Sub-domain or sub-folder for a blog?
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Traditional thinking suggests sub-domains are treated as separate sites and so don't pass on link juice, but I've heard mixed opinions.
I'm very much a believer in sub-folders but I'm interested to hear some other opinions.
Thoughts?
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Yeah, that's the general consensus around blogs, subfolder >subdomain. Reinforced in this Moz guide.
However, I recall someone dispelling this myth with backup from Google or Matt Cutts that they are treated no differently from each other. There's also this post that concludes that there isn't a difference. Aaron Wall, well respected in the industry, thinks subdomains are arbitrary and aren't treated as a separate case.
My preference is to remain with a subfolder - I genuinely think it looks a bit neater. Consensus is somewhat split over the whole "which is better for SEO", I'd stick with a subfolder if it's easy for you to implement and you're not too bothered about presentation in the URL.
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