How to evaluate and compare sites of different cost and authority for linkbuilding impact
-
I work for a number of clients on linkbuilding campaigns, and I follow and recommend to clients a white hat "quality" linkbuilding approach. This has achieved great results for my clients but I often get questions such as.
Q. What is better for us - £100 for a mozrank 4 placement vs £200 for a mozrank 5 placement?
I am trying to build a numeric way of showing cost of placing a link (via article mainly) vs the mozrank / authority of the site its placed on.
The key to working this out though is knowing how much more value there is between the different quality of sites, and what are the key factors to build into the formula.
Ideally the output we will get is a linkbuilding effect cost which shows the cost per impact of a placement. A highly simplified formula (that wouldn't work) therefore would be
Cost / mozrank
If we look at mozrank being 8 times higher between levels, how does this correlate with the value of the link from sites at those different levels?
We know that we will never have a correct formula for this but we are striving to get a formula which helps us to plan and evaluate different site opportunities at different costs.
I would love to know anybody’s thoughts on this,
Thanks
-
Yes... it is a bit like trying to rely less on finger in the air and a deep understanding of SEO so that I can explain it to clients in way that they can understand it.
I agree with Dejan SEO that we should look to maximise the number of linking domains, but I was hoping someone had a way of explaining to clients that sometimes it might be worth investing a little extra on content + placement to get that extra special link from a high PR/MR site.
-
So, what you are trying to do is put a value on a link? Almost like calculating ROI on PPC traffic? I am not really sure how you would go about that. So many different metrics and how can you truly know the value of one link unless you add one at a time and assess.
You can try to guess at this but sometimes, the metrics, even the moz-metrics don't add up in that way and links that you think will make a big difference don't do the job.
Couple that with the fact that it's a constantly moving target and it's more difficult still.
I am still not sure that I 100% understand what you are trying to do here :S
-
Hi Marcus, thanks for your reply. So no we are not trying to output a tiered flat rate for our clients.We are trying to show by link a number which takes into account price and quality of the link.
Maybe an example would help.
How do we compare an article placed on a mozrank 3 site @ £100, to an article placed on a mozrank 4 site @ £200?
We are trying to create a formula which takes into account cost and quality, to give us an output which we then make this decision on, and also a number we share with clients by each link on their monthly linkbuilding plan.
I hope that makes sense
-
I would go for a less cost and more linking domains given that they are all real sites. However it all depends what competition is like and whether you need authority or quantities (or both).
-
Hey, I don't really get what you are trying to do here. Is this to provide a tiered flat rate price per link for your clients? If so, I am not sure you can really work it like that across the board.
Sorry, not much help there.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Speed Testing Tools For Production Sites
Hi Guys, Any free site speed testing tools for sites in production, which are password protected? We want to test site speed before the new site goes live on top priority pages. Site is on Shopify – we tried google page insights while being logged into the production site but believe its just recording the speed of the password page. Cheers.
Intermediate & Advanced SEO | | brandonegroup1 -
SEO question regarding rails app on www.site.com hosted on Heroku and www.site.com/blog at another host
Hi, I have a rails app hosted on Heroku (www.site.com) and would much prefer to set up a Wordpress blog using a different host pointing to www.site.com/blog, as opposed to using a gem within the actual app. Whats are peoples thoughts regarding there being any ranking implications for implementing the set up as noted in this post on Stackoverflow: "What I would do is serve your Wordpress blog along side your Rails app (so you've got a PHP and a Rails server running), and just have your /blog route point to a controller that redirects to your Wordpress app. Add something like this to your routes.rb: _`get '/blog', to:'blog#redirect'`_ and then have a redirect method in your BlogController that simply does this: _`classBlogController<applicationcontrollerdef redirect="" redirect_to="" "url_of_wordpress_blog"endend<="" code=""></applicationcontrollerdef>`_ _Now you can point at yourdomain.com/blog and it will take you to the Wordpress site._
Intermediate & Advanced SEO | | Anward0 -
Why is this url redirecting to our site?
I was doing an audit on our site and searching for duplicate content using some different terms from each of our pages. I came across the following result: www.sswug.org/url/32639 redirects to our website. Is that normal? There are hundreds of these url's in google all with the exact same description. I thought it was odd. Any ideas and what is the consequence of this?
Intermediate & Advanced SEO | | Sika220 -
Can you spot the differences?
Well, I have been scratching my head on this for days, I will try throwing the ball to you with hopes someone more experienced than me can help. The scenario is: e-commerce -> brand page -> SERP -> comparison between how two pages rank; one from my website, one from a competitor website. The brand is Michelin, the keyword is "pneumatici michelin" (equivalent in italian of “michelin tires”). I am not looking at SERP first page, where competition is surely much more fierce. I am looking at position 11: http://www.cambio-gomme.it/marchi/michelin/ And my page (not in the first 50): http://www.gomme-auto.it/pneumatici/michelin My page: MOZ Page Grade (for keyword “pneumatici michelin”): A External backlinks to the page: 1 Domain Authority: 29 Page Authority: 24 On-page SEO optimization: keyword density: 0.87% internal links: 145 external links: 3 page size: 108kb html size: 24kb words on page: 2077 link-words: 408 non-linked words: 1669 time to first byte: 0.419s Competitor page: MOZ Page Grade (for keyword “pneumatici michelin”): A External backlinks to the page: 0 Domain Authority: 26 Page Authority: 13 On-page SEO optimization: keyword density: 0.75% internal links: 70 external links: 1 page size: 31kb html size: 9kb words on page: 1521 link-words: 168 non-linked words: 1353 time to first byte: 0.373s Domain age is very similar, both websites launched close to each other in 2012. Ideas? Suggestion on other metrics to compare?
Intermediate & Advanced SEO | | max.favilli0 -
Site Redesign - Inbound Links
Hello all. What would be some of the best practices or good resources on site redesign while maintaining inbound links? We would hate to have the natural, organic links to the site we have generated over the past 3 years to all of a sudden become broken. The domain is not changing but the URL structure very well may. For example, www.domain dot com/blog/postabouttopic which has many inbound links may move to www.domain dot com/news/blog/postabouttopic Is it a matter of simply using 301 redirects from the old pages to the new pages? Is there any issues to be aware of when having hundreds of 301 redirects? Is there a best practice? A good site that explains this in detail? Thank you for your time! Have a great day!
Intermediate & Advanced SEO | | S2RSolutions0 -
How much impact do Youtube transcripts have?
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact. 1. How much effect do the transcripts have on Youtube SEO rankings? 2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy. Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
Intermediate & Advanced SEO | | lighttable0 -
My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
A site I have currently had the mega site links on the SERP results. Recently they have updated the mega links to the smaller 4 inline links under my SERP result. Any idea what happened or how do I correct this?
Intermediate & Advanced SEO | | POSSIBLE0 -
Site #2 beats site #1 in every aspect?
Hey guys, loving SEOMoz so far and will definitely continue my subscription after the free trial. I have a question however, which I am really confused about. When researching my primary keyword, I have found that the second ranked site beats the top site in every single aspect, apart from domain age, which is almost 6 years for the top one and 6 months for the second. When I say every single aspect, I mean everything. More authority for the page and domain, more links, more anchor text links, more authoritive links, more social signals, more relevant links, better domain (although second ranked site is a .net), better MozRank, better MozTrust etc.... I have noticed though, that in the UK SERPs, those sites are switched, so #2 is actually #1. Could it be that the US SERPs just haven't updated yet, or am I missing something completely different.
Intermediate & Advanced SEO | | darrenspeed1