Member request pages, indexed or no indexed?
-
We run a service website and basically users of the site post their request to get certain items fixed/serviced.
Through Google Analytics we have found that we got lots of traffic to these request pages from people searching for those particular items.
E.g. A member's request page: "Cost to fix large Victorian oven" has got many visits from searchers searching for "large Victorian oven".
The traffic to these pages is about 40% of our Google organic traffic but didn't covert to more users/requests well and has roughly 67% bounce rate.
So my question is: should we keep these pages indexed and if yes what can we do to improve the conversion rate/reduce bounce rate?
Many thanks guys.
David
-
Some of your traffic is converting though. Be a shame to lose that.
I'm thinking content along the lines of "making smart buying choices today, can save you $$$ in the future" or "Understanding the hidden costs of..."
Any buying guides you can offer that they can take-away (with your branding/link on?)
It's easy to overlook the long game. Good luck!
-
Hi Doug,
Thanks for your reply.
In terms of traffic, it's about 40% but in terms of overall conversions, it's about 5% (compared to overall Google organic traffic). Hence we said it's not converting very well.
We did adjust the page so that when visitors arrived from Google there's a form to list a similar request but probably since they were actually looking for prices/specs of those items they were not really interested in the services we provided.
But I do think you made a really good point there of trying to establish a relationship with prospective users. Probably that's a better way of using this traffic.
Thanks for the suggestions they're much appreciated.
David
-
Hi David, Just some thoughts...
What are the visitors that do arrive this way, and convert worth to you? Are you happy to throw these away?
If you don't offer such things for sale (you can't satisfy the visitors needs) can you refer them to a partner site that does? Perhaps you can use this traffic as a way of establishing a mutually beneficial relationship with a supplier?
If these visitors are looking to buy stuff that others are requesting to be serviced on/by your site can you use this as an opportunity to build a service relationship with that prospect later. (Can you get any propositions/benefits in front of them so that they bookmark your site as they know it'll be useful if they buy one of these things?)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexing Request - Typical Time to Complete?
In Google Search Console, when you request the (re) indexing of a fetched page, what's the average amount of time it takes to re-index and does it vary that much from site to site or are manual re-index request put in a queue and served on a first come - first serve basis despite the site characteristics like domain/page authority?
Intermediate & Advanced SEO | | SEO18050 -
How to speed indexing of web pages after website overhaul.
We have recently overhauled our website and that has meant new urls as we moved from asp to php. we also moved from http to https. The website (https://) has 694 urls submitted through site map with 679 indexed in sitemap of google search console. As we look through the google search console analytics we notice that google index section / index status it says: https://www.xyz.com version - index status 2
Intermediate & Advanced SEO | | Direct_Ram
www.xyz.com version - index status 37
xyz.com version - index status 8 how can we get more pages to be indexed or found by google sooner rather than later as we have lost major traffic. thanks for your help in advance0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
Product with two common names: A separate page for each name, or both on one page?
This is a real-life problem on my ecommerce store for the drying rack we manufacture: Some people call it a Clothes Drying Rack, while others call it a Laundry Drying Rack, but it's really the same thing. Search volume is higher for the clothes version, so give it the most attention. I currently have 2 separate pages with the On-Page optimization focused on each name (URL, Title, h1, img alts, etc) Here the two drying rack pages: clothes focused page and laundry focused page But the ranking of both pages is terrible. The fairly generic homepage shows up instead of the individual pages in Google searches for the clothes drying rack and for laundry drying rack. But I can get the individual page to appear in a long-tail search like this: round wooden clothes drying rack So my thought is maybe I should just combine both of these pages into one page that will hopefully be more powerful. We would have to set up the On-Page optimization to cover both "clothes & laundry drying rack" but that seems possible. Please share your thoughts. Is this a good idea or a bad idea? Is there another solution? Thanks for your help! Greg
Intermediate & Advanced SEO | | GregB1230 -
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page?
Does Google still don't index Hashtag Links ? No chance to get a Search Result that leads directly to a section of a page? or to one of numeras Hashtag Pages in a single HTML page? If I have 4 or 5 different hashtag link section pages , consolidated into one HTML Page, no chance to get one of the Hashtag Pages to appear as a search result? like, if under one Single Page Travel Guide I have two essential sections: #Attractions #Visa no chance to direct search queries for Visa directly to the Hashtag Link Section of #Visa? Thanks for any help
Intermediate & Advanced SEO | | Muhammad_Jabali0 -
Certain Product Pages Not Indexing
Hey All, We discovered an issue where new product pages on our site were not getting indexed because a "noindex" tag was inadvertently being added to section when those pages were created. We removed the noindex tag in late April and some of the pages that had not been previously indexed are now showing up, but others are still not getting indexed and I'd appreciate some help on why this could be. Here is an example of a page that was not in the index but is now showing after removal of noindex: http://www.cloud9living.com/san-diego/gaslamp-quarter-food-tour And here is an example of a page that is still not showing in the index: http://www.cloud9living.com/atlanta/race-a-ferrari UPDATE: The above page is now showing after I manually submitted it in WMT. I had previously submitted another page like a month ago and it was still not indexing so I thought the manual submission was a dead end. However, it just so happens that the above URL just had its Page Title and H1 updated to something more specific and less duplicative so I am currently running a test to see if that's the problem with these pages not indexing. Will update this soon. Any suggestions? Thanks!
Intermediate & Advanced SEO | | GManSEO0 -
Where is the best place for Landing Pages to reside on the Home Page?
On this site http://www.austintenantadvisors.com/ I have my main landing pages listed in the navigation under "Types". The reason why I did this is because I am not sure where to insert those on the home page where it does not look spammy to Google and looks natural for users. Obviously they need to appear somewhere on the home page for Google to be able to continue crawling and indexing them. Any thoughts or suggestions would be appreciated.
Intermediate & Advanced SEO | | webestate0 -
How to resolve Duplicate Page Content issue for root domain & index.html?
SEOMoz returns a Duplicate Page Content error for a website's index page, with both domain.com and domain.com/index.html isted seperately. We had a rewrite in the htacess file, but for some reason this has not had an impact and we have since removed it. What's the best way (in an HTML website) to ensure all index.html links are automatically redirected to the root domain and these aren't seen as two separate pages?
Intermediate & Advanced SEO | | ContentWriterMicky0