Authority versus Content in Linkbuilding
-
Hi there,
I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from.
I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)?
Thanks for your recommendations!
Best regards,
Tobias
-
Most of the time I would go with relevancy over authority if it's a link to a page that you're trying to rank for. My general rule of thumb would be to try to get more authority if linking to my homepage, and more relevancy when linking to an internal page.
There is really no "right" answer here, other than if your site's links are weak in one area (authority or relevancy) then pursue that one. And hey, how cool is it that you get to choose what page they link to you on!
-
Besides the sites stats in opensiteexplorer, think about which page would be more useful from the users point of view and seem the most natural and get the link from that page to your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lawyer versus Attorney... does it matter?
Having worked with quite a few firms and large partnerships I have always wondered a bit about how Google or Bing approach terms like attorney or lawyer, attorneys or lawyers. Having done a lot of KWA analysis I can tell you that in some states you will have a preference for one over the other and it is rather fluid. Even when you get into specific disciplines within the law, you will see searchers favor one over the other. So, for an example you might see in Texas that divorce attorney is searched more frequently than divorce lawyer but Criminal lawyer is more prevalent over criminal attorney. Does anyone know if search engines look at attorney and lawyer as interchangeable such that if you build a page and only use lawyer you would still be able to rank as attorney, etc? I have my opinions based on experience but just thought it would be cool to hear from others. Thanks
Link Building | | RobertFisher3 -
Google Don't allow to publish duplicate content for other website?
Hi All, How can share other website content in our website and same for other user, how can share our content on his website? Everyone is saying, sharing content will be good but Google saying you can add duplicate content so i want to know process for content sharing to earning natural links. Thanks, Akhilesh
Link Building | | dotlineseo0 -
Are followed links from these high authority domains any good?
Hi Mozzers, I have a link building question, in 2 parts. I am in the UK. We have a large local directory network over here which involves some high authority national news domains. Basically, you get a citation for free but if you go "featured" as well as the benefit of being returned top for keyword searches in the directories, buried under a tab on your page are deep links to your website, and they are followed. What are the risks/benefits of this? Are followed links from other high authority domains like Visual.ly and Behance worth it? They are easy to get and I've always believed an easy link usually isn't a good link. Thanks in advance!
Link Building | | Silkstream0 -
When writing content, is it good to reference wikipedia for some definitions?
Example...we write a unique article about the materials used in our products, giving a more in depth insight into the types of metals and minerals used in the products. Such articles are aimed at a small number of customers that ask more detailed questions about some of our material. In explaining some of these materials, we reference, and credit for, classifications used from the definitions given in wikipedia. The rest of article is ours and unique. Is getting these links from an authority such as wikipedia a good idea? Thank you.
Link Building | | onwardsandupwards1 -
Linkbuilding with Hootsuite
I wonder about a good way to distribute my content in social networks! I was using Hootsuite but never see my post or shared news in http://www.opensiteexplorer.org/ or giving me any relevance, Could be the shrinking URL. Who get the link Juice with a shrinking URL company? like hootsuite or anyparticular website. I can mention another example http://inbound.org/ I past any url my any website that I want to promote and after 24 hours I can counting as a back link in http://www.opensiteexplorer.org/ Probably I don't know how to use those kind of tools!
Link Building | | seo-apprentice0 -
Content Marketing and how it effects Rankings
Hi there everyone! I have what I think is a simple question, but one I can't fully understand the answer to. If I had a homepage that I wanted to optimize for the keyword, e.g. "Second Hand Cars", so I add the keyword in the page title and text etc etc. But I still don't rank well for it. So I turn to content marketing and create some content on my site's blog about new cars, sports cars, and of course second hand cars, with some great content and anchor text pointing back to the home page. Now here's my question, how does creating that content on a blog, or on someone's blog/website help my homepage rank higher for my chosen keyword? Surely it would just help the blog post rank higher? And if someone were to search for "Buy Secondhand cars", wouldn't my hypothetical blog post (with more shares and links than my home page) rank higher than the home page itself? If anyone can clear this up for me I'd be eternally grateful! Thanks in advance Cheers
Link Building | | CD_20160 -
Who can tell me good linkbuilding companies in France, Italy, Spain and Danemark?
For one of my clients I am looking for trustworthy companies who can help me with (qualitative) linkbuilding (internal & external) for webshops in the following countries: France Germany Italy Spain Danemark The client has set up a seperate webshop per country - so there are several webshops on several domains. Therefore I would like to put a local linkbuilding company per country to help us get more organic traffic. Could anyone point me in the right direction ? Thanks in advance for your help.
Link Building | | tolle820 -
How much important is the connection between content and backlink relevancy?
My question is about the connection between web page content and backlink relevancy, how much it is important? Let’s have an example: If I publish a guest post about “cell phone model review” and get a link back to my website which is on the subject of “cell phone monitoring”. Now my question is: Is this a relevant and good quality backlink? As content is about “cell phone Model Review” while the backlink is about “cell phone Monitoring”, How Google would take this as if; 1- Anchor text is “cell phone monitoring” 2- Anchor text is URL based
Link Building | | shaz_lhr0