Good Seo Titles
-
Hi. Mybsite is www.theprinterdepo.com
and I am trying to find a good template for my product/page titles.
Many users search our products by the product model:
something like Q2121X.
Some other users search by: hp 1320 printer
or just 1320 printer.
They will almost never search for hp 1320 new, or hp 1320 refurbished.
My website is developed in magento, and we have a SEO plugin in which I can put a template for the URL and also a template for the product title.
I was thinking for title and URL.
title + condition + productmodel
However many users search for: "refurbished printers"
and maybe its better that our products say something like this:
HP 1320 Refurbished Printer,
instead of:
HP 1320 Printer - Refurbished - Q2121X
Please let me know your suggestions.
-
Could you please check this other question??
http://www.seomoz.org/q/keyword-canabalisation-and-my-solution
-
Update: I have a technical problem in the site. and I had to rever the changes. I will update you as soon as you can see this again.
I did some changes according to what I learnt in this thread.
Normally the condition is in the TITLE itself so I will have to edit all products to remove it.
1. http://www.theprinterdepo.com/hp-color-laserjet-cp2025n-printer-new
Check the meta title, I put your suggestion.
2. Check the H1, I removed the condition from the title, but I put it at the end.
3. It has the SKU below, maybe I should put into the h1 itself with the following template.
Title + Model + condition
4. The listings page(category, search results) will show like this:
http://www.theprinterdepo.com/new-printers/color-laser-new-printers
Check the four item on the right.
5. Please also see the breadcrumb.
Please let me know more suggestions so I can start editing all my products
-
You're close. However, if 1 and 2 are the same then you just hosed your keyword density (wow, haven't used that term in awhile) and also just created a main keyword theme "1320 Printer - Refurbished - Q5928A". I suggest mixing it up a bit so you don't use the same modifiers twice.
I have a client who wanted to rank for "low vision" a year ago. He moved up 18 positions after realizing he had the word "information" in the title and heading and used the modifier within the context as well. He was #1 for "low vision information" - I wonder why?
At the very least, put one instance in front of your keyword and one after, this will help you avoid a phrase becoming your main page topic.
-
So, Summarizing. This is what I learnt today. 1. Product Title (will be seen on category listing pages, and also search results page) -HP 1320 Printer - Refurbished - Q5928A. IN our business the condition its very important because we might have the same printer in NEW, Refurbished, USED or Factory Recertified. It would not look nice, to put in this field BUY... AT ..$ ... 2. H1. It will be the visible TITLE to the user on each page. (The GREEN ONE) HP 1320 Printer - Refurbished - Q5928A 3. Meta Title, This one will be the one that google shows on the search results and should encourage an action. Buy HP 1320 Printer - Refurbished - Q5928A - Free Shipping at $129.99 As I can see it, 1 and 2 will be the same, 3 is different and will encourage an action! BUY!
-
Yes, definitely have all 3 be different. Otherwise, you risk having the search engines pickup duplicate phrases as your keyword theme on the page. Search for "title tag principles" to find my old seoexpert.tv post that invokes the principles.
Notice the title and meta description say the same thing (essentially) but use different words or modifiers around the keyword theme (title tag principles).
The H1 is simply CTR and Title Tag Principles, though I would have done well to leave CTR out. Oh well, water under the bridge at this point.
Your H1 should be different on each page and be short and sweet (unlike the title where you have 70 characters to take advantage of). Perhaps your h1 could be:
- HP 1320 Printer - Refurbished - Q5928A
- or just HP 1320 Printer, Model Q5928A
-
so in your opinion title, meta title, and h1 must be 3 different things?
The suggestion you gave above would be for H1, and meta title only.
For Title, its better to leave the short title without the BUY xxx at xxxx
-
Great point. I just Google'd for "magento seo separate title and heading" and found several plugins to help resolve that ridiculousness. I recall having a similar issue with Volusion several years back. You'd think by now enough people would have complained.
-
I have a big question here:
Your suggestion is for the meta title only, right? not for the H1 Tag on each product page?
I ask this, because magento has 2 fields, Title and Meta Title. If I change it in the title, it will show that long title also in the category pages.
Image this page:
http://www.theprinterdepo.com/plotters-drawing
And then imagine all products will have this template.
Buy HP 750 Designjet Model XXXXX Refurbished at $1199.99, and then the price again below.
Thx
-
Two places to start with determining what to use in titles and meta descriptions include:
- Pay-per-click ads that are performing well (or possibly your competition)
- Internal web analytics for the last 4-6 months
We took a major ecommerce site in August of 2011 and replaced redundant brand mention and blank space with two statements that created massively higher CTR in AdWords ("free shipping" and "no sales tax"). CTR improved by over 2,000% in some cases.
