What is the Best Way to Become a Guest Blogger?
-
What have you found to be the best way to convince quality blog sites with authority to let you become a guest blogger for their site?
I know that providing samples of quality writing is key. But other than that, what is the best way "in"?
I have a handful of quality writers at my disposal and also write myself, but I'm trying to find effective ways of convincing established blogs to let me write for them.
Please send me your best, most creative suggestions! What has worked for you?
Thank you,
Afshin
Apples of Gold
-
In regards to mentioning you are going to link to your site, I like this quote a lot: http://www.seomoz.org/img/upload/graywolf-tweet.png
-
I tend to be as upfront as I can. In most niches there are masses of guest writing opportunities, so the costs are largely outreach time. The less of everyone's time you waste the better - you get to contact more opportunities and they don't get annoyed!
I'd tend to include sample links in the articles I send, if that is the route taken. If not I'll mention it in the email.
However the approach depends a little on the overall approach you are taking. If you are targeting sites that already have guest blogs there is no need to spell it out. If you are targeting people you have already built a relationship with you can often be more blunt, etc.
-
Hi applesofgold,
Some good advice here. I would agree with EGOL that the best approach is to find people who are already open to guest bloggers.
The easiest and most productive way of doing this is to use a service whose aim is to provide connections between those producing content or leads and those who need them.
Some of these are mentioned in Mike Scanlin's blog post How To Get The Equivalent Of $100K In PPC Ads For Free (and the comments). Those mentioned in the post include Blogger Link Up, My Blog Guest and Haro. I also like Source Bottle and find it really convenient that calls for articles and sources are easily accessible via their Twitter feed.
Hope that helps,
Sha
-
Here is an observation and then a suggestion....
**Observation: ** A person who owns a successful blog or website get lots of crappy articles sent to her by people who are simply trying to market their crap to her audience or take advantage of her success in some way.
That's just a warning to let you know that your offer to this person better be mighty good and look like she is going to gain a lot more out of the deal than you will. That means your content better be spectacular.
**Suggestion: ** Find someone who already accepts guest bloggers or who has multiple contributors to their blog. If a blog or a website does not already have guests or multiple authors there is probably a reason. Don't waste your time trying to change people's thinking.
When you find some potential blogs or websites send them an article or an infographic or a blog post that they can publish and know that it will not be duplicated anywhere else on the web. Be sure it is good enough that the blogger will get more out of the deal than you will. If you don't have that you will not get a deal because other people are not going to go on a crusade for your brand.
-
Thanks, Mat. I sent out 4 requests yesterday to quality related blogs by simply emailing them and showing them a sample of my writing and letting them know what I had in mind.
I did mention that I would put our link in the "author bio". Is this is a turn-off for potential blogs to mention right away? Or should I try to "hook" their interest before mentioning this. I've noticed that guest bloggers that have approached me have not mentioned this until after I ask them what their terms are.
Thanks,
Afshin
Apples of Gold
-
This sounds trite, but the best way is "try".
People are more receptive to guest blogging that you might imagine. If you can initially hook their interest and stand out from the offshore junk peddlers, and have some decent content at hand then you are heading the right way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Guest Blogging Plugin?
I have tried numerous times to use the MyBlogGuest plugin on my websites I manage for clients. I have NEVER had success with that plugin. Has anyone used that plugin and have it actually yield any results? I have followed all necessary steps, consistency, etc. Nothing. Is there any plugin out there better?
Content Development | | cschwartzel0 -
Blogger to Wordpress guide on moving
Hi does anyone know a good guide for moving from blogger to wp, without losing rankings and moving over content and comments? I also want to change from a .blogspot addres to my own .com any help?
Content Development | | xoffie0 -
How to promote press releases and guest posts
Hi, i would like to know what is the best way to promote press releases and guest posts. We do a lot of guest articles where we write for other sites and we also do a lot of free press releases, but i would like the hard work to pay off and would like to know what are the best methods to promote these press releases and guests posts. what I would like to do is to have our brand name come up a lot in the search engines. any other methods to do this would also be a great help
Content Development | | ClaireH-1848860 -
What are the best wordpress theme clubs
Hi, i am looking for the best theme clubs out there for wordpress, i am looking for clubs that offer support and also ones that have a forum that you can share ideas as well as get support. any suggestions would be great
Content Development | | ClaireH-1848861 -
Blog setup best practices
Does SEOmoz have any "best practices" on setting a wordpress blog? Things such as essential plugins, best practices on category structure, what to do and not to do? Thank you!
Content Development | | seomozinator0 -
Best Alternatives to Google Knol
We have some Google Knols that have done well but now they have to be moved (Google closing). The popular alternatives are: Annotum (new, based on Wordpress and containing scholarly articles) Wordpress.com Blogger Although those could work I am seeking out other viable alternatives. Any suggestions? Squidoo is spammy but has anyone had any good things to say about it? Thanks!
Content Development | | geteducated0 -
What is the best way to get around duplicate content when you are advertising exactly the same content on two different sites?
I am currently trying to improve exposure for an online degrees website but the content for the degree program pages is exactly the same as the company's main website. What would you suggest for getting around the duplicate content issue as a lot of the curriculum content will obviously be the same for each module, etc? Thanks
Content Development | | BeattieGroup0 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0