Website Siloing..best practice?
-
Hi all
I am doing some research this week on the effects of siloing a Magento site. We have about 1,654 pages with approx 1,400 products. We want to silo the website in order to address the internal linking issues and to also focus the customer journey in a more organised way.
I need to report all of the possible angles and effects that this will have on the site, prior to implementing it. Does anyone have info on best practice for siloing?
I'd appreciate any help...
Thanks
Nick
-
Thanks MJ, I already bagged this one...
-
Hi Alan
The reasons behind siloing go beyond SEO but we are seeking to get benefits from the re-structure in an SEO sense. WOuld you suggest another tact?
-
Bruce Clay's site is a great place to start.: https://www.google.com/#sclient=psy-ab&hl=en&source=hp&q=silo+site:bruceclay.com&pbx=1&oq=silo+site:bruceclay.com&aq=f&aqi=&aql=&gs_sm=e&gs_upl=11392l11854l8l12152l3l3l0l0l0l0l160l403l1.2l3l0&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=27bb19e28ec96caa&biw=1333&bih=624
-
I dont think siloing works anymore. You can certainly push link juice around on your site, but siloing is not the best patter.
This link ha a simple explaination of how link juice flows
http://perthseocompany.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best tools for submitting contact forms of 1000 websites?
For a new B2B service we have identified websites that we would like to make aware of our service.
Intermediate & Advanced SEO | | lcourse
There are about 1000 websites for which it was not possible to retrieve emails, and where we need to do the outreach using the websites contact pages. Do you know of any tools that save time or outsource companies specialized in such a service? We do not want to fully automize the process but a human should do a visual check that form is properly filled. What I imagine could save time would be tools that already load from a list of URLs the next pages already in the background of the browser and good autoform fillers. Any recommendations?0 -
H1 tags and keywords for subpages, is it best practice to reuse the keywords?
So let's say I have a parent page for shoes, and I have subpages for dress shoes, work shoes, play shoes, then inside each of those pages I have dress shoe cleaning, dress shoe repair, same for work and play shoes. Would it be ok to use h1 tags like this: Shoes > Dress Shoes > Dress Shoe Cleaning Dress Shoe Repair Work Shoes > Work Shoe Cleaning Work Shoe Repair Play Shoes > Play Shoe Cleaning Play Shoe Repair Would these be considered duplicate h1 tags since cleaning and repair are used for each subpage? In certain niche companies, it's rather difficult to use synonyms for keywords. Or is it ok to just keep things simple and use Shoes > Dress Shoes > Cleaning and so on? Especially since we have urls and breadcrumbs that are structured nicely using keywords, for this example both breadcrumbs and urls read like sitename.com/shoes/dress-shoes/cleaning. Any advice?
Intermediate & Advanced SEO | | Deacyde0 -
URL Rewriting Best Practices
Hey Moz! I’m getting ready to implement URL rewrites on my website to improve site structure/URL readability. More specifically I want to: Improve our website structure by removing redundant directories. Replace underscores with dashes and remove file extensions for our URLs. Please see my example below: Old structure: http://www.widgets.com/widgets/commercial-widgets/small_blue_widget.htm New structure: https://www.widgets.com/commercial-widgets/small-blue-widget I've read several URL rewriting guides online, all of which seem to provide similar but overall different methods to do this. I'm looking for what's considered best practices to implement these rewrites. From what I understand, the most common method is to implement rewrites in our .htaccess file using mod_rewrite (which will find the old URLs and rewrite them according to the rewrites I implement). One question I can't seem to find a definitive answer to is when I implement the rewrite to remove file extensions/replace underscores with dashes in our URLs, do the webpage file names need to be edited to the new format? From what I understand the webpage file names must remain the same for the rewrites in the .htaccess to work. However, our internal links (including canonical links) must be changed to the new URL format. Can anyone shed light on this? Also, I'm aware that implementing URL rewriting improperly could negatively affect our SERP rankings. If I redirect our old website directory structure to our new structure using this rewrite, are my bases covered in regards to having the proper 301 redirects in place to not affect our rankings negatively? Please offer any advice/reliable guides to handle this properly. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
When does it make sense to make a meta description longer than what's considered best practice?
I've seen all the length recommendations and understand the reasoning is that they will be cut off when you search the time but I've also noticed that Google will "move" the meta description if the search term that the user is using is in the cached version of the page. S I have a case where Google is indexing the pages but not caching the content (at least not yet). So we see the meta description just fine on the Google results but we can't see the content cache when checking the Google cached version. **My question is: **In this case, why would it be a bad idea to make a slightly lengthier (but still relevant) meta description with the intent that one of the terms in that description could match the user's search terms and the description would "move" to highlight that term in the results.
Intermediate & Advanced SEO | | navidash0 -
My website is not indexing
Hello Experts As i search site :http://www.louisvuittonhandbagss.com or just entering http://www.louisvuittonhandbagss.com on Google i am not getting my website . I have done following steps 1. I have submitted sitemaps and indexed all the site maps 2.i have used GWT feature fetch as Google . 3. I have submitted my website to top social book marking websites and to some classified sites also . Pleae
Intermediate & Advanced SEO | | aschauhan5210 -
Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
Hey everyone, We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog. For this example - lets suppose the website is www.orange.com and we sells 'Oranges' Am I going about this in the right way? Main Section: Main Section 1 : Home Page - Keyword Targeted - Orange Main Section 2 : Important Conversion page - 'Buy oranges' Long Tail Keyword (LTK) 1: www.orange.com/blog/LTK1 Subsection(SS): www.orange.com/blog/LTK1/SS1 www.orange.com/blog/LTK1/SS1a www.orange.com/blog/LTK1/SS1b Long Tail Keyword (LTK) 2: www.orange.com/blog/LTK2 Long Tail Keyword (LTK) 3: www.orange.com/blog/LTK3 Subsection(SS): www.orange.com/blog/LTK1/SS3 www.orange.com/blog/LTK1/SS3a www.orange.com/blog/LTK1/SS3b All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords. Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially. _E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _ For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial? Do you have any suggestions on if I am going about this the right way? Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you! Natasha
Intermediate & Advanced SEO | | Natashadogres0 -
Duplicate content from development website
Hi all - I've been trawling for duplicate content and then I stumbled across a development URL, set up by a previous web developer, which nearly mirrors current site (few content and structure changes since then, but otherwise it's all virtually the same). The developer didn't take it down when the site was launched. I'm guessing the best thing to do is tell him to take down the development URL (which is specific to the pizza joint btw, immediately. Is there anything else I should ask him to do? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
What To Do For A Website That is Mainly Images
I have a website that is a desktop wallpaper script. People can come and upload 100's of wallpapers to share with the community. This is were the problems comes in. Files are normally called 27636dark.jpg or whatever and come with no description. This leads to 2 things. no text content that google can use to know what the page/image is about. Meta descriptions, URL's just look like spam. Example: /car-wallpapers/7636dark.jpg If a text description was added, it would still only be like "Green Trees in the distance". Which as you may guess, with 1,000's of wallpapers... would end up having a lot of descriptions the same. Is there any advice for sites that focus on image driven content?
Intermediate & Advanced SEO | | rhysmaster0