Breadcrumbs how important are they
-
Hi, i am working on a joomla template site and i am just wondering how important the breadcrumbs are.
I have one installed at the moment but what i have noticed is, what is showing on the main menu is showing on the breadcrumbs so i am not sure if i really need the breadcrumbs module.
any help and advice would be great
-
so you suggest that i get rid of the breadcrumbs and just keep the other menu's then
-
Effectively it looks weird... from what I see, you have two breadcrumbs: - the first is the one just under the "cheap flight" menu (which, when you move your mouse over, shows itself correctly) - the second just under it and just above the body area. So, I wonder if the cheap flight menu is correct there, or would have needed to be a dropdown menú of a category "Cheap Flight". If I was you I would look that. And I would check also the breadcrumb module: are you using the Joomla original one (it seems so by the second) or are using also another module with the same function (at it seems from the first)... the correct one is the second, by the way. Finally... if the architecture of the site is going to flat as it is now (just one level), then the breadcrumb is not necessary. It is when the navigational levels are more (i.e.: home - category - subcategory - product/article).
-
thank you for that. this is my problem, the site i am working on is the following
http://www.cheapflightsgatwick.com/ and my problem is, the main menu is then copied onto the breadcrumbs, which i do not understand.
is there an example of a site that uses breadcrumbs
and will my site look silly by having two menus the same
-
Hi Diane,
I personally suggest you to maintain the breadcrumbs in your Joomla site.
Even though, when it come to SEO, they are not a primary on factor, surely they are taken into consideration by Google, so much that Google may use them in the SERPs snippets (as well explained by Bill Slawski in this post.
Surely, being the breadcrumbs nothing else than a schemating link representation of the "navigational branch" of the page, it helps search engines understanding the navigational architecture of the site.
A good resource about breadcrumbs and SEO is this old but still valid post by Ann Smarty on Search Engine Journal.
Finally, the breadcrumbs have a great usability importance, because they make really easy for any users to move throughout the content navigation of the site. Surely, as some tests prove, it is a page per visit incentive. You can read more about its usability advantages in this post
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My translated pages are categorized as subpages of the originals / Importance of hreflang tags
Hi there We have a website that is originally in German, but has an English translation for all pages.
Technical SEO | | Jess_Smunch
I recently created a crawl map for it, which showed that all our translated pages are indexed as subpages of the German originals. I wonder if this is normal, or if it will have a negative impact on our SEO. If they are subpages, will Google still index and rank them with the same importance as the originals?
If not, what can I do to make them standalone pages and not subpages? Also, we have a few issues with hreflang tags that we cannot fix easily as our CMS does not give us a flexible option for editing our code. I wonder how much impact hreflang tags have on our ranking and if we can just disregards these issues? We use Hubspot as a CMS, if that matters. Thanks for your feedback!0 -
ALT tags - How important are they?
I realise ALT tags are important from an accessibility perspective but in terms of organic search, do they carry much value? I have a big site and it doesn't look like ALT tags have been added generally, it would be a massive job to fix and I'm just trying to weigh up what to concentrate on first. Does anybody have any real life experience?
Technical SEO | | seoman100 -
How important is AMP?
I have a client site with 200+ landing pages. We implemented AMP and many of the pages lost a lot of key elements including, sidebars, Calls to Action and footers. Our developer claims that we need to customize each of the 200+ pages for AMP to show those things (don't 100% believe him). So the questions are: a. How important is AMP? if we dump AMP will that hurt us? The site is already mobile friendly and clean, loads fast.
Technical SEO | | dk7
b.Does it sound fishy that he says each page needs to be cusotomized to show sidebar, footer content, CTAs?0 -
Is Removing Breadcrumbs Detrimental for SEO?
We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
Technical SEO | | AliMac260 -
Is it worth re-structuring URLs if breadcrumbs are enabled?
Hi Moz Community, I am wondering if anyone can shed some light on this current predicament I am facing... For my website, which is the site for a magazine I work for, the current URL structure is www.website.com/article-title At first glance, I thought it must be that we would have to re-structure the URLs to include the category structure, for example... www.website.com/category/sub-category/article-title However, upon deeper investigation, I've seen that we do actually have breadcrumbs enabled therefore google is indexing and following the structure that we would re-activate for the URL structure i.e. www.website.com/category/sub-category/article-title With this in mind, is it actually worth re-structuring the URLs to include these categories as it will take a long time to organise and implement?! Obviously, thinking in terms of UX, it is a must-do, but I'm just trying to weigh up the pro's and cons with this.. Appreciate your help, Leigh
Technical SEO | | leighcounsell0 -
The importance of url's - are they that important?
Hi Guys I'm reading some very contrasting and confusing reviews regarding urls and the impact they have on a sites ability to rank. My client has a number of flooring products, 71 to be exact - categorised under three sub categories 1. Gallery Wood - 2. Prefinshed Wood - 3. Parquet & Reclaimed. All of the 71 products are branded products (names that are completely unrelated to specific keyword search terms. This is having a major impact regarding how we optimise the site. FOR EXAMPLE: A product of the floor called "White Grain" - the "Key Word" we would like to rank this page for is Brown Engineered Flooring. I'm interested to know, should the name of the branded product match the url? What would you change to help this page rank better for the keyword - Brown Engineered Flooring. Title page: White Grain Url: thecompanyname.com/gallery-wood/white-grain (white grain is the name of the product) Key Word: Brown Engineered Flooring **Seo Title: **White Grain, Brown Engineered Flooring by X Meta Description: BLAH BLAH Brown Engineered Flooring BLAH BLAH Any feedback to help get my head around this would be really appreciated. Thank you.
Technical SEO | | GaryVictory0 -
How important is using hreflang if u have plenty of other geo signals ?
HI How important is it to use the hreflang attributes and supporting sitemaps (and do you need both) ? Since if sites are being set up on country specific tlds (but on top of WP multisite network.domain.com environment) and geotargeted in GWT, as well as country meta tags and local schema etc etc that should send enough signals shouldnt it 🙂 ? Implementation of hreflang seems like an absolute technical nightmare All Best Dan
Technical SEO | | Dan-Lawrence0 -
How important is keyword density?
Several leading experts say that keyword density isn't all that important. What do you think of keyword density? Do you incorporate it into your day to day activities?
Technical SEO | | nicole.healthline0