Content Tabs and Keyword Stuffing
-
I am in the process of drawing up content templates to guide my company's marketing team in creating SEO optimized content as we move over our retail website to a new platform. On each product page, we will have multiple tabs that are crawl-able, each one containing different chunks of information on the products.
Within each tab, I was thinking of breaking up the content and adding SEO value by using headers (h2 or h3) that have a keyword included. So, for example: "How The PRODUCT NAME Works" and "User Manuals for your PRODUCT NAME."
Between the multiple tabs, in headers alone, the main keyword for the product (which will usually be the product name) will be on the page 7 times. Between this and the keywords that are part of the actual content (ex: product description), is this too many keyword instances?
I know headers are often skimmed or skipped when used to simply break up the content, so I don't think they will impact user experience too much. However, I would love some feedback on if you agree with that and if you think I should cut down on the number of keywords or if I am headed in the right direction.
Thanks!
-
I've found most copywriters understand density well enough to get it.
It would help to give them a short primer on semantic relationships and search. Use specific examples and the ~ operator in Google. Explain something like how auto relates to car but auto service and car service mean totally different things.
-
The content definitely serves the reader. We strive to provide unbiased, in-depth reviews on all of our products. So, for example, each product page has: a basic description, a video review, an overview of how the product works, an overview of its functionality, pros/ons, etc etc.
That's why I was hoping to add the bulk of the keywords to headings, to break up the vast amounts of content and give the pages some SEO value without altering the writing style that our customers enjoy and get so much use out of.
I'll go through and write up a page as it would appear on the site with all the tabs and then do some analysis to look at keyword density.
Also, I won't be the one writing most of the content (hence the guides). Do you have any advice on how to convey best practices with keyword density without getting overly technical?
Thanks so much for your help!
-
It probably doesn't need to be said, but first make sure the content you're developing serves your reader. I can't stress that enough. Never write content specifically for SEs.
Now, to the meat, in my experience density percentages between 2 and 5 seem to work best. You can go all TF-IDF and LDA on it, but simple measure reads 2-5%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts1 -
Keyword density or No. of Time keyword used
Now, I know that there is no set figure to be used here, whichever metric you are using and it will depend on the article and what is natural. However, lets suppose for a minute that we are taking a keyword in isolation, and I have a 2000 word article using the keyword 17 times and rank no. 3 in Google SERPS. The no. 1 slot uses the keyword 8 times but only has a 800 word article and only a B grade on the onpage ranker. Of course, there are off page factors as well, but just wondering what your thoughts are on whether you look at density or total keyword usage. It is easy to just write without think about keyword density or usage, but occasionally you end up using the keyword about 50 times, and it is then I have to actually think about it. Other articles I barely use the keyword because the article just writes itself and it works out fine, but these are generally shorter. With longer articles on my best converting pages, I can't help but think about it more and it ends up a little hit and miss.
On-Page Optimization | | TheWebMastercom1 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Duplicate Page Content
Hi, I am new to the MOZ Pro community. I got the below message for many of my pages. We have a video site so all content in the page except the video link would be different. How can i handle such pages. Can we place adsense AD's on these pages? Duplicate Page Content Code and content on this page looks similar or identical to code and content on other pages on your site. Search engines may not know which pages are best to include in their index and rankings. Common fixes for this issue include 301 redirects, using the rel=canonical tag, and using the Parameter handling tool in Google Webmaster Central. For more information on duplicate content, visit http://moz.com/learn/seo/duplicate-content. Please help me to know how to handle this.. Regards
On-Page Optimization | | Nettv0 -
Homepage ranking above category page, but no keywords in there! Why?
So...we have a 5 year diary product page at TOAD diaries. It's had a lot of on page treatment: keyword in title, alt text, decent copy, pictures of the product etc. Find it here - http://www.toaddiaries.co.uk/shop/5-year-diary So we rank 22nd for 5 year diary, but google sends the customer to the home page! There no mention of 5 year diaries on there. Seems ridiculous! I can't help but think we should rank better for this as it's a low difficulty term (according to keyword difficulty tool on MOZ). Any thoughts on why this might be? Oh, Google HAS indexed the 5 year diary page. Used a search operator to check that first (thanks to you guys on here:) ) Thanks.
On-Page Optimization | | isaac6630 -
Duplicate Content
I have a question about duplicate content. (auto generated text).
On-Page Optimization | | affigroup
Will google consider page 1 and page 2 as duplicate content? Page 1. You will find all the Amazon coupon codes and Amazon discount codes currently available listed below, if Amazon doesn't currently have any coupons available you may want to check for Amazon deals or find related coupon codes or promotional codes for similar online stores selling the same products as amazon.
We always have the latest coupon codes for Amazon which are updated daily, so if you can't find any Amazon coupons here then you won't find them anywhere else.
Shop online today at Amazon, and take advantage of the coupon codes that Amazon currently has on offer, these coupon codes, offer codes, and promo codes for Amazon may never be available again. Page 2. You will find all the Target coupon codes and Target discount codes currently available listed below, if Target doesn't currently have any coupons available you may want to check for Target deals or find related coupon codes or promotional codes for similar online stores selling the same products as Target.
We always have the latest coupon codes for Target which are updated daily, so if you can't find any Target coupons here then you won't find them anywhere else.
Shop online today at Target, and take advantage of the coupon codes that Target currently has on offer, these coupon codes, offer codes, and promo codes for Target may never be available again.0 -
What are the guidelines for writing good content ?
Hello Guys I am bit confused on how to write good content. I have read so many articles where they are mentioning you have add your keyword in the first paragraph,the last paragraph and use latex words etc I am confused ! I want to create reviews that rank on the first page and stay their. Please could someone point out what are the basic guidelines for writing good content for google & users ?
On-Page Optimization | | umk0 -
Strategy for dealing with keyword variants
I'd like your opinion on the strategy of dealing with key phrase variants: I've got a page that is ranking in the top 10 and top 3 for about 10 different variations of the same phrase. Seomoz gives it terrible grades for all but one of the keyphrases. Which course of action do you recommend : ----------- create new pages ------------ Create new pages for each variant and get them to grade A. If I go this route what sort of cross linking scheme should I use between this pages? ---------- improve existing page ----------- Try to make my single page rank better for all the phrases by doing extra on-page work so the page has a better grade for all of the variants? Many thanks for your ideas and opinions.
On-Page Optimization | | PillarMarketing0