No Follow and reciprocal links
-
I just wondered by adding no follow to a reciprocal link (one link only not the link on both sites) does it become a one way link? I have some reciprocal link partners who are more interested in traffic from my site than link juice which is irrelevent to them. Am I better adding no follow to those links at my end?
-
If you have a link on your page, and it's not to a shady website, best practice is to leave it normal. As Mr. Hussaini said, "Adding Nofollow couple of years ago could have saved your SEO juice and passed on to other dofollow pages, but as of now, that nofollow goes into a blackhole".
-
I would give them a normal link. The better they rank the more traffic you get, the more power they have the more they send back to you.
As long as these links are useful to visitors and in places that they will see with the content I don't think that the fact that they are recip is important.
Great websites link to other great websites every day.
-
So as the link juice is only flowing one way does that mean I will benefit from adding no follow to such a link?
-
Adding Nofollow couple of years ago could have saved your SEO juice and passed on to other dofollow pages, but as of now, that nofollow goes into a blackhole so it hardly matters much.
However, if the site your linking to a shady site or a site that is in a shady neighbourhood, you definitely want to use nofollow for that - otherwise you could be part of that shady neighbourhood yourself. In my opinion, a lot of these sites that exchange links leave lot of messy traces behind and do not have a clean profile. If I were you, I would most likely put a nofollow or even more likely, I'd putting my efforts in different strategies like guest blogging.
-
Hi Samuel,
I don't think so - because if if u put the link no follow the search engine can still see(find) the link on your page - so they know that it is a reciprocal link - even if they don't follow the link to the other page.Harry
-
Search engines still follow "nofollow" links they just dont count them, however a reciprocal link is not necessarily harmfull if there is good relevancy between the sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
I have a question as competitor made backlinks on longtail keywords and just for one specific post, If I wanna rank in Google SERP, then should I have to do the same strategy as my competitor did. or can I use just my own keywords to get rank?
Link Building | | aamirmurtaza670 -
Subdomain links vs root domain links? Are the less valuable?
I am determining the value of links we get. Is a link on a subdomain less valuable vs one on the root domain? How less valuable would you consider a subdomain link? For example blog.site.com vs site.com/blog What other metrics would you take into consideration for the value of a subdomain link?
Link Building | | calf0 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
Internal links
hey guys, these days should internal links within your site carry no-follow tags? or does it really matter? thanks!!
Link Building | | tm46150 -
Are reciprocal links bad (if overused)
Hi, is it possible that having too many reciprocal links on my website may cause damage to my SEO campaign? One of my main competitors has a page dedicated to links to other pretty relevant companies (probably around 20 in total) but is doing extremely well. Lots of other relevant websites are allowing me to link to them, in exchange for a link back. How many is too many if so? Thanks! Helen
Link Building | | heleni0 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Reciprocal linking with same niche in another country
I was wondering if it was still a viable strategy to pull up 'your keyword' on google.uk or google.au, and email all the top ranking sites or call them and personally ask them to reciprocally link to you. Do these links still hold any value in google's eyes? Or is this a well known strategy that no longer holds any weight and is a waste of time?
Link Building | | ilyaelbert0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1