Need advice on how to proceed
-
I need some feedback on how to take advantage of some interesting rankings I'm receiving. If you want to know more about my site, or what we are trying to, take a look at my first post on SeoMoz when I posted all about our site, and our story of what it is like raising a child born with Down syndrome.
Ok, my SEOMoz tools are showing that I'm raking number 3, 4, 13, and 14 for the keywords "cute down syndrome pictures." That is great, but the problem is it's ranking for pages that make no sense. For instance the number 3 spot is this ---> http://noahsdad.com/more-sitting/down-syndrome-boy-sitting-up-sofa/ but that is just a picture (do individual images show up in search results? I'm a little confused if the tool is showing me rankings in google images, or if that pic is actually showing up in the google search results.
If so, is that right? Should my images be ranking as pages?
Now my question is how should I move forward. This "page" (again, it's not really a page, it's just an image that has it's own page) is in no way the best page for people to get who are searching for that term. (or maybe it is...?!?)
I'm thinking it'd be better for that page to be a full post, talking about some of my pictures and having them show up.
Anyways, I'm just getting started on getting this site cleaned up, and really being proactive about the making sure the right things are ranking and people searching are getting the info they need.
So basically I just wanted to get some overall feedback on how to move forward, and how to take advantage of my rankings for these words. (I have some other random words doing the same thing, so the advice you leave here I'll assume can apply to the other pages where this is happening.)
-
No disrespect, but how does your answer answer these questions:
1. Why is an image ranking google search results as if it is a normal page?
2. How did the image become it's on page? I''m not sure how this happened since that image was used in a page. Somehow the image itself has become it's on page and is getting ranked in google.
3. When a user find that page (which is ranking on the first page of google) they will be confused since it's an image and there is no blog info on there. I wonder if I should redirect that page to another instead. I don't want a lot of people going to that page and then quickly leaving, which will hurt my ranking.
4. There are other questions I asked, that you didn't provide details either. You said I should focus on "writing quality content" and "improve my keyword research." Ha,ha...I already know this. That doesn't have anything to do with my question.
-
Yes, I answered it... you might not like the answer.....
I would not spend a lot of time trying to understand every nuance of google. Google has lots of nuances and they are even more volatile and difficult to understand than the primary factors that drive traffic.
So, to make it perfectly clear and less polite. I think you are wasting your time.
-
Ha,ha...I'm not sure you are really understanding what I am asking.
Of course I know that the more content the page has the better...but did you read my entire first post?
Thanks for taking the time to reply, but you didn't really answer the questions that I asked.
-
Should I turn that image page into a blog post with more text, change the title tags, etc
Yes, by all means... the more substantive the content the more longtail traffic it will pull and it might rank better or get imporved social sharing.
-
Thanks for the reply, I understand all of the general ideas you mentioned.
I was looking for more detailed feedback on how to use the current rankings I have. Why those images are showing up as pages (is if they were a blog post) and what I should do moving forward with those pages. (Should I turn that image page into a blog post with more text, change the title tags, etc...otherwise when a user ends up there, they would leave because the way it is now it just looks like a random picture on a page...if that makes sense.
-
I think that you are doing the right things...
... you have your eye on analytics and learning about where your traffic is coming from. When you see traffic coming in for a subject that you don't cover completely then improving the entry page used by these visitors makes a lot of sense - or building a separate page to address that topic.
Keep improving your current content, improving your keyword reach with new content and working to understand your visitors.
Nice work!
I would not spend a lot of time trying to understand every nuance of google. Google has lots of nuances and they are even more volatile and difficult to understand than the primary factors that drive traffic.
Keep your eye on the big picture... content, sharing and visitor information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New to Moz, need some probably basic answers about Keywords, Linking, Competitors and General SEO
Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson
Moz Pro | | BiltHamber10 -
Do I need a new moz campaign for a subdomain?
Will moz automatically track my new subdomain or do I need to set up a new campaign for it?
