undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Sliders and Content Above the Fold

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Sliders and Content Above the Fold

On-Page Optimization
2
4
2.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • RobertFisher
    RobertFisher last edited by Dec 19, 2011, 10:46 PM

    I was just inspecting a wire frame that is going out to a client and realized that the slider may interfere with the "content above the fold." Can't believe this had not struck me on others.

    If the Header has basic business info, etc. in it and you place a slider to display images in the area just beneath the Header or slightly down from it, does that decrease the amount of content seen a being above the fold? Or, is content above the fold established by virtue of H1,2, 3, etc.?

    1 Reply Last reply Reply Quote 0
    • DougRoberts
      DougRoberts last edited by Dec 20, 2011, 11:16 AM Dec 20, 2011, 11:16 AM

      The main considerations here are:

      1. How is the slider interpreted by search engines and how the presence of a slider affects the interpretation of the page.

      Accessibility of the text/content of the slider and how this content may be affected when the search engine tries to determine the relevance of the page.

      If google is looking at the areas of a page and applying weightings etc (there's been a number of articles about the ratio of content vs ads for instance) then are you pushing more valuable content further down the page to a less important position and how much of a difference does this actually make.

      How different is this from putting a picture at the top of an article/page (although normally the H1 would come first)

      It would be interesting to test two copies of the same page - one with the slider above the content and one below to see what difference it makes.

      Does the position of the

      in the html make a difference?

      2. From a user experience / conversion perspective - how effective are the sliders.

      I completely see your point about selling product. Yes, putting your goods on show to communicate to the visitor that this is what you do and how great they are makes total sense. When you're a professional services company using a slider to present generic "values" against stock photos then maybe it's not the strongest approach!

      How important is the fold to humans? I've read a number of times about how the old advice to put everything above the fold because users don't scroll is outdated advice and that people are more than willing to scroll down. I think the caveat here is that there has to be some sign/scent that they're going to find what they're looking for by scrolling down.

      1 Reply Last reply Reply Quote 0
      • RobertFisher
        RobertFisher @DougRoberts last edited by Dec 20, 2011, 10:11 AM Dec 20, 2011, 10:11 AM

        Thanks for the response Doug. Is there anyplace you have found as a resource that supports this above the fold delineation? I am with you in that it seems reasonable (but I grew up with newspapers ;)) My thoughts are that with the algorithm there would need to be some mechanism to measure that bottom of header - top of footer area [maybe character or word count] and then to calculate that and apply a factor to the content that is weighted higher than a similar factor for the second half. 
        It would certainly be easier to game if we new bottom of header to beginning of H2 is 'top of fold' and when there was no H1 or H2, etc. there would be full credit given to page in total. (Then, again, we are at the measure by equation versus placement).

        As to the slider, If I am doing a professional practice or a product producer, etc. I try to stay away. With companies that sell a service or product that "look" is a big appeal, it really is helpful. We use a lot of CMS (WordPress, Joomla, Drupal) and test a lot of sliders. Typically,  by the time a plug in slider makes it near the top of the heap, it has been fairly well tested. Slider issues today typically revolve around browser updates and we have standards in place regarding updates due to the impact a failure can have on a client.

        We only update after there has been time for the update to be in the marketplace (truly varies so we break it down by type of update). If it is a browser we might well wait 4 to 6 months to see what bugs get worked out. We then test all on the site once updated so the problem is not a surprise. But, again, I rarely see problems with them.

        Thanks again,

        1 Reply Last reply Reply Quote 0
        • DougRoberts
          DougRoberts last edited by Dec 20, 2011, 8:18 AM Dec 20, 2011, 8:18 AM

          Yep, there's a real risk that the slider is going to push more valuable content down the page and potentially below the fold.

          "The fold" is not determined by header tags or anything like that, it's purely down to the window size of the browser. Different people are going to have different fold positions based on their screen size or their preferred browser window size so you can't be absolutely sure where the cut-off position is going to be.

          I'm not a big fan of sliders. My worry is that they get stuck at the top of the page to create something visually interesting / dynamic rather than think about justifying the slider's place on the page.

          Does the slider help clearly communicate the proposition / offer or idea being presented?

          You want visitors arriving on the page to feel as if they've found what they are looking for rather than starting a treasure hunt...

          Is the slider content indexable then you can treat this as content above the fold and optimise accordingly, but you've instantly placed stylistic constrains on yourself!

          RobertFisher 1 Reply Last reply Dec 20, 2011, 10:11 AM Reply Quote 1
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Majapopa

            How long should my website content be (max and min number of words)?

            I saw a web site which has been number 1 on Google for a long time, and the home page has 5700 words, but the results show it is not spam, so what would be the recommended word number for a home page?

            On-Page Optimization | Feb 25, 2018, 12:08 AM | Majapopa
            0
          • Bee159

            Word Count - Content site vs ecommerce site

            Hi there, what are your thoughts on word count for a content site vs. an ecommerce site. A lot of content sites have no problem pushing out 500+ words per page, which for me is a decent amount to help you get traction. However on ecommerce sites, a lot of the time the product description only needs to be sub-100 words and the total word count on the page comes in at under 300 words, a lot of that could be considered duplicate. So what are your views? Do ecommerce sites still need to have a high word count on the product description page to rank better?

            On-Page Optimization | May 5, 2017, 12:20 PM | Bee159
            0
          • BeckyKey

            Duplicate Content - Bulk analysis tool?

            Hi I wondered if there's a tool to analyse duplicate content - within your own site or on external sites, but that you can upload the URL's you want to check in bulk? I used Copyscape a while ago, but don't remember this having a bulk feature? Thank you!

            On-Page Optimization | Sep 28, 2015, 12:53 PM | BeckyKey
            0
          • SpaMedica

            Duplicate Content with ?Page ID's in WordPress

            Hi there, I'm trying to figure out the best way to solve a duplicate content problem that I have due to Page ID's that WordPress automatically assigns to pages. I know that in order for me to resolve this I have to use canonical urls but the problem for me is I can't figure out the URL structure. Moz is showing me thousands of duplicate content errors that are mostly related to Page IDs For example, this is how a page's url should look like on my site Moz is telling me there are 50 duplicate content errors for this page. The page ID for this page is 82 so the duplicate content errors appear as follows and so on. For 47 more pages. The problem repeats itself with other pages as well. My permalinks are set to "Post Name" so I know that's not an issue. What can I do to resolve this? How can I use canonical URLs to solve this problem. Any help will be greatly appreciated.

            On-Page Optimization | Sep 23, 2014, 11:21 PM | SpaMedica
            0
          • StoryScout

            Duplicate Content - Blog Rewriting

            I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.

            On-Page Optimization | Sep 3, 2014, 11:07 PM | StoryScout
            0
          • ShearingsGroup

            Duplicate content on partner site

            I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks

            On-Page Optimization | Dec 7, 2013, 1:57 AM | ShearingsGroup
            0
          • Dino64

            Duplicate Content from on Competitor's site?

            I've recently discovered large blocks of content on a competitors site that has been copy and pasted from a client's site. From what I know, this will only hurt the competitor and not my client since my guy was the original. Is this true? Is there any risk to my client? Should we take action? Dino

            On-Page Optimization | Mar 13, 2013, 10:17 PM | Dino64
            0
          • wlw2009

            Page content length...does it matter?

            As I begin developing my website's content, does it matter how long or short the actual text found in the is? I heard someone say before "a minimum of 250 words", but is that true? If so, what is the maximum length I should use?

            On-Page Optimization | Nov 21, 2012, 5:17 PM | wlw2009
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.