Breadcrumbs how important are they
-
Hi, i am working on a joomla template site and i am just wondering how important the breadcrumbs are.
I have one installed at the moment but what i have noticed is, what is showing on the main menu is showing on the breadcrumbs so i am not sure if i really need the breadcrumbs module.
any help and advice would be great
-
so you suggest that i get rid of the breadcrumbs and just keep the other menu's then
-
Effectively it looks weird... from what I see, you have two breadcrumbs: - the first is the one just under the "cheap flight" menu (which, when you move your mouse over, shows itself correctly) - the second just under it and just above the body area. So, I wonder if the cheap flight menu is correct there, or would have needed to be a dropdown menú of a category "Cheap Flight". If I was you I would look that. And I would check also the breadcrumb module: are you using the Joomla original one (it seems so by the second) or are using also another module with the same function (at it seems from the first)... the correct one is the second, by the way. Finally... if the architecture of the site is going to flat as it is now (just one level), then the breadcrumb is not necessary. It is when the navigational levels are more (i.e.: home - category - subcategory - product/article).
-
thank you for that. this is my problem, the site i am working on is the following
http://www.cheapflightsgatwick.com/ and my problem is, the main menu is then copied onto the breadcrumbs, which i do not understand.
is there an example of a site that uses breadcrumbs
and will my site look silly by having two menus the same
-
Hi Diane,
I personally suggest you to maintain the breadcrumbs in your Joomla site.
Even though, when it come to SEO, they are not a primary on factor, surely they are taken into consideration by Google, so much that Google may use them in the SERPs snippets (as well explained by Bill Slawski in this post.
Surely, being the breadcrumbs nothing else than a schemating link representation of the "navigational branch" of the page, it helps search engines understanding the navigational architecture of the site.
A good resource about breadcrumbs and SEO is this old but still valid post by Ann Smarty on Search Engine Journal.
Finally, the breadcrumbs have a great usability importance, because they make really easy for any users to move throughout the content navigation of the site. Surely, as some tests prove, it is a page per visit incentive. You can read more about its usability advantages in this post
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different breadcrumbs for each productpage
Hi all, I have a question related to the breadcrumb. We have an e-commerce site. There is a difference in the breadcrumb when navigating to our products vs directly browsing to the URL of the product. When you navigate to the product the breadcrumb looks like this (also in the source code):
Technical SEO | | AMAGARD
Home > Sand > Sandpit sand > Bigbag Sandpit sand type xyz When you visit the product URL directly, the breadcrumb looks like this (also in the source code):
Home > Bigbag Sandpit sand type xyz Looks to me that can be confusing for a search engine and that it is unclear what the site's structure/hierarchy is like (and also for a user of course). Is that true? If yes, does this have a big direct negative impact looking at SEO? Thanks in advance!0 -
Breadcrumb JSON Extraction?
Sorry the title may not make the most sense as I'm not entirely sure what my question would be phrased as. https://developers.google.com/structured-data/breadcrumbs#examples We have breadcrumbs on our site, these are generated by a plugin. So for example we have: Where am I: Homepage Page 1 [Page 2](../../Page 2 "Page 2") <a id="ctl00_RptBreadcrumbs_ctl04_link" title="Page 3">Page 3</a> Do we have any way where we can implement this without development being involved? Alternatively is there anyway to use the current url? (as we do use folders) so an example being: http://domain.com/page1/page2/page3 Probably not possible but I live in hope.
Technical SEO | | ThomasHarvey0 -
How can you best use additional domains with important keywords
Currently I have a corporate website that is ranking all right. However, I have some additional domains containing import search terms that I would like to use to get higher rankings for the corporate website, or allow these domains to generate more traffic for the corporate website. What are best practice in using these domains with keyword terms, to make most use of them, for ideally both ranking as well as generating additional traffic. All input is highly appreciated.
Technical SEO | | moojoo0 -
The importance of url's - are they that important?
Hi Guys I'm reading some very contrasting and confusing reviews regarding urls and the impact they have on a sites ability to rank. My client has a number of flooring products, 71 to be exact - categorised under three sub categories 1. Gallery Wood - 2. Prefinshed Wood - 3. Parquet & Reclaimed. All of the 71 products are branded products (names that are completely unrelated to specific keyword search terms. This is having a major impact regarding how we optimise the site. FOR EXAMPLE: A product of the floor called "White Grain" - the "Key Word" we would like to rank this page for is Brown Engineered Flooring. I'm interested to know, should the name of the branded product match the url? What would you change to help this page rank better for the keyword - Brown Engineered Flooring. Title page: White Grain Url: thecompanyname.com/gallery-wood/white-grain (white grain is the name of the product) Key Word: Brown Engineered Flooring **Seo Title: **White Grain, Brown Engineered Flooring by X Meta Description: BLAH BLAH Brown Engineered Flooring BLAH BLAH Any feedback to help get my head around this would be really appreciated. Thank you.
Technical SEO | | GaryVictory0 -
Is it ok to use H1 tags in breadcrumbs?
A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs. So: products> Gifts > picture frame with h1 tags round the word "picture frame". Is this ok to do? Or is it a bad thing for SEO purposes? Thanks
Technical SEO | | AL123al0 -
For keyword relevance, how important is proximity to beginning of the line and/or page?
A client and I are debating between two taglines, which both contain an important keyword phrase. This tagline will exist as the H1 on the homepage, as well as in the header with the logo on internal and landing pages. The tagline structure is either: [keyword phrase] Solutions or Single Source [keyword phrase] Can anyone weigh in on which is better? Thanks much!!
Technical SEO | | imagodig0 -
Is Pinging important?
Somebody suggested me to ping my website's backlinks using services like www.Pingler.com. Firstly, I don't know what 'pinging' is and why is it important. Secondly, Should I go for it? Lastly, what kind of links should I ping regularly? I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
Technical SEO | | KS__1 -
What pages of my site does Google rank as the most important?
If I type site:youtube.com into Google, are the results listed by what Google considers to be the most important pages of the site? If I change my sitemap should this order change? Thanks!
Technical SEO | | Seaward-Group0