Promoting a Technical Site
-
I have to promote a manufacturer's rep site. They deal in process control instruments,and they don't have much original content. Creating it is hard for me due to the technical nature of the business.
If any Mozzers have an idea I'd love to hear it.
-
I have had success meeting with the clent and asking how they think potential clients will find them in search.... we brainstormed some keywords and I showed them the adwords keyword tool which they greatly enjoyed and played with for nearly an hour.
After that I told them that if they wanted traffic for any of those keywords that I would need a page of substantive content for each one. I told them that substantive content would be needed to inform Google that they are seriously in that line of business. That got the attention of the owner and he assigned shares of the content development to members of his staff.
Playing with the keyword tool opened their eyes to how search engines recognize what a website is about. I received lots of content as Word documents in about two weeks.
-
I like your suggestion about creating the content and normally I would have no problem writing it. The barrier for me in this case, is that it very technical, filled with lots of specs, and I don't understand it enough to create accurate content.
-
I'm working on a similar set of sites right now - for conveyors. I've set up blogs, written entries, set up a couple of AdWords campaigns. I've also hired people to write some blog entries, but, like you, I'm not the expert so my fear is my words/content/blog writer direction will not be pertinent enough to attract the eyeballs we're after. In any case I know the line well enough to get a certain amount of traffic. I'd like to be better at it and do more though. I think this is the conundrum we face - the owners/marketers at the manufacturer want the hits but they don't have the interest/time/confidence to put in the effort to write the words or make the plan for SEO effective. That's kind of the nature of the proverbial beast - they're technicians - they're not thinking or acting like SEO'ers!
The bottom line answer to this conundrum is to understand the vision of the people who own/run/represent the manufacturer. But you probably don't want to call it the "vision" as that will make them think you're an alien left-coaster (or something!). The goal is to combine their vision with the right words - put those in order of priority - sometimes they're easy to access within their cut-sheets and marketing literature - and start writing.
Once you start creating the "original content" you're seeking you'll become their go-to-guy for this and more.
Is this the secret to success? I don't know. It's a start.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What you think is thje best way to build links for my site?
I heard different opinions all over the web, some people said don't do 100% just anchor texts with the keywords you want to rank with, and they suggest 60% brand anchor text and the rest for the keywords i want to rank for. what do you guys suggest?
Link Building | | arango200 -
EDU Links to my Site Never Show in Webmaster Tools
I have legit links from about a dozen .EDU sites. We do training for Universities. The links never show up in webmaster tools "Links to Your Site' and considering how many we have its amazing our rankings aren't better. It's almost as if google is ignoring them. Any thoughts?
Link Building | | gundogs0 -
Why should I pay attention to sites that rank well in Bing?
If Google has the most market share, why would I use Bing to find backlinks. This question relates to Raven Tools using backlinks found on Bing for their Domain Research tool? Wouldn't that make their tool inferior to one that uses Google? Thanks, Sam
Link Building | | PGD20110 -
Should you avoid links from infographic sites?
Suppose you have an interesting infographic that you are promoting. Should you be cautious about having it published on sites that only publish infographics? Do you think these sites pass any link value?
Link Building | | ProjectLabs0 -
How to Earn Links to Boring Pages on Your Site
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
Link Building | | ProjectLabs0 -
Genuine Adult Product Site, Positive or Negative for Links?
We have client that have a non spam site that sells genuine adult products, that include penis pills and penis enlargement products. My worry is that as these products are often associated with spam and link from this site my have a negative impact if Google et al view them as spam, should i consider no-following these links?
Link Building | | EAOM0 -
Getting a link from a page on a site with high site DA but low PA?
Does anyone know if it is still worth it getting a link from a page on a site with a really low Page Authority - say a news page on a site that has an SEO Moz tool bar PA of just 1 or 2, but the domain of the site has a high DA like say 83 Is this worth getting?? Thanks
Link Building | | inhouseninja0 -
Which Directory Sites to Choose?
Hi All I am a newbie to SEO and have a quick Q. Assuming that appropriate steps would be to; a) Ensure all onsite matters are are correct, title tags, meta descriptions, redirects, canonical issues. b) Submit to Directories c) Build Links I am approaching step b) Which Directories are worth submitting to? For those which require payment, how can I decide which are value for money or should I just use SEOMOZ list of links and assume that theyre worth the $50 - $100 if my higher ranking competitors have links from these directories. Also, can this be looked opon as grey/black hat 'buying of links'? Thank you Sean www.pretavoir.co.uk
Link Building | | seanmccauley0