Link Building Stragedy can anyone please give me advice
-
my site is www.in2town.co.uk Hi i hear a lot about having a linking structure in place and a linking stragedy but i am not really sure what i need to do even though i have spent months reading about it.
What i have been trying to do is to link as many of the pages within my site to the home page and i am now looking at linking pages in my site to around my site to different pages, just like <cite>en.wikipedia.org</cite>
So when i have a story on cheryl cole, i will make sure that i link from that story to another story i have on cheryl cole etc.
But i would like to know what else i need to do.
For my home page i want to rank for the following keywords
Lifestyle magazine
Lifestyle news
celebrity news
celebrity gossip
showbiz news
soap spoilers
I would also love suggestions for other keywords i should be aiming for, for the home page.
I find it hard as my site is a magazine site, so i do not have many places to put a description of each page of the site, so i would love some help on this and advice what i can do to let google know what my site is about.
If anyone can help with putting a linking stragedy in place and what things i should be doing to increase my ranking for important keywords, then that would be great
many thanks
-
james where you are saying about the main header, should i put an introduction there. i have been worried about putting an introduction as i fear it may look out of place.
-
tom can you give me an example of a good internal link structure. could you look at my site www.in2town.co.uk and let me know what i am doing wrong and write with reference to internal linking
-
Most things you have correct,
For the main header you want to link to terms which are keyword rich and site wide too, "celebrity gossip" is a good one.
Linking to other page is good but make sure you link within the content where possible too.
I would do some keyword research to find out keywords for the home page menu.
You can also link via the footer on the website so pick the most important pages/ keywords for the footer but do not go over board.
Further more when you finish working on internal linking I would also focus on external linking factors as they are important.
-
Internal links and inbound links are two different things. It is important to have a sound internal link structure it can improve navigation and user experience. It also gives search engines a better idea of your site. It is also good to link out to external, especially authoritative pages.However in order to rank well for your keywords you will need inbound links ie. other sites linking to pages or your website. The better and more authoritative inbound links you get the better will your pages rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken URL Links
Hi everyone, I have a question regarding broken URL links on my website. Late last year I move my site from an old platform to Shopify, and now have broken URL links giving out 4xx errors. When I look at Moz Pro>Campaigns>Insights>links, I can see the top broken URL links, however there is a difference if copy & paste URL directly from Moz Pro and by Export CSV file. For example below, If I copy and paste links direct from Moz Pro, it has the “http://” in front as below: http://www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg But when I export the list of links as an CSV file, the http:// is removed. www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg Another Example below: By copy & paste URL direct from Moz Pro
Technical SEO | | johnwall
http://thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue By export CSV file.
thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue Which one do I use to enter into the “Redirect From” field in Shopify URL Redirects? Do I need to have the http:// in front of the URL? Or is it not required for redirects to work? Kind Regards, John Wall
The Hair Hub0 -
Links from a nonexistent domain, what do we do?
Our website is receiving 15 links that I believe are negatively impacting us. The problem is, this website linking to us no longer exists. The domain is not even hosted. The website linking to us is: thepurpleelephantboutique . com/ How do we fix/resolve this issue?
Technical SEO | | spadedesign0 -
301 and 302 for same link
Just trying to find out if this may be the root of a slight traffic dip and also if we should be redirecting differently. We relaunched and did 301 redirects to the new site, initially. Then, we decided to change from http to https. Our HTTP status now looks like this when using the MozBar: HTTP/1.1 301 Moved Permanently – http://site.com/oldurl
Technical SEO | | MichaelEka
HTTP/1.1 302 Found – https://site.com/oldurl
HTTP/1.1 200 OK - https://site.com/new Should we be changing that 302 to a 301? Are we losing link equity due to this? Thanks.0 -
Too Many Links?
Search Term is Indianapolis Wedding Photographers. Site is http://www.tallandsmallphotography.com/ Their metrics are through the roof compared to everyone else's. They've dropped from 27 in May to 40 Now. 'A' Grade on-site optimization. Either there's too many links, or there's some bad links involved... I don't know which it is...
Technical SEO | | WilliamBay0 -
Too many navigational links
Hi there, I have an issue with the amount of internal links on my webpages. Moz campaign manager gives a lot of 'too many on page links' issues. Over 7000.
Technical SEO | | MarcelMoz
I know the importance of a good internal linking structure. 1. Not too many internal links (over approximately 100) is good for flowing through some authority from authoritive pages.
2. Too many internal links can spend all of the 'crawler budget' so the crawlers won't crawl the complete website anymore (right?). This can cause problems with indexing new webpages (right?). This is the situation: The website is a webshop The header contains 6 links, the footer contains 32 links, the homepage contains 42 links, the body content of some category pages contains a variated amount of links from 30 to a maximum of 100 links. Product pages do contain a maximum of 25 links. There is no problem here. Now here's the problem: The website navigation is a dropdown menu that contains 167 links to tier 2. These links are very important for our visitors. They can immediately find the right category/product by it. Removing or shrinking this dropdown is not an option. But the dropdown navigation is causing all of the 'too many on page links' issues. Question: is there a SEO (indexing, PA) problem in this situation which i should solve? What should I solve and how should I solve this? Note: pages have good organic positions and authority. Thanks a lot. Marcel0 -
Followed Linking Root Domains and No Followed Linking Domains
If you have more NoFollowed Linking Root Domains than Followed Linking Root Domains is that a problem?
Technical SEO | | INN0 -
Quality links are beneficial, but are neutral links detrimental?
So obviously a link profile featuring quality / authoritative / relavant in-bound links is preferable, but here's my question: If I'm starting work on a brand new domain, should I build links that one would consider neutral (i.e. from a non-spammy, but unrelated site) or should I not bother and only focus on quality links? Thanks
Technical SEO | | underscorelive0 -
Can anyone show me a good example of Microdata for a site
Hi, i am just learning about microdata after being told that it would be a good idea to have this for my site www.in2town.co.uk as i understand it, if i put this in, then it will allow google to understand more about my page I have been reading about it here https://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170 and would like to know if anyone is using it and if it is making a difference, also can anyone show me some good examples on a working website please i work in joomla so as i understand it, i would have to put this in each page to help google understand more about the page and its content any help would be great.
Technical SEO | | ClaireH-1848860