo (original, not syndicated) content brief 2 downloadable objects (slideshows, pdfs, brochures ect) and submitted to slideshare 2 press releases and submitted to pr outlets Plan b Acct set up 1 groupon or living social deal squidoo scribd. flickr setup 2 hour training on tools 8 facebook posts/mo 8 tweets/mo google local 3 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan C Acct set up 1 groupon or living social deal squidoo hubpages scribd. flickr setup 2 hour training on tools 12 facebook posts/mo 12 tweets/mo google local yahoo local 4 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan D Choose your own adventure this will be where a client can choose up to 4 of the aforementioned services with a 2 hour training session and the price will be custom. I really appreciate your assistance and look forward to your wise responses!!
Social Media | | imageworks-2612900