Google locations question for organic search...
-
If you set your Google location to "Dallas, TX" and you do a search for "web design dallas", my client shows up #4. If you change your google location to anywhere else in the US, he is #1. How can I be #1 in Dallas and the US?
(My client is not really in Dallas but I didn't want to give away the city, their site, etc)
-
Hi Trey,
Sorry I wasn't able to offer you a better response on this one. And that is definitely tough when clients are overly preoccupied with rankings.
One other little question for your consideration: In terms of the 4 top businesses' distance to the Dallas city centroid, how close is your client? Again, my standard thinking would be that this would only affect true local results, but who knows? Is the business ranking #1, perhaps, closer to the center of the city than your client?
At any rate, I'm glad you have a few ideas to follow and wish you good luck. Happy New Year!
Miriam
-
Thanks, Miriam.
My original thinking was that I didn't have enough local citations, links, etc. So I concentrated more on that. Then I tried to get only high pr backlinks. Then worked on social marketing knowing that plays a bigger role nowadays. According to the links analysis tool provided here, I am in significantly better seo shape than the competition. There is one site, however, that has significantly more backlinks than I do. Maybe that is the reason...but then again, why am #1 everywhere else? Who knows?
I believe you are correct in that there is no simple answer to this. Just one of those things, I guess.
I will take your advice and see if Bill has anything about this.
My client (who is a web designer - just not in dallas) is one of those "gotta be #1" type guys. We had the biggest argument over this because me, rank tracker and everything thing else said he is #1 but his location is set to "dallas" and he is #4 there.
Thanks, again.
Trey
-
Hi Trey,
I'm sorry you've been on the trail of this puzzle for months to no avail. I want to assure you that I do understand what you are talking about in regards to the setting of location within Google, etc. I have a feeling the reason asking this question in fora isn't yielding a simple answer is that there isn't a simple, standard, across-the-board reason for the ranking variations that you've observed.
I believe that, as the SEO on the project, your best shot will be to use whatever competitive analysis tools you prefer (we have awesome ones here at SEOmoz) to see if you can spot a meaningful difference that would explain why Google feels one site is more relevant to the query than the other, if the person is searching from within the city in question. It may turn out to be something as simple as a title tag structure that favors the local term to something as complex as the authority or locale of the links pointing to one site or the other. It will take some digging and is not something that can be answered at a glance.
That being said, I'd like to throw a couple of notes in here for your observation.
Using your hypothetical query (I understand this isn't really your client's industry or city), I see slight variations in rankings when I search for 'web design dallas' from my own city in California, 'web design dallas tx' from my own city in California and 'web design dallas' when setting my location to Dallas, TX. The top 4 businesses are all moving around slightly within the top 4 positions for these very slightly different searches.
What makes me curious about this situation is that 'web design' is one of the few local queries for which Google refuses to show local results. Their policy is not to treat web design firms as local, but looking at the little ranking variations, I have to wonder if some of the local search ranking factors are being applied under the surface. Now, what I don't know is if your client is actually a web design firm or in one of the other few industries that are barred from inclusion in local search. If they are, I wonder if Bill Slawski at SEObytheSea has written about any patents that might speak to these observable variations. It might be worth contacting him directly about this. He's very good.
There are also the effects of personalization to consider, and whether this is causing any of the ranking variations.
The upshot is, I can't provide a simple answer because I believe in-depth analysis will be required to discern the differences, however large or small, that might be causing Google to handle the results this way. It's probably going to be slightly different in every case. I think you've got a big challenge to surmount...and I hope you don't have one of those difficult clients who pins all expectations on rankings instead of conversions.
Sincerely wishing you good luck in your work and I would be very happy to hear from you if you managed to discover what you feel the solution is!
Miriam
-
Yes, I know. Thank you for your reply.
I understand all that. I have watched that video and a hundred more just like it. Maybe I'm not explaining myself well enough.
I'm talking about how you can set your location on google. After you do any search, if you look to the left, halfway down, you will see a place where you can set your default google location. If you set that to Dallas, TX and then do a search for "web design dallas" you will get different search results than if you set it to San Diego, CA (example) and do the same search for "web design dallas".
I got the #1 spot but not if your default Google location is set to Dallas, TX. So if you set your google location to anywhere else in the world and do a search for "web design dallas", I am #1. If your google location is set to Dallas and do the same search, I am #4. Can't figure it out.
I have asked this question for months and nobody knows what I am talking about or can't give me a straight answer. Thought for sure someone here might have a clue.
Thanks, again.
-
Hi Trey,
I'm the Local SEO Associate here in Q&A and just wanted to pop in to mention that Google does not show Places results for web design companies. They haven't since January of 2010, if I recall correctly. Definitely check out the tutorial JP has mentioned, but bear in mind, your efforts to rank organically for any term are pretty much going to come down to the old standby's of how the site is optimized, linked within, linked to, marketed and used by humans.
Miriam
-
Thanks for the reply.
I'm talking about organic search - NOT Google Places. I understand the differences but my keywords don't show a Places listing when searched.
And yes, my keyword shows up #1 in the rank tracker tool.
