Outsourced link building?
-
My company is looking at outsourcing part of our SEO - some supplementary link building to boost some deep links. What does the SEOmoz community think of outsourcing link building? Every company that I've researched seems to employ very low quality techniques, which ends up with a bunch of spammy/sidebar/links page/comment links.
Are there companies that specialise in high quality link building? We would definitely be looking for people that would do things like write engaging guest posts, etc, rather than spamming our brand across the internet. Are there any lessons that you've learned that you can share with me?
-
Here are a few examples of linkbuilding companies - http://www.seomoz.org/article/recommended#link-building
-
There are only quite a few high quality SEO teams who specialise in linkbuilding and these guys definently charge a premium.
Alec the best advice I can give you is to actually develop a specialist inhouse or hire an external freelancer that will take on a bulk of the work. Specifically having a specialist inhouse brings many benefits which include:
- Over the long term you are reducing costs to the business.
- They will actually care more about the work they are doing and find relevant links. Plus they have more understanding of the client.
- They can work along with other SEO's in the team - economies of scale.
- They will work to build a quality database source of referring domains (applicable to each industry), which can be used again and again. You are essentially building this database as a USP for your clients. This will give you leverage to charge more for your work.
To do all this you will need to automate alot of the research related processes when finding links. Scaling linkbuilding inhouse or externally also requires a great project management software where you can effectively track each task.
Hope this helps,
Vahe
-
Hi Alec,
You will possible find SEO agencies which will create quality backlinks, I have no doubt regarding this. But will you find company which will do that cheap? - I do not think so.
Still if interested I could point out a few people, who can deliver the quality job. Just hit me up with a Private message.
I hope you will find some great SEO agencies here (or maybe you could post it on the LinkedIn group also).
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
Are there any other webmasters in the MOZ community that are interested in creating multiple high quality link exchanges? Our company has a decent size client list we are interested in building links for.
Link Building | | WebMarkets0 -
Cool interactive games to teach link building
Hey looking to find some cool games to teach link building when doing a presentation to people who are new to link building and to make it fun. Any ideas?
Link Building | | monster990 -
Link Building Contracting
I am about to launch a new site and I am looking for someone for link building in the real estate industry with proven track record. I would be interesting in discussing terms and strategy.
Link Building | | Bucky0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
Primary link building for new clients, where do you go first?
When starting out with a new client, where do you look first to build links for that client? I have a lot of close friends who have small businesses with not a very huge budget for SEO and I'm trying to wrap my head around how to do a significant amount of quality link building without breaking the bank. Any suggestions? My list so far is: Friends / Family of the client.
Link Building | | adriandg
Free (good quality) directories - Yellow pages, etc.
Content creation / Article publishing
Paid directories (BBB, etc) What i am wondering though is if anyone out there has some suggestions as to how to do some quality link building for a small client with a limited budget (lets say, $500).0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Recommended Link Building Companies UK and Europe
Before everyones pounces on this question and says "You should do your link builidng yourself" please bear in mind there are two people in my team (including myself) to manage multiple websites in 23 countries! Does anyone have any recommendations for quality link building companies in UK or in France, Italy, Germany and Spain? Only quality companies please! SEO agencies will be considered!
Link Building | | TWDCEMEASEO0