How to quickly up your PA/DA?
-
Okay people,
so far i've actually tried a lot of things and analised a lot of data provided by SEOMoz and i already made a lot of changes.
Still one of my competitors stands on the number 1 position in Google. Their page ranks F for the keyword and my page ranks A.
I can only come to the conclusion that there is another part that plays his part here. So i basicly found this informatie:
- Page Grade:
- My site: Grade A
- Competitor: Grade F
- Page Authority (PA):
- My site: 49/100
- Competitor: 62/100
- Domain Authority (DA):
- My Site: 39/100
- Competitor: 55/100
- Total Links:
- My Site: 1188
- Competitor: 8250
- FB Shares:
- My Site: 15
- Competitor: 14
- FB Likes:
- My Site: 2
- Competitor: 1
- Tweets:
- My Site:6
- Competitor: 7
- Google+:
- My Site: 3
- Competitor: 0
I already made some adjustments to my facebook fan page so it can recieve more likes then before.
I think the main issue is located in the PA en DA factors. What do you guys think and what could i do to quickly increase my PA en DA factor (PA is the most important one i think).
hope to hear from you soon
- Page Grade:
-
Keyword density is a myth. http://www.miislita.com/fractals/keyword-density-optimization.html
dont keyword stuff tags like the title with keywords, place the keyword as many times as you want in the document, as long as it is natural.
-
To be honest, I don't pay much attention to keyword density. I make sure to use the keyword once or twice on the page, near the top in the middle of a relevant sentence. I link to the page internally using varying anchor text, and the links all come not from navigation links but from editorial text links contained in body text towards the top of the page.
I also write extensively about the keyword topic, this means 5-600 words examining the topic, filled with related keywords and relevant topics. For some reason, the quality of the writing matters. Google seems pretty sophisticated at determining when something is spammy, and when something has a Wikipedia quality about it.
-
Hello Cyrus,
thanks for the pointers. I already submitted a in depth keyword Analysis. The report is being printed right now...
i'm currently using the competitive link finder for finden more link with higher MR MT en DA. I also adjusted some link anchors from website I control to my site. Hope it will help some at least
thanks for the pointer.
What is your feel about keyword density? Is it or isn't it a factor, how big a factor is it? Where should you keep the density at?
-
so that works exactly like PR calculation.
so for my DA to go up i might actually need to "collect" 1,000 links in order to go up to 50?
-
Hi Jamo,
Looks like you've done some good research. Here's some more tips:
1. Use the Keyword Analysis tool to give you an even more in-depth view of why your competition is out-ranking you. Be sure to run a full report, and you can add your own url for comparison.
http://pro.seomoz.org/tools/keyword-difficulty
2. Don't forget anchor text. A few high authority links with the right anchor text - containing exact or partial match keywords - can go a long way in helping an otherwise poorly optimized page to rank.
3. As others have said, it's all about building high quality links to your site. Unfortunately, this takes time, patience and energy, but it's well worth it in the end.
Oh, and instead of using "total links" as a metric, try looking at "total linking root domains" instead, as this is a better indicator or ranking potential.
-
Theo and nick give good advice.
One more thing, DA and PA are logarithmic, so if you are 40 and your competitor is 60, the difference between 40 and 50, is ten times as big as the difference between 30 and 40
-
PA and DA are primarily based on links. It looks like your competitor is out-shining you there. I'd make your major next step a link building campaign.
-
You can't 'quickly' raise your PA/DA in a legit and normal way.
Aside from the caps that Google is said to have on your allowed growth/time, raising these values requires high amounts of backlinks from strong domains. Focus on creating top quality content that your target audience wants to read, share and link to. A higher PA/DA will follow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Strategy - Content/Outreach/Links
Hi everyone I'm trying to prioritise my tasks for 2018 & wondered if anyone had any useful templates they use? In terms of SEO tasks, my priority was going to be content/outreach/links - Focusing on user guides/blogs onsite Then outreach articles/some PR that doesn't go against Google guidelines offsite. My struggle with the onsite content/blogs we produce is we have no real social media plan/manager so my content outreach always seems hampered by this. I've tried taking on some of the social stuff, but this ends up being too much for just me to do. I wondered if there were any other SEOs who face this issue and who have found some good solutions? I'm stuck in a bit of a rut and can't seem to effectively push forward with outreach/content writing. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey1 -
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
Penalty for adding too much content too quickly?
Hi there, We released around 4000 pieces of new content, which all ranked in the first page and did well. We had a database of ~400,000 pieces and so we released the entire library in a couple of days (all remaining 396,000 pages). The pages have indexed. The pages are not ranking, although the initial batch are still ranking as are a handful (literally a handful) of the new 396,000. When I say not ranking - I mean not ranking anywhere (gone up as far as page 20), yet the initial batch we'd be ranking for competitive terms on page 1. Do Google penalise you for releasing such a volume of content in such a short space of time? If so, should we deindex all that content and re-release in slow batches? And finally, if that is the course of action we should take is there any good articles around deindexing content at scale. Thanks so much for any help you are able to provide. Steve
Intermediate & Advanced SEO | | SteveW19870 -
Potential Pagination Issue/ Duplicate content issue
Hi All, We upgraded our framework , relaunched our site with new url structures etc and re did our site map to Google last week. However, it's now come to light that the rel=next, rel=Prev tags we had in place on many of our pages are missing. We are putting them back in now but my worry is , as they were previously missing when we submitted the , will I have duplicate content issues or will it resolve itself , as Google re-crawls the site over time ?.. Any advice would be greatly appreciated? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
REL prev/next on pages with additional sort parameters
We need a bit of advice on a site we are working on. Currently, the site displays items in the categories in order of date and all of the pages of the category listing are rel prev/next tagged correctly. This is great, and works really well - however we want to include some more sorting options (by popularity, name, file size... etc) into the mix. What's the best way to go about this using the correct tags? Is it better to NOINDEX all of the sorting options and just leave the default by date listings indexed? Also, we cannot canonical the sorted options to their counterparts because the page content would be different. Any ideas? Any help is greatly appreciated. Thanks.
Intermediate & Advanced SEO | | Peter2640 -
Mobile Sitemap Best Practices w/ Responsive Design
I'm looking for insight into mobile sitemap best practices when building sites with responsive design. If a mobile site has the same urls as the desktop site the mobile sitemap would be very similar to the regular sitemap. Is a mobile sitemap necessary for sites that utilize responsive design? If so, is there a way to have a mobile sitemap that simply references the regular sitemap or is a new sitemap that has all urls tagged with the "" tag with each url required?
Intermediate & Advanced SEO | | AdamDorfman0 -
Microdata / Schema.org and HTTPS
I have a quick question regarding Microdata / Schema.org files that are not hosted on secure connections. I receive a receive a security error from my e-commerce site because the code references the schema over HTTP instead of HTTPS.<div< span="">itemscope itemtype="http://schema.org/Product"></div<>This is not the first time I have run into this issue. We also use MRSS schema for an RSS feed from yahoo and the same thing happens.<div< span="">xmlns:media="http://search.yahoo.com/mrss"></div<>The problem mainly lies in the fact that these schemas are not hosted over HTTPS. If you add HTTPS to the beginning of both you will get a security error.Just wondering if anyone else has dealt with this or similar issue and what the "best practices" are around this?Is it ok to obtain the schema directly and then host it on our server, over our secure connection?Thanks!
Intermediate & Advanced SEO | | AnthonyMangia0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0