-
Are you talking about coming up in Google Places as the #1 position or in the regular organic search? Rand just put up an awesome tutorial on local search - go to Learn SEO, then Pro Webinars and look for the one about local content. I just finished watching the video, and it was awesome! Tons of ideas.
Did you use the seomoz.org/rank-tracker tool? Does it show you rank #1 for this term? My guess is that it doesn't....I'm interested to know.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Methods for estimating competitor website traffic from natural search
Hi all, I'm currently working on some competitor analysis and estimating website traffic based on rankings and estimated search volume for approximately 500 keywords. I'm then estimating based on click through rate from Webmaster tools. I think this will give me a relatively accurate estimation but was wondering how everyone else does this? Any other methods out there? Thanks, Elias
Competitive Research | | A_Q0 -
I Got A Scraper Delisted From Google ...
I have an electronics niche news website. A scraper who had an online store selling products in my niche copied every one of my articles and posted them on his site under the heading "News" ... generally within 1/2 hour of me posting them on my site. His site was even showing up in the rankings before mine. I filed a copyright infringement claim with Google two weeks ago via their online form explaining what he was doing. Today, I received an email from Google saying that they have reviewed his site and have delisted it from the search engine. I just checked, and he is GONE ... completely delisted, no trace. My site traffic has also jumped at least 25% today. It pays to complain! Just sharing 😉
Competitive Research | | Humanovation3 -
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
Local SEO questions
Been getting into Local SEO a bit but still not completely up to speed on a few things. Would appreciate any input by experienced local SEO's to any parts of this: Ill ask my broader questions within the context of an example. I have a client who is a part of a keyword niche that isn't exactly what Google might consider "local". What i mean by this is that if you are a car accident lawyer and you type this into Google Google with spit out local results because it seems to know which terms are searched for with intent to find local results. This client makes essentially medical form software which I dont get any local results for when I search for their keywords. But they do have a local focus as in they have an address in a city which is a target market. The client told me they are looking to target other markets nationally as well down the road. However they don't have brick and mortar locations for these other cities so I am under the impression that it wouldn't be something we could target locally. This brings up a strange question in my mind though - if you need an address for a physical location for each city you want target...if you want to target the whole country locally, you would need to have a location in every city? Is there any way to target local focus without purchasing a new office in every city you target? Or can you target a state with one office etc or is Google bond things down to cities or understood regions? Does it sound like this company should even be doing local? The last part to this is whether or not there is any way (tool?) to figure out what local areas are searching for you keywords? Why doesn't Google allow us to use the Keyword Search Tool to see traffic etc for more than just a nation or the globe? What I would love to see is, which cities get the most traffic for X keyword term and have the lowest competition. Then it might justify having to buy some Regis office in a random location. I feel like this doesn't exist but maybe some of you have some ideas to direct me...
Competitive Research | | eastco0 -
Huge Update of Google Mobile Search
Latest years google is working a lot on mobile things. How do you think, is it possible after some time to see in mobile search results only mobile versions of websites. As valuable website parameters are completely different for web and mobile versions. Web needs quality content; mobile needs fast and simple content. Now it looks like something is missing in mobile search results when google gives me heavy website, which might even have no mobile version. Either redirection is also not the thing i searched for.
Competitive Research | | bele0 -
Another how the *%#^ is this site ranking question
I saw a question posted by someone a while back asking how a certain (in their opinion crappy) site was ranking in the top then. It happened that there were some good reasons for that site ranking. Well.... I have stumbled on a site that seems to be ranking for (almost) no reason at all: relatively low DA/PA very few inbound links (none seem to be that special) thin content The only thing I can think of, is that the site has the keyword in the domain name. But looking at the search results, there are other domains with exact match keyword in URL and somewhat stronger metrics that don't rank.
Competitive Research | | inhouseseo0 -
Unjustified ratings and reviews in google SERP?
I was checking Google US for some search term my company is interested for and found a thing I cannot explain well. The site Tradecarview is shown with a rating of 4.4 stars from 4209 reviews. (Please see attached image).The same rating is shown on their homepage, but I could not find much more details. (By the way: Tradecarview is a sort of directory for used car dealers to post their vehicles, something similar to Ebay or Yahoo motors.) The question is simple: is Google trusting the ratings given directly on the website? Maybe just summarizing the ratings shown here? http://www.tradecarview.com/pr/providerlist.aspx?pn=0&st=7 Or are there other sources I couldn't find that Google used to specify the rating? What do you think? Thank you in advance for your answers, Dario Pe1ft.jpg
Competitive Research | | Darioz0 -
Is it valuable for a local business to build links into its Google Place?
G'Day All, Almost all of my clients are geo-based small service-based businesses. I've noticed during my research that the google places for our competitors in 3 separate niches (3 different clients) seem to be the dominating results for almost all relevant keyword terms. I'm curious to see if anyone has actively tried to increase the ranking of a google place by building links into it. Is this something that anyone else sees value to for a local small business? I would love to get some thoughts. And for that matter I'm also curious to see if anyone thinks there might be value to optimizing a Facebook Fan Page or Yelp Business page. They all seem to be key drivers of traffic our client websites so I'm wondering how difficult it is to make them rank as opposed to a website. Thanks!
Competitive Research | | blahblahblah20150