Strange bounce rate trending
-
what would make it jump up/down so suddenly like that?
-
Could there ever have been a promotion or popup or redirect to another page that would have registered as a second page view and thus killed the bounce rate? Was GA tracking external clicks for some of that?
I'd go into GA and select one of the time frames where the bounce rate increased or dropped off, then start looking at other things. Was there a page that had a bunch of views then dropped off? Look at any clues of things that might have the same trend and help explain what happened.
-
Agree, possible there are duplicate GA scripts on part of pages.
-
Nope, never PPC. and no, the site hasn't really changed at all. it is a chat forum, phpbb install, and exact same theme that whole time.
-
I had something very similar happen, and in my case the part with very little bounce rate was where I had two GA scripts on my site at the same time without realizing it. It's a Wordpress site, and I had both a GA plugin installed and custom GA code to track ecommerce sales across a different domain.
-
Thats a 2 year time period you posted, has the site design or structure changed over that time? If so thats most likely the issue. Also, was there any period of time you were running PPC in that timespan?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adjusted bounce rate affect avg time on page?
I recently read Rob Beirne's piece on how and why to set up an adjusted bounce rate in Google Analytics (https://moz.com/blog/adjusted-bounce-rate). I am getting myself ready to talk to our site team about why we should set up an adjusted bounce rate and am anticipating some questions I'd like to be able to answer: 1. Will an adjusted bounce rate improve the accuracy of our avg time on page metrics? 2. Are we able to keep the unadjusted bounce rate in GA as well, so we can compare the two metrics if we ever need to? Does anyone know the answers to these questions? Any help would be much appreciated!
Reporting & Analytics | | seoisfun0 -
High bounce rates consistent with a login that takes you to a 3rd party site?
My firm has a credit union client whose bounce rates skyrocketed after implementing an online banking portal. Logging in to the online banking portal takes you to a 3rd party site. Would arriving at the site and immediately logging in be considered a bounce? And if so, would a high bounce rate actually correlate with a warm reception to their online banking tool?
Reporting & Analytics | | TheKatzMeow0 -
Bounce rate and Chrome
My client had a large spike in their bounce rate at the end of June, 2017. After spending far too long looking around Google Analytics I discovered that the bounce rate increased 5x when version 59.0.3071.104 of Google Chrome appeared on the scene. Version 59.0.3071.102 and older had a bounce rate of about 13%. Version 59.0.3071.104 increased to 65%. Each subsequent version is about the same.FireFox, Safari and the rest are showing no significant changes.Any idea what is happening here?Many thanks.
Reporting & Analytics | | climber170 -
How to see organic traffic trend in GA?
Hi Guys, I want to identify whether organic landing pages in Google Analytics month on month (over 6 month period) have increased or decreased in traffic and whether the traffic trend is positive or negative. See attachment of the data. In total there are 500 pages, so it's just not feasible to review each organic chart for each organic landing page to view the trend. I’m sure there is some way to view this in Google Analytics, but just not sure how. Any suggestions? Cheers. 0Bnv85G.jpg
Reporting & Analytics | | spyaccounts140 -
How to check bounce rate of mobile or ipad checkout steps? How to check Funnel for mobile or ipad?
Hello Guys, Is there any way to check bounce rate of mobile or ipad checkout steps till thankyou page? Also separate Funnel visualization for mobile or ipad? John
Reporting & Analytics | | varo0 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
Bounce rates plummeted
In Google Analytics, my average bounce rates plummeted basically overnight. I went from a consistent average daily bounce rate of about 65% to an average daily bounce rate near 5%. My average number of visitors has stayed the same. I don't think there is any significant change I made to my site that may have caused this. Has anyone else had the same problem and know why it happened and how to fix it? Thanks in advance!
Reporting & Analytics | | Ericc220