How do you leverage UGC for a corporate website?
-
We've heard a lot about how user-generated content is doing good for SEO, and how it can add more value to users.
While this would work in certain niches, how would one go about implementing UGC like Q&A and comments on a corporate website?
I've thought about having a Q&A about our services, but that would limit the appeal of the content.
-
Thanks. By statistic, do you mean something like a voting and scoring system?
-
Try customer feedbacks or Q&A or even both... Also try incorporate some sort of statistic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will YouTube Popularity Improve Website Google Rank?
Our YouTube Channel was endorsed by a celebrity and suddenly gained 22,000 subscribers. We are now posting videos 2-3 times a week and get a lot of engagement. Each video has an average of 10,000 views. The result of this is that we get about 200 direct visits to our website every. Almost twice as much as organic traffic from Google. Assuming that this is sustained over time, will it improve the Google of our website? Is there anyway to use the popularity of our Google channel to reinforce the ranking of our website? Thanks!!
Social Media | | Kingalan1
Aln0 -
Do we need to post unique content on every Social media website?
Can we use the same content (description) for FB, Twitter, Pinterest, Google+ etc?
Social Media | | bondhoward1 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
Would Too Many Scoop.it Backlinks Hurt Our Website?
Hi, We noticed in our Google Webmaster Tool that we have received a total of 10,162 links (still increasing) from Scoop.it over a period of less than 2 months from January. All these links are linking to our home page, and it is topping the list of "Who links the most" under our "Traffic > Links to Your site" in our Google Webmaster. Our second domain that links the most to us only has 1,831 links to our domain. According to our marketing service company who posted our brief bookmark content on Scoop.it: "That just has to do with the page structure of that site. If multiple scoop.it users promote your URL, the link will appear multiple times on each user's page. Plus, it's a curated site, so the link will be recommended to other users. Scoop.it has an Alexa of <1000 so it's a very popular site. If Facebook was fully indexed by Google (and other search engines and crawlers had full access), you'd see a similar situation. There's currently no way to exclude specific social sites, sorry for the bad news. The high # of links from scoop.it are totally normal (and natural for that domain), it's just because of all their internal linking. Google seems to LOVE scoop.it (60M+ pages indexed), so I wouldn't worry." However, we still don't feel comfortable with the explanation because it appear so very unusual and clearly appear to be 'Unnatural' to us as we concern. I wonder if anyone knows if this would get us into trouble with Google? More seriously, get us deindexed due to 'Unnatural' backlinks in short period of time, from one single domain? Can anybody advise us what could we do with the current situation? Highly appreciate your advise, and many thanks! Enam
Social Media | | enam9370 -
Leverage other peoples author rank for your site?
Hi quick question, lets say you find writers in your niche and get them to do a guest post for your site and they have also built up alot of author rank (active google+ account, tones of social media followers). From my understanding you cannot leverage their author rank for your site since their google+ profile needs to be connected to your site? Unless it connected, you will not get any author rank benefit? Cheers, Mark
Social Media | | monster990 -
Value in content from website being shared across social media?
I asked this question a couple of days ago. Would be great if anyone has some good insight: I write content on my site, which I immediately share across Twitter, FB and Google+. Will Google view me as active on social media with this onsite content I distribute across social media sites (basically creating duplicate info across social media, which already is on my site) or will I be seen as less active on social media since I do not write original content on the social media sites, but rather use content from my site and distribute across social media.
Social Media | | knielsen0 -
Do social media buttons work better "within" a website or "outside" of a website?
Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet0