Ranking above Auth domains question?
-
Hi,
How difficult would it be to rank a new page above the likes of Wiki, About, Squidoo etc?
I have a keyword I would like rank but most of the domains on first page are the likes of the above, wiki, about, squidoo etc.
The pages themselves dont have a high Page Auth its just the root domain.
Will it still be very hard to rank above these types of sites?
Cheers
-
I have seen some pretty crazy rankings from EMD's, I believe if you had these on your side, it would be A LOT easier to beat them.
-
i also find it is really hard to beat them in some keywords. even though amazon.es is a new to spanish market. already they are getting pretty good ranking. which we cant get.
the domain authority thing is so ridiculous
-
Cheers for the in-depth reply, all noted.
It will be a case of a whole site targeting 1 term against the 1 page on the high Auth sites.
I have once beat direct.gov (100% DA), which had the first 2 results taken by this site, but it did take over 1000 words of unique content, about 100 facebook likes, 4-5 guest posts and a exact match domain,
I can do all the above again apart from having the EMD, I just got a feeling the EMD played the biggest part :(.
-
I agree with Egol here. Quality content can beat these kinds of sites in the SERPs. If the pages don't have that high a Page Authority then you stand a good chance with a solid opage of good content with a couple of sdecent links pointing at the respective page.
-
Wiki and About can be hard to beat. Amazon and eBay can be hard to beat in the retail SERPs.
It is possible to beat them. I beat them on many good keywords and they are beating me on many good keywords.
Here are the two situations where I have success beating them....
-
When I have a page on an established domain where my content is clearly a LOT BETTER than their content. I can't name one keyword where I beat them with lower quality content. Usually when I beat them my content is an article that is.... "the first page of information that a person should read about that topic".
-
When I have an entire website about a topic that competes against their single page about that topic.
Neither of the two situations above guarantees that you will beat them. I have sites that have hundreds - even thousands of pages that are all about a topic with many articles, videos, .pdfs and more that are clearly superior - 100 times over for that topic - than wiki, amazon and about, however they simply have so much domain authority that unquestionably superior content - in enormous depth - can not beat them.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need advice: How to replace a high-ranking pdf with a landing page -- without dropping much in rank?
Hi! We have a pdf of a white paper on our site that ranks #1 for a niche term. We are now exploring the idea of building a landing page for this paper with an overview (2-3 paragraphs) and a registration form for interested parties to fill out in order to access the paper. Do you think there'd be any hope of ensuring the new landing page would rank almost as well eventually (top 3)? I'm thinking a key consideration would be preserving the link juice from the existing links that are coming into the pdf, and that 301 redirecting the pdf URL to the new landing page URL could help with that. Am I right? Or would it be better to try to reach out to the linking sites and ask them to update their links (seems daunting). Any advice/opinions on this situation would be appreciated. (If folks think that there would be a significant risk of permanently dropping out of the top 5 by attempting this, we would likely choose to leave the pdf ungated as is.) Thanks!! -John
Link Building | | jomosi0 -
Question about links on blogs
I have a number of blogs, but I'll use this one as an example: http://www.totalpackers.com/. If you look in the left column, we have "friends" links and "more Packers" links. In every case, these were links that we traded or links to our own sites. We get traffic from a number of these sites because of the link exchange, but I'm worried having these is hurting our SEO (as well these sites posting our links). It's crossed my mind that I should remove all these links from our site and ask that our links be removed from their sites. Would that be overreacting? Or is this something I should do? Any insight would be appreciated. Thanks, Monty
Link Building | | montymcmahon0 -
Backlink question
Hi all. Here's the scenario. There is a company who provide financial services to their online clients. On ALL their clients sites they have a "payments-by-us" style logo with backlink to their homepage domain name. This means they have over 3,000 links from a multitude of non-related websites - with just 3 or 4 anchor text keywords in these backlinks. No surprise they have been hit by Penguin My questions What it the best practice for these type of linking LOGO's. Should they link to a dedicated page,and NOT the homepage? Should they have branded + anchor text, no text, or just branded? or a combination of each Should they even be a link at all as they are coming from such a diverse group of sites? I understand how Penguin penalises for overuse of money word keywords as anchor text. This is something that has definitely happened here (by the bucket load) ... Assume the anchor text is "Green Chips Finance" and that phrase is also overused and a bit "stuffy" in their homepage. Here's my question - could simply lowering the prominence / significance of "Green Chips Finance" on the actual home page, help in reducing the impact of the damage caused by the thousands of backlinks with "Green Chips Finance" as the anchor text? I say this as they have a similar number of back links saying "Red Chips Finance", but there is no mention of "Red Chips Finance" on their homepage other than in the keywords and a couple of standard text mentions (no H1, H2, alt text etc) ... interestingly, "Red Chips Finance" (not the real words) is Google No1 whereas "Green Chips Finance" has been demoted from longtime No1 to about 4. Cheers
Link Building | | BinaryTris0 -
Ranking going down slowly please help
Hi I got a domain http://www.childrensfunkyfurniture.com/ and my main keyword is childrens beds. Use to be on first page for the last six years now drop to page 2, I am struggling to find the cause. Would appreciate if anyone could look into the website and provide some information. Many Thanks
Link Building | | conversiontactics0 -
Domain authority or page authority in ranking
Hi, sorry if this is an obvious one... I am doing some keyword research tool and have a few keywords I wish to ran for. Looking at the DA of the sites on the first page they are averaging 60ish, my site is 33. However, for the keywords I am targeting they seem to have PA of 1, or at best, 5. From what I can make it out appears they are ranking for the keywords because of their strong DA rather than any seo work. If I were to target these keywords and send backlinks to the individual pages and so build up a PA on my pages would this be enough to challenge the competitors or would I still be at a major disadvantage because of my lower DA? Hope that make sense? I know what I mean but hard to explain it Thanks
Link Building | | ccgale0 -
Find High Ranking Blogs?
Ok, after the panda change, everyone is telling to me to ask to be a guest blogger on other people's blogs. So, how do I find the highest ranking (most popular) blogs in my industry? I own a real estate brokerage. Thanks for your help!
Link Building | | DanManCastro0 -
What to do with outdated (but ranking) content?
I'm SEOing for a theatre. We've got show pages that rank when searching for the business, but are outdated as the shows are from past years. The pages aren't accessible at all from the site now, but still exist in domain and are linked to by google. If you search the business, the results are: 1. [biz name] 2. [biz name] - tickets 3-6. outdated shows Should these pages be left up, or taken down and redirected home? Would there be any seo boost to the homepage from 301ing them home, or do you think it'd be more beneficial to have more results available as entry points into the site?
Link Building | | RyanWhitney150 -
Links per Site vs. Domain Authority
Here's a quaint one: 1. Posting follow links on another site helps increase one's domain authority. 2. If I post to the same site/forum with followed links each week, would my domain authority reap a domain authority increase benefit? In short, is there any domain authority benefit to continually post links to a site to which I've already posted a follow link?
Link Building | | GreenCupboards0