Moz Pro | | SamCUK0 -
Losing Rankings & Need Help
Hi Guys, I am not sure if anyone else is suffering from the July 4, 2013 update. I know many of us are awaiting to see what happens once the dust settles. I have a couple of issues/questions/statements below. This is the first time any Google update has every affected me negatively and I'd love some ideas or input. 1. I have ranked quite well for nearly 10 years for all my top keywords. Now, after this update, I am disappearing for my top keywords in the SERPS - definitely getting pushed to page two, etc. Can anyone help me discover the reasons? I have a great SEO expert helping me and I know quite a bit, but this has me baffled. My website is Journey Beyond Travel.com I have read MOZ's ranking factors for 2013 and also the recently published report from SearchMetrics. In the last few days, I've added more quality text to the homepage and shortened my page title on the homepage (although Google has been changing my homepage browser title to put my brand name first in the title - and they haven't for my competitors). Over the past few months, I've really cleaned up my link profile to the best of my ability. I've never really taken part in any negative or black-hat practices. I am trying to get more links that use my 'brand' name rather than exact anchor text. I believe I have a natural profile - any thoughts? 2. One thing I notice is the higher ranking of larger brands now (at least in my field). Just because a domain with higher authority creates one page of content, how can that outrank me? I mean, I've got ten years and 600+ darn good articles of content on my website. How can one domain that is very 'general' (for example, well known in the world of travel and not specialized or niche like mine) outrank me? How can it be that Google allows larger brands to outrank smaller ones just because they have more backlinks and domain authority, but no real content to support these pages? Is content truly king? I am thinking about an article: "Google, Brands, and the Death of Small Business Online." Anyone wish to collaborate here? I am not being hatelful or resentful, but I foresee the day when an 'alternative' search engine emerges, doesn't allow crap ads, allows users more flexibility, and brings search to the next level. Not all of us want the big brands and are searching for alternatives that stand out. I ignore them when I am searching mostly. Any thoughts or elaborations? Thanks!
Moz Pro | | journeybeyondtravel1 -
Need help with Opensite explorer
Hi, Every time i try to create an advanced report with Opensite it will get to around 4-6k links and then start to finalize the report, however it says i have 750k links aiming at my root domain. I have not used any of the page/domain authority filters, any ideas on why this could be cutting me off? Kyle
Moz Pro | | kyleNeedham0 -
This Rookie needs help! Duplicate content pages dropped significantly.
So I am pretty new to SEO Moz. I have an e-commerce site and recently did a website redesign. However, not without several mistakes and issues. That said, when SEO Moz did a crawl of my site, the results showed A LOT of Duplicate Content Pages on my site due to my having one item in many variations. It was almost over whelming and because the number of pages was so high, I have been trying to research ways to correct it quickly. The latest crawl from yesterday shows a drastic drop in the number of duplicate content pages and a slight increase in pages with too long page titles (which is fixable). I am embarrassed to give the number of duplicate pages that were showing but, just know, it's been reduced to a third of the amount. I am just wondering if I missed something and should I be happy or concerned? Has there been a change that could have caused this? Thanks for helping this rookie out!
Moz Pro | | AvenueSeo0 -
I need a tool/tools to extract keywords from say 50 sites in one niche and then check the rank tor those sites
This is for telemarketing of seo services I want to have some insight into an industry before I call them could this be done with the adwords keyword tool api and then exported to excel. It would also be nice to have data on backlinks say from seo moz opensite explorer.. Its just that the research you do before you even call a potential client is so time consuming and you can never really check to see how they are ranking for there main keywords manually. We are trying to automate as much of this initial research as possible... Any Idea's Thanks
Moz Pro | | duncan2740 -
Need a Google Doc That Imports List of Links From SEOMoz API
Does anyone have one they'd like to share. I've seen the great ones by Tom Anthony but I am looking for the list of the first 1000 links that are available as part of the free API to be brought back into a Google Doc.
Moz Pro | | belasco0 -
Seomoz staff help needed
I have this new client new domain new website, www.ard.uk.com when seo moz crawls the site it says it has 24 million links mozrank of over 7, looks amazing but impossible can someone as seomoz have a look please
Moz Pro | | francesco-2850160