What link building techniques do you teach to new hires with no SEO experience?
-
Right now I train my interns and new hires on 5 techniques:
1. Appropriate blog commenting the right way
2. Saving social bookmarks
3. Submitting a website to a directory
4. Publishing articles with links
5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO
Are there some other lower level link building tactics you have tried to teach interns or new hires?
-
- Understanding business they link build for (CRITICAL!)
- Search skills (advanced search operators, semantic flow)
- Use of our internal link management database (recording, categorising and tagging links)
- Content writing / ordering
- Establishment of a real internet persona
- Natural email writing
- Phone skills
-
I think that you will do better hiring English majors who can research and write best-on-the-web quality content then hiring employees who will try to get links into existing content. If you can get them creating content that attracts links automatically then all of the work that used to be spent on linkbuilding will go straight to content that pulls both links and traffic.
-
I guess it depends on your niche. I have three interns working on three separate topics on my site so I haven't been too worried about this. I guess you could keep a master spreadsheet for your interns to reference while their linking building?
-
Raven Tools are definitely worth checking out - http://raventools.com/
Edit - To elaborate you can have several link builders log in and 'claim' a site to work with. It also provides a bunch of useful stats about the value of a link etc and can also allow clients to specify costs for links etc. Try the demo, see what you think
-
Andrew, I haven't done this because I worry about having multiple employees and interns roaming around looking for good sites. They will undeoubtedly find the same websites and contact the same people and then we could look like spammers. Is there a safeguard against this so that they all avoid the same sites?
-
First thing that came to my mind was email writing but Andrew's covered that already.
That to me goes hand in hand with link evaluation, deciding what's a good link and why; number of outbound links on a page, using mozRank or Raven tools evaluator to give a quick evaluation as to a page's worth then look at what links are going into that page, context, link location, that kind of thing.
But I guess the stuff you're covering is the very basics and the evaluation a bit more advanced and then how to find those links in the first place to evaluate is the hard part
-
This would seem like a no-brainer, but it's not on your list so I would add effective email writing to your list. We all know a good personal email can go a long way toward building a relationship and ultimately, high quality links. If there is a website I am really aiming to earn a link from, I usually don't even ask until the second or third email, and by then I barely even have to ask.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bad Links to New Domain - Do I Disavow?
About 2 months ago a new client of mine bought a domain and we built him a nice new site; however, it appears the previous owner of the domain used some spammy SEO tactics. I've had to redirect about 30 pages and now I've found some spammy links. I've only discovered a few of them, but he doesn't have that many links yet so I'm wondering what kind of impact this will have. Is it worth disavowing a half dozen links? The sites are in Chinese and appear to be unmanaged link farms so getting the webmaster to remove them is unlikely. Also wondering what else is lurking out there that I haven't discovered yet... I suggested to the client we consider a different domain since the site is new, but he's become pretty attached to it. Any ideas?
Link Building | | Dino640 -
What link techniques work but more importantly are ethical
We understand that links are still required to your site in order for it to rank well, but what is the best method of now obtaining those?
Link Building | | benjaminrhys0 -
Value of IMG links for SEO
Hello, I'm looking for some new ways to build links (IE, letitimate not spam), and I know sites featuring a site that I created would be an interesting way to do so. My question is this, the StudioPress Showcase pages http://www.studiopress.com/showcase/baltimore-print-studios link back to your site with an image, with some "Almost URL Alt text". How valuable would this link be, given that the DA is 97 and the PA is in the upper 40s Thanks Zach
Link Building | | Zachary_Russell0 -
First links for a new site?
What would be the first links you get for a new site? Yahoo and BOTW directory links? What are your favorites?
Link Building | | Mozzin0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
What are some of your best tips, strategies or resources for link building?
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing. I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween. Does anybody have any recommendations for building links for this type of company or subject matter? Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
Link Building | | TRICORSystems0 -
Is there a cost per acuqistion figure I can quote that if I hire an agency to link build that we can guarantee a level of increased traffic from Google?
I am looking to justify to a pubilsher the cost outlay to hire an agency to do white hat link building for me as we do not have time. (the site is fully optimised but we lack the inbound links our competitors have) - is there a way I can explain in terms of numbers ie page impressions that if we build for eg 10k high quality anchor text links into our site we will get x thousand more page impressions as our rankings in the search engines will increase? Just need a justification before the budget is allocated.
Link Building | | Pday0