Which is better for SEO. 1 big site or a number of smaller sites.
-
Hello , I am about to create a website with product reviews for a certain niche.
What i want to know: Is it better for me to have a site with all reviews , like nicheproductsreviews.com and then have
nicheproductsreviews.com/product-one-review.html
and
nicheproductsreviews.com/product-two-review.html
or
buy multiple domains to have product name in the domain name, like product-one-review.com and product-two-review.com
As far as I understand, first approach consolidates all pages on the same site , consolidating all the link juice to it. However, second approach lets me have the product name in the main domain URL.
Which way is better for SEO and why?
-
It may be that when someone searches for product one that the site product-one-review.com is better than the product one page on the .com site all other things (links etc) being equal.
However what happens if the visitor wants to buy product one and product two at the same visit and in the same transaction, would they have to jump between two different sites? Would there be duplicate content on the product one site about product two that was also on the product two site.
There are non-SEO considerations to take account of.
I would go for the .com site with pages devoted to and fully optimised for each product and then try and link build for those product pages.
Hope this helps!
-
You are completely right. Keywords in domains is the only reason i was thinking of spreading them out. And again , I as well heard of the dialing down the "keyword in domain" importance. The niche I am trying to go into is not that competitive, so i would assume that i can have the same advantage by making 10-20 .edu and .gov links.
Am i mistaken somewhere, but now I think to go with the "all-in-one" structure
-
Well, in terms of keywords in the domain, historically, in my experience, that has been a great benefit. However, there has been talk that this will be dialed down soon.
Is it your intention to inter-link the sites?
There doesn't seem to me to be any additional benefit of spreading the reviews across multiple domains. At least not based on the example as given.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important are author bios to SEO?
I'm trying to understand the importance of author bios to Google and its latest algorithms. Some say author bios affect rankings, but others say that has not been specifically stated by Google — but it does affect the user experience. Anyone have input on this? Thanks!
Algorithm Updates | | SallieJ0 -
Do we take a SEO hit for having multiple URLs on an infinite scroll page vs a site with many pages/URLs. If we do take a hit, quantify the hit we would suffer.
We are redesigning a preschool website which has over 100 pages. We are looking at 2 options and want to make sure we meet the best user experience and SEO. Option 1 is to condense the site into perhaps 10 pages and window shade the content. For instance, on the curriculum page there would be an overview and each age group program would open via window shade. Option 2 is to have an overview and then each age program links to its own page. Do we lose out on SEO if there are not unique URLS? Or is there a way using metatags or other programming to have the same effect?
Algorithm Updates | | jgodwin0 -
Loss of 1,000 links has negatively affecting rankings
Hey there, One of the clients we're working with has lost about 1,000 or so backlinks over the last two or three months - mainly old article and directory links - and it has massively affected the site's search rankings. The site was ranking for pretty much all of its keywords in prominent positions on Google (mostly first page) but has now seen positions dive to 50, 90 and even outside of the top 100. Is there any immediate action we can put into place to help restore our rankings?
Algorithm Updates | | Webrevolve0 -
Server Location & SEO
So I just read an interesting Tweet: #SEO Tip: #Google takes into account the location of the server (the IP) when projecting the search results #web This is something I had not thought of. I suppose my question then is HOW does it factor this information into it's results? For some reason, one of our sites is hosted on a Canadian server. We are a cloud hosting company and we serve all of NA with data centers in the US and Canada... For whatever reason we've used the Canadian server farm for our web server. Could this possibly be hurting our NA google SERPs? Anyone have any thoughts on this?
Algorithm Updates | | jesse-landry0 -
With MATT telling PR gone which factor tells now site is good
MATT CUTTS in his like second last video told the world.Guys turn off PR in your Browser.If PR is no longer have value than what an SEO professional needs to know is the site good or bad. 1.Domain authority. 2.alexa 3.SEMRUSH rank 4.compete. So guys need your advice about it.
Algorithm Updates | | csfarnsworth0 -
How to optimise a news site? - tomorrows chip paper terms
Are there any specific tips to how to gain traffic from very short lived search terms? If the site you are SEO/SEMing want to go for search related to things like the latest celebrity breakup, or a fashion event that lasts less than a week The onsite stuff seems pretty good as SEO onsite tools generally give it an A grade Is it just a case of doing the same stuff as normal, but faster? 😉
Algorithm Updates | | Fammy0 -
How vital is it for a site to have a mobile site for mobile SEO?
With the exponential growth in mobile device sales and usage and an expected 980% growth in advertising next year for/on mobile devices, we at http://www.mobilewebsitegurus.com decided that it was time to help companies create great looking mobile websites that are user friendly and SEO friendly at affordable rates with tons of features built in from the start. However, when selling our design, how important is it to have a GOOD mobile site compared to a big one to rank on mobile devices? We head that Google was thinking of only showing mobile sites on mobile devices. NOT TRUE. Then we read/heard that the rankings were MUCH BETTER if you had a mobile site, but after a lot of research we found that too NOT to be true. On most sites there were NO difference. So what is the TRUTH about this and is it maybe just that it will happen, just has not happened yet - the different rankings for mobile and regular sites on mobile devices that is? ANY insight in this would be great not only for us but for the entire SEO community 🙂 Thanks. ALSO, add "Mobile SEO" to the boxes below of "Topics" since mobile SEO will grow in importance.
Algorithm Updates | | yvonneq0 -
Multiple Listings in Results fading Local SEO
Lately I am noticing multiple listings for results seem to be fading away. Example is one domain being listed twice for a search phrase The Home page for example and an Internal Page. Is anyone else seeing this? Safe to say Google wants to see 10+ individual domains per results page?
Algorithm Updates | | bozzie3110