Some thoughts on MozTrust based on OSE Findings X ref'd with SERPS
-
I've been doing a bit of competitor analysis for a client using OSE.
There are a group of about 4 websites (our clients website included) that all dominate the sector with none of the 4 clearly out in front (call this GROUP A).
Then there are another group of about 5 websites, which come lower in the SE's consistently than the top 4 (Call this GROUP B)
**I've been doing some analysis in OSE: **
ALL GROUP B Websites outrank all of GROUP A websites in the OSE Metrics (Including Trust Rank).
I did some analysis on the backlinks in Group A VS Group B
Group A - Generally a mixture of ok links from blog posts, sponsorship, and ok directories.
Group B - As A, but with fewer numbers of links from quality blogs PLUS A high level of spammy links ( .edu and .gov spam filled pages), very low quality, almost non legible blog posts on MFA sites (think Digital Point sellers).
From the above it is clear that the OSE metrics are out of whack with the real SE results. Clearly OSE has a few problems with working out what are spammy links and what are decent. Obviously google also has issues with working this out, so I am not surprised that OSE also does - but that doesn't solve the issue.
This is a general discussion - so I would just throw in a few thoughts on how OSE may possibly try are overcome some of these issues :
1/. % Trust Links vs Non trust Links:
Add in a metric to Trust Rank where the number of links close to trusted sites are also compared to the number of links not close to trusted sites. If you see a very high ratio of links from sites that are not close to trusted sites, it is a strong indicator of spammy links.2/. Use seed "Non Trusted" sites to create a negative Trust Rank
Use something like a reverse of the "trusted sites" theory, but taking a load of very clearly spammy / link manipulative sites and work out in terms of links connections how far the site is away from these sites.Thoughts???
-
Thanks Jackie - I'll do that now.
-
Hey Skunk Works!
We love hearing your feedback and ideas and we're always looking for ways to improve our products! We have a Pro Feature Request Forumwhere people can post/like/discuss product suggestions. I would LOVE it if you posted your ideas there, so they could be properly logged/documented on our product backlog.
In the meantime, I encourage everyone to post your thoughts/ideas here!
Cheers,
Jackie
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my month old links not showing in WMT or OSE?
Hey Everyone! I've been working hard on boosting my ranking after launching my new site 2 months ago. I realize that this process normally takes some time however I've come across a questions that I'm not sure I know that answer to... I had some really solid back links added about a month ago but nothing is showing up yet in WMT on them. When I run an OSE I don't see any links there (not even under newly discovered). Can someone please help with some insight on why they might now be showing. Is it just a time thing or should I be doing something different?Any insight will be very helpful. Thanks
Moz Pro | | MDesigns0 -
How does OSE select top 10,000 links
Quick question about OSE, if you are extracting with excel all inbound links from a big site like IMDB.com, OSE only exports 10,000. However IMDB has alot more links then that. I was wondering what criteria does OSE use to select those 10,000 links from the 100,000+ which IMDB has. Is it a random selection of those 10,000 links or does it select those 10,000 links based on metrics like DA or PA? For the settings i have selected: followed + 301s, only external, pages on this root domain, group by domain. Cheers, Chris
Moz Pro | | MBASydney0 -
Blogger ain't working with research tools...
I'm trying to do link research and analysis on my website for dogtraining.blogspot.com however the tool recognizes only blogspot.com giving me fake results....
Moz Pro | | 6786486312640 -
What period of time do OSE social media metrics represent?
When one hovers over the social media metrics in Open Site Explorer the popups say that the numbers represent the total number of times the URL has been posted, liked, tweeted or +1'd. Those numbers are [appear to be] more dynamic than the data in OSE's other reports and seem to get a fresh analysis each time the URL is entered. So I'm wondering what period of time is it counting in it's "total number of times" determination? If I'd like to track the data to get an idea of, say, total number of Facebook Shares for a one month period, how often should I check the numbers?
Moz Pro | | BlastAM1 -
Why is my site showing a redirect that doesn't exist?
I have two sites. www.plasticandfoampackaging.com www.flyfitters.com Previously I had flyfitters 301 redirecting to plasticandfoampackaging. I stopped that about a month ago. I moved the nameservers and stopped the redirect. I am a novice but it seems to be working perfectly. However, SEOMOZ is showing that the redirect still exists. Does the site need to be recrawled or do I need to update the info somewhere? Please advise. Thanks Patrick
Moz Pro | | PlasticandFoamPackaging0 -
What factors destroy MOZtrust?
In the process of trying to figure out why a site has suddenly seen a massive fall in traffic and just noticed that MozTrust has suddenly gone to zero - was previously around 2. Any ideas on factors most likely to result in total loss of MOZtrust for a site?
Moz Pro | | ShaMenz0 -
What's with the new Q&A set up?
In the old Q&A set up your response was automatically given a thumbs up by you so that you got a mozpoint for every response you gave. Now you have to manually thumb up your responses. Why was this change made? Can we get it back to the way it was?
Moz Pro | | DanDeceuster1 -
Why isn't my Domain Authority much higher than my competitors'?
Looking at the Competitive Link Analysis report shows my domain outperforming my competitors on Domain MozRank, Domain MozTrust, total links, linking root domains, followed linking root domains, and linking c-blocks. But Domain Authority scores are very similar across all four sites with one competitor actually scoring higher than my domain. How should I unpick this result? I'm assuming that there must a problem with my link profile. Is that a valid assumption? Thanks, Tom fc7Ez.png
Moz Pro | | trbaldwin0