What's the best method for posting the same video with different phone and address on YouTube?
-
For a franchise network, what's the best method for posting the same video that is tagged with different phone numbers and address per each location on YouTube? Will this get removed as duplicate content eventually? Or if I use the geo-tagging feature, will this help?
-
The issue is, this isn't what the map location feature was designed for. If you take this approach, you're ultimately attempting to trick YT into thinking that your content is unique when it isn't and this will not be looked at kindly by Google. While your approach may work for now, the YouTube videos wont rank very well and you are putting yourself highly at risk of a spamming penalty in the future.
I think the single video option with dynamic page could definitely work, but it might be tricky to get the one page to rank 100+ geographical terms
An alternative might be not using YT to host, as Google can see the analytics info for YT and give negative quality metrics based on the fall out rate of the YouTube vids; which will inevitably be extremely high if it's an advert.
I would recommend using Wistia - http://wistia.com/ which Moz use, as they have an automatic sitemap submission service which is very nicely put together and easy to use if you're scaling the content over a vast franchise. You could upload multiple versions of the same video with Wistia and create unique pages for each franchise location and then you should be able to get blended results for multiple geographical terms - especially if you hook the pages with the videos on to the Google Local listings.
All that said, Google will be able to crack down on duplicate video in the future. Audio wave matching isn't that hard - they already do it for YouTube and will do it for other services in the future. If you can get away from totally duplicated videos, especially on the audio front, it would future proof you from Panda and other dupe content smack-downs. Maybe get a different actor (with appropriate regional accents) to do the VO for each franchise?
-
Hi,
I appreciate the thoughtful answer.
It's not to get long-tail traffic. We create an ad commercial and then tag it (logo, contact info, but the core being the same) for each dealer/franchise location and then they want it posted on YouTube, either in their own channel or the headquarters one. We have dup video all over the place because of this and I am trying to reign it in and create a good solution.
I figure most of this duplicated video will get rejected at some point, but was hoping that the Map Location feature on YT would help. If I have 100 of the same commercial tagged for the local dealer and located in different markets, it's logical that this could work.
Your third paragraph seems the best solution -- host an untagged version on YT and embed on dealers sites with relevant contact info.
Thanks again,
Richard -
Hi Richard,
The long and short of it is that yes, this will eventually get picked up as duplicate content and devalued, but moreover, if you upload the same video multiple times, you will be diluting the amount of potential views each version will get and therefore hampering the rankings on YT, Google video and Google organic.
Therefore, I would strongly recommend against uploading duplicate versions with differing meta-elements. What is the ultimate goal of these videos? Are you trying to get blended results to YT through submitting video- site-maps? Or are you trying to rank on YouTube for a variety of long-tail terms?
Either way, duplicate content won't be the way to go. I would either recommend optimising a single video for a host of long tail terms by building lots of strong anchor text links to it and hosting the video on a page on your own site which has a list of relevant phone numbers/addresses in the source but only delivers a single one to a human visitor based on IP?
Or, if you want to make lots of videos - they will all need to be broadly different so there is value in watching the whole series for any given user. The best way to do that is to take a simple concept and then just scale it by having duplicated branded wrapping and differing the internal content, such as with the following example, which I built last week: http://www.youtube.com/playlist?list=PLDCBEEAFF5571810B&feature=view_all
Those were made entirely within one day, without any expensive software, so it is possible to scale unique videos. If you do something like this, then you could add different phone numbers and addresses in the meta-data and tagging. Your channel actually has lots of good unique content, so I think you'll be best off sticking down this route and just scaling your production further.
Thanks,
Phil
-
Have you thought about adding a simple text screen to the beginning and end of the video?
To really make it unique you could do unique voiceover.... Get these from Hillbilly Widgets in Bugtussle, West Virginia 304-594-3334
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Merge or Add YouTube account to Google Account
Hello Everyone. We have a YouTube account that has been around for many years. We also have a separate google account that we use for webmaster/analytics/adwords/mybusiness etc... We just noticed that our YouTube account is not linked to this same account that the rest of our business uses for all other Google services. Is there any way to add our existing YouTube account to our existing Google Account? We don't want to re-upload everything onto a new channel as we'd like to preserve the age of the videos plus the views and comments. Anyone know how to accomplish what I have in mind? Thanks in advance!
