Will moving a well established Blog to a different URL (on the same domain) affect the SERPs?
-
Hi SEOmoz experts,
We will shortly be launching a new product range (B-Events) on our Events website and I was wondering if moving our current A-Events specific blog will impact the SERPs at all?
Quite a few of our blog posts rank well for longtail A-Events terms, so we're a little reluctant to move it. But for the long term it makes more sense than creating & maintaining 2 separate blogs.
- Current Blog URL: domain.com/a-events/blog
- New Blog URL: domain.com/news
- New A-Events Category: domain.com/news/a-events
- New B-Events Category: domain.com/news/b-events
I intend to 301 redirect all of the old URLs (200+) to their new blog category equivalent, will this be enough to keep their positions in the SERPs?
Can you recommend / think of anything else, that we might not have considered.
Any help would be much appreciated!
-
301 is the safe solution for you. When you use this kind of redirection, the link juice will flow for your new pages. There is no better solution, you did it great.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect multiple domains to 1 domain or not?
Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
Technical SEO | | Leaf-a-mark
I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers0 -
Sub-domain or sub-folder for a blog?
Traditional thinking suggests sub-domains are treated as separate sites and so don't pass on link juice, but I've heard mixed opinions. I'm very much a believer in sub-folders but I'm interested to hear some other opinions. Thoughts?
Technical SEO | | underscorelive0 -
Moving content from CMS pages to a blog - 301 or rel canonical?
Our site has some useful information buried in out-of-the-way CMS pages, and I feel like this content is more suited to our blog. What's my best method here? 1. Move the content to a blog post, delete the original page, and 301. 2. Move the content to a blog post, leave the original page up, and rel canonical. 3. Rewrite the content so it's not a duplicate, keep original page up, and post rewritten content on the blog. 4. Something else. Some of this content has inbound links and some does not. Quite a bit of it gets long-tail traffic already. It just looks kludgy because it's on pages that really aren't designed for articles. It would look much nicer and be much more readable/shareable/linkable on the blog.
Technical SEO | | CMC-SD0 -
Help with onpage keyword optimization, site architecture, and how those aspects affect the SERPs.
Hey guys, I've made a post or two before, but my story is that I've been learning SEO for a while now and have only recently (in the last four months) had the opportunity to actually apply what I've been reading about. What I've learned while trying to put these things into practice is that it can be pretty tough sledding, even when it comes to basic elements like keywords and search results. Anyway, to the good stuff. I've been helping my brother's startup company in my spare time because I want them to do well. They're on the last legs of their series A funding and have no money to put towards SEO, content marketing or social, so I'm helping when and where I can for free. The company is Maluuba, a siri-like personal assistant app for Android with a ton of different domains. They launched at TechCrunch Disrupt and actually have a lot of traction and a fair amount of publicity, so I'm not exactly working with scraps, but I don't work with them in their offices and only really communicate with my brother, who is having a really hard time getting buy-in for some of the stuff I want them to do. Their initial website was pretty terrible, so my brother got the okay to redesign the site and together, we worked with a designer to implement the site I linked to. Because they have so many domains (search, social, organization) I thought creating specific pages along with a one homepage would be a good way to optimize for different things and funnel a wider audience to convert to the one macro goal of the site: getting people to download the app. The results haven't been exactly what I expected and I fear I didn't really implement what I still think is a good plan correctly. I've only tried to optimize the pages for a few keywords to start. The main keyword for the homepage and indeed the brand is 'personal assistant app' which is a fairly competitive keyword that I know have them ranking second for on Google CA. I used 'siri-alternative' as a secondary keyword, since that's how they label themselves in the Play Store. For the three other main (pages search, social, organization) I used 'personal assistant app' as a secondary keyword and tried to optimize each page for 'search app', 'social app' and 'organizer app', respectively. While I'm really quite proud that I managed to get a page ranking in the top three for our main keyword, I'm just as disappointed that it's the search page and not the homepage, mainly because I have no idea why it's happening. So, all of that to ask a few questions: Did I make a mistake by trying to add funnels to the site? Or did I just go about optimizing the pages incorrectly? Why does the search page rank really, really well for 'personal assistant app' while the other pages - including the one I intended to rank the highest for that term - lag behind? I'd guess that Google is indexing this page alone as the main representative of 'personal assistant app', but that wasn't my intention. I'm also not using any rel=canonical tags, if that matters. Also, this page has been flipping around in the 1-3 range in the SERPs for about a month, but I still haven't noticed any traffic from 'personal assistant app'. Alright, this is getting way to long. I'd very much appreciate any and all insights as to what I'm doing wrong or what I'm missing. It could be really obvious and thus make this post silly, but I really have read and tried to learn a lot. I just can't see what's going on here because I don't have any experience to compare it to. Thanks in advance for any help. Cheers, JD
Technical SEO | | JDMcNamara1 -
Step by step article on migrating domain for personal blog
Greetings! I have been running my personal blog on first-lastname with a .me extension and I finally managed to acquire first-lastname.com!!! Now I would like to migrate my Wordpress implementation to the new URL. It will exactly the same. Where could I find a detailed step by step on exactly how to do this? Appreciate your time 🙂 Alex
Technical SEO | | seomozzy0 -
Properly Moving Blog from Index to its Own Page
Right now I have a website that is exclusively a blog. I want to create pages outside of the blog and move the blog to a page other than the index file e.g.) from domain.com to domain.com/blog I will have the blog post pages stay in the root directory. e.g.) domain.com/blog-post Any suggestions how to properly tell SE's and other websites that the blog has moved?
Technical SEO | | Bartell0 -
URL length - Moving from 6 folder deep to 3 folder deep
I have a website with friendly URL, My product page are generated from a database. When I click on the product, I go 6 folders deep. (ex. nameofthesite/courses-and-seminard/blablabla-catalog/information-technology/blablabla-window/blabla-server/active-directory-with-windows-server-2008.html I'm thinking about moving the product page to the thrid folder, so it would become nameofthesite.com/courses-and-seminars/course-catalog/active-directory-with-windows-server-2008.html I want to know, would it be a major element in my SEO. Is URL length is a really important factor. Because I need to move 450 pages. Second, if I move the page, do I only need to add redirect 301 or I need to do something else. I suppose I also need to change my breadcrumb navigation also.
Technical SEO | | Adviso0 -
How to move my blog from subdomain to subfolder?
Not an unusual situation, I have a blog on blog.domain.com it has quite a few blog postings. The platform is old and will be scrapped, but the blog content itself is going to be moved to domain.com/blog. The current process is we are manually listing all linked to/content pages and we are going to 301 redirect them to their counterparts on the new blog. This is going to be a tedious process. A) Is there any way to automate the moving of the blog? B) What is the best way to do the massive 301 redirect, php headers, .htaccess? Should we move the individual pages with redirects, or redirect the domain in the .htaccess (this will be very difficult to match all the titles and file structure)?
Technical SEO | | MarloSchneider0