I'm a believer in strong title tag principles, that is using the following in titles to create higher CTR:
- A strong call-to-action (for retail, "Buy" tends to work well)
- The keyword theme and possibly 1-2 modifiers ("New & Refurbished" might be good in your case)
- A value proposition or unique selling proposition ("Free Shipping", "50% Off", or "On Sale Now")
You've got a great start already. To expand on where you are right now with "HP 1320 Refurbished Printer", how about:
- Buy HP 1320 Printers Model Q5928A New & Refurbished Starting at $239
The above should give you enough unique information to avoid duplicate content issues, while exposing your pricing and obviously stating that you have the printer for sale (rather than accidentally coming off as a review website or catalog). The unique selling proposition is weak, but if your prices truly are the best, you'll be just fine.
Good luck!
-
Hmm, i think generic phrases such as 'Refurbished printers' should be tackled by and article or such content. Not product pages, other wise your going to potentially have lots of refurbished product pages all trying for a SERP for the same phrase. (i.e. competeing with yourself! (keyword canabalisation).
Personally I'd go for Title + Model + condition
(Thats assuming you only have one page per product model/condition).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What price should you pay for seo services
A friend of mine has a business site and he has said to me that he has been receiving a number of emails with regards to seo services. He is seriously thinking about using a company to help him as he does not have the time to promote his site and get it in the top of the search engines. Last week he asked me what price should he be paying for a small business site and to be honest i could not give him an answer as i have never used a company who deal with seo before. A lot of the emails he has received are from India, and i would like to know what is involved, do they need access inside your site and what price is a good price to pay. Normally i would have told him to learn seo himself but due to the lack of time he has i can understand why he needs a company to help him any help would be good
Technical SEO | | ClaireH-1848860 -
Is seo hosting still working ?
Hi, I just starting to do seo hosting for my seo campaign, using 5 IP in europe and 5 IP in US, all class C and have different IP and different domain. is it still work ? or it just will wasting my time ? thanks
Technical SEO | | theconversion0 -
Duplicate Page Title with Pretashop
We have our main website and blog in Wordpress under www.enasport.com and our shop with Prestashop under www.enasport.com/productos so all our products have for example www.enasport.com/productos/56-creatina-monohidrato.html I wonder if this is the problem with Duplicate Page Title as seems we have more than 200 of this issue. Is there any way to solve this?
Technical SEO | | ENASports0 -
Pintrest SEO
Has any testing been done to determine if Pintrest helps a website ranking?
Technical SEO | | StreetwiseReports0 -
Frustrating Local Seo Question
I have just lost the top stop on Google Places (Pack 7) for one of my clients. The company that took it came out of nowhere to take the top stop. Now I don't mind getting out ranked when someone has worked hard to out rank me but what is frustrating is this site scores terrible across the board on just about every score that is supposed to determine on and off page ranking factors. The only place it outscores is in the link department but the site is so new there is no data available in OSE. The site has 0's and 1's for PA, MR and MT plus the keyword (kitchen remodeling) that it is taking the top spot for scores and F in the SEOMoz on page report card while the page that I optimized for this very same keyword scores an A. Plus this site has zero citations according to Bright Local Data. What Gives? Here is a little bit of data: Keyword: Kitchen Remodeling My Clients website is http://www.tandmkitchens.com Competitors website: http://www.njkitchendesigns.com I'm kicking his butt in every category except Domain Age and inbound link total, his inbound link total is 409 but it's only from 2 domains.
Technical SEO | | fun52dig
Any thoughts on how this is possible would be greatly appreciated. Thanks all and Merry Christmas!
Gary1 -
Is there an onsite seo api?
Im trying to find an api which I can intergrate with my database for onsite keyword checking. Does anyone know if there is one available on the market? thanks, Chris
Technical SEO | | seomasters0 -
Ecommerce SEO with 130 keywords
Hello everyone, My name is Davys and I'm what you call a newbie...so the question may sound stupid....But where we go. In this campaign I will be targeting around 130 to 150 keywords to my store. So here is the technical question. What is the right way of indexing 150 keywords? Should I attempt to have all 150 going to www.mysite.com or should I break it down into smaller pages if I can put it that way. Like www.mysite.com/pages/bikiniwax for example. Even if I break it down, what is the right amount of keywords that I should SEO per page? Or do 150 pages? Please helppppppppppppppppppppp.... 🙂 Thanks a lot for your help.
Technical SEO | | Davys0