Image & Video Optimization | | Prime850 -
How much can our page title, URL and alt-tag differ without negatively affecting SEO?
We are a bridal store selling wedding dresses and bridesmaids dresses. We are wanting to know how much our URL and page title can differ, whilst still optimising SEO. For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title? For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"? Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing? In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag? Thank you.
Image & Video Optimization | | CostumeD0 -
Video Sitemap for product pages
Hi all- i have a video that talks about a particular type of product and have it set up on every page in that category. I am in the process of updating our video sitemap and want to know if I should list all the occurrences in the sitemap or just one? I had asked a similar question earlier about placement, but here I am specifically interested in the sitemap. Thanks! Ken
Image & Video Optimization | | CandymanKen0 -
YouTube keyword research suggestion tool
Is the https://www.youtube.com/keyword_tool the best solution for researching keywords to help with your YT descriptions and tags etc ? I'm finding that huge numbers of the keyword ideas suggested by this tool are being listed as 'Not Enough Data' Should you ignore them, or because they are being suggested they are being used but just not much ? Any other resources for kw research for YT ? cheers dan
Image & Video Optimization | | Dan-Lawrence0 -
Google+ Local Listing - No Physical Address
Hi everyone, I have a client who won't be renewing his lease for where he conducts his business. Instead he will be working from home. That being said, he does not wish to have his personal address details showing within his local listing. Is there any other way to still show for Google Local without a personal or business address? Is a PO box possible, other there any other alternatives? Thanks in advance. Leo
Image & Video Optimization | | nimbleo0 -
How do I correctly use YouTube?
Hello! I have a someone that does online guitar lessons - their site is www.frethub.com. They use YouTube videos to promote the lessons on their site like this one - http://youtu.be/C1dOYys0H14, they're not the complete lesson but an intro to entice them on. The videos are of a really high quality and have had a few hundred hits in a couple of months - when I did a search on YouTube for "ledato guitar lesson" as an example they were nowhere to be seen despite the quality of the video and using tags etc. Anyway long intro! What I was wondering is are the rankings on YouTube based predominantly on number of hits or is there a way to use the tags better (presently they put in keywords and what comes up in the autosuggest), does how recently they were uploaded, author authority etc have anything to do with it? I appreciate it's a massive subject so any help is much appreciated 🙂 Thanks alot!
Image & Video Optimization | | CharlotteWaller0 -
Multiple Businesses at the Same Address - Avoiding Google Places Trouble
I'm trying to avoid problems with Google Places; this is like "address confusion", but is rather "business confusion". We have a gym at a street address with a suite number, and a number of personal trainers who work out of the gym. Several of them have their own websites and their own Google Places pages. 1 trainer has a Yelp account that lists the gym's street address including the suite number, and a Places page with the gym's street address. 2 trainers have the gym's street address on their personal/individual business websites, 1 with and 1 without the suite number. Is any of this going reduce Google's confidence in the accuracy of which business is really at the street address and suite number? What should we tell/require of our trainers in relation to this, if anything? Is there a chance Google will merge the Places pages? Am I paranoid? (Google Places sometimes does at it wishes, to the dismay of several of my clients.....) I do know that there are often many businesses in a building, each with their own suite numbers, and nothing bad happens. But ours is a case of multiple personal training businesses (including the gym: a small personal training studio) all at the same address And suite number. Thanks for any insight or ideas!
Image & Video Optimization | | TheSEOWiz0 -
Tool to create Video SiteMap
Hi, Is there any tool to create a Video SiteMap ? I have more than 300 vidoes on youtube and blip.tv ... can not create them manually. I am using Joomla... Please help...
Image & Video Optimization | | krishru0