How to Earn Links to Boring Pages on Your Site
-
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
-
Here is a blog post and a presentation I did on building links into product pages. Hopefully there will be enough tips between these two and Rand's Whiteboard Friday post (Devin linked to below) to move you forward:
SMX West 2012 Presentation:
http://www.seoverflow.com/link-building/seoverflow-er-everett-sizemore-speaks-at-search-marketing-expo-smx/SEOMoz Blog Post:
http://www.seomoz.org/blog/building-deep-links-into-ecommerce-pages -
What are the products your offering on the product pages? are they reviewable? could a blogger create a review for your product and link to the product page? Do you have any videos out on the internet anywhere about the products? are there any directories you could list the product page in?
-
There's a Whiteboard Friday from a few years ago in which Rand talks about a couple of different tactics for dealing with this problem.
Another tactic he doesn't mention would be to remove most of the links from your linkbait pages, leaving only links to your money pages. This way a higher proportion of the 'link juice' will be directed to your money pages, rather than spread all over your domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from International SEO counterpart site carry weight?
Hi everyone! One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc. We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com). The hreflang for the site has the .com US version of the site as the canonical. So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity? Would love some thoughts/guidance on what others think.
Link Building | | JKhoo0 -
Removing bad/poor quality links from the site
Sometime back my site was penalized due to unnatural artificial and deceptive links. Then we got removed the penalty by uploading file in Disavow Tool. Bad links are decreasing gradually now . What i am concerned to ask is that: 1: For how long i should wait till Google removes all the requested bad links 2:Second, i believe there are still many bad links that I dont want to keep. How to remove them now onward? Should we send Google a reconsideration request for removing the remaining bad links (site has been recovered already and no more under penalty banner) Tanveer
Link Building | | Sequelmed0 -
Significance of (no follow) on inbound link reports on Open Site explorer
I have a new website. Several of my inbound links report on open site explorer have (no follow) next to them. I assune this is not optimal-why does it happen? Brooke
Link Building | | wianno1680 -
Links Removed from Site but not Google Webmaster Tools
I have a new client who has been fighting to get past an unnatural links penalty. One of the biggest reasons behind it was that they paid to get a followed link/ad on a blog network, well this ad ended up being a site wide link which ended up giving them thousands of back links within a few days. After getting the owner of the blog network to remove the link i manually spot checked a handful of pages and used screaming frog to crawl looking for a link referencing their site. From what i can tell they are all gone. However they are still in Google Webmaster Tools as well as Google's index and it has been a couple months since they have been removed. Does anyone have any advice on getting them removed from Google's entities even though they are already off of the website? Thank you in advance,
Link Building | | kchandler
Kyle0 -
Best On-Site Internal Linking Practices?
Hi everyone, Our company works extensively with ecommerce website, and we're beginning to wonder with all of the impending Google updates what our best bets for internal linking practices will be, in particular when it comes to menu options. We typically set up our navigation with top-level categories in the main menu, then drop downs to the sub-category level pages. Our question is, should the links in the drop-down menus be followed, and if so, should they be followed links across all pages of the website, or just on the homepage menu list, or not at all? We're trying to figure out what will pass the most internal linking power without being too much and overly "spammy," I guess. Thanks for your input!
Link Building | | MountainMedia0 -
Networking sites / paid links
A national networking company charges its members, say, a few of hundred pounds to become part of their network, which involves offline networking events and online in forums and a directory. All the links of the directory and forum sigs etc are all do-follow. While it's not just a directory, how beneficial a link is this likely to be? The site itself has a DA of 60 and a PR rank of 4. 1k likes on their cnnected FB page and 21 likes on the G+. At the networking meetings they tell new recruits that being a member gives them a very valuable backlink and everytime they participate in the forums they get another do follow backlink. Ive checked and they are dofollow. Is this likely to be a great value link?
Link Building | | littlesthobo0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Link Bait - Directory Style Resources Page
Hello Mozzers! Basically I want to add a beefed up "resources" page (directory style) to my site to attract in bound links. Below is an example of a site that has a similar directory style resources area. http://www.petfinder.com/shelters.html I was thinking that it might be good to add a resource box in my site footer with links to these resource pages such as: 1) Dog breeder resources
Link Building | | k9byron
2) Dog training resource
3) Dog shelters/kennels
4) Pet health resources
5) Pet care resources And funnel links to my category pages from there .. I was looking for some feedback or any tips or the best way to go about doing this and if anyone knew of a SE friendly script or something that that I might be able to integrate with my site (x-cart / PHP) platform that would make it easy to populate / update, ect Below is a paste of how one person I talked to envisions it: I'd suggest building some pages of value, such as dog resources pages (rescue groups & resources, etc.), adoption resources, etc. I'd guarantee if the resources were very comprehensive and built correctly, you'd get more bang for the buck versus throwing hundreds (or even thousands) away on sub-par links. Case:
http://www.tnj.com/black-history-makers/major-inventions-african-americans (a simple test content page to show this client we could build lifetime links with a few hours of work for a decent-sized resource page) Although very ugly, this is more of a gold mine for links taking the example above:
http://www.enchantedlearning.com/inventors/black.shtml This is just one simple example but I hope you get the concept versus ongoing payments for junk links.The more links you get to internal pages - even the resource guide pages - the more opportunity to link back to core product pages contextually or within the content portion of the page of side columns. The goal is to create funneled links from these resource pages back to your other pages, but doing it in a manner that's not outlandish or spammy in